Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre (lauree magistrali) | Oct 4, 2021 | Dec 17, 2021 |
| secondo semestre (lauree magistrali) | Feb 21, 2022 | May 13, 2022 |
| Session | From | To |
|---|---|---|
| sessione invernale | Jan 10, 2022 | Feb 18, 2022 |
| sessione estiva | May 23, 2022 | Jul 8, 2022 |
| sessione autunnale | Aug 22, 2022 | Sep 23, 2022 |
| Session | From | To |
|---|---|---|
| sessione autunnale (validità a.a. 2020/2021) | Dec 6, 2021 | Dec 10, 2021 |
| sessione invernale (validità a.a. 2020/2021) | Apr 6, 2022 | Apr 8, 2022 |
| sessione estiva (validità a.a. 2021/2022) | Sep 5, 2022 | Sep 6, 2022 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
francesca.bazzani@univr.it
daniela.cavallo@univr.it
massimo.melchiori@univr.it
paolo.pasquetto@univr.it
Santi Flavio
flavio.santi@univr.it
045 802 8239
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2022/2023
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Place marketing (2022/2023)
Teaching code
4S02518
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Primo semestre (lauree magistrali) dal Oct 3, 2022 al Dec 23, 2022.
Location
VERONA
Learning objectives
This course intends to provide knowledge and competencies on strategic and operational marketing tools for place development and communication, also from a tourism perspective. In addition, participants will acquire the core competencies necessary to stimulate stakeholder interactions with a participatory approach aimed at promoting local natural and anthropic resources
Prerequisites and basic notions
Participants are expected to have a basic knowledge of strategic and operational marketing.
Program
• Introduction: a multidisciplinary approach - The place as a competitive system and place marketing
• Place marketing: definitions of marketing and place - The territory as a system and its finalities
• Macro-trends in the tourism industry and marketing implications for firms and destinations
• Space, place, landscape, environment, time, inhabitants - The brand concept
• Valuing and managing a territory - Quality of life and BES indicators
• Place marketing and communication strategy
• Local authorities, associations and governance - The Territory Coach.
• Place identity and “genius loci" - From the brand to the brand logo
• Place marketing plan and economic development - Case study "Città Metropolitana di Genova"
• Place marketing and tourism - Governance: DMOs, Urban Labs, Urban Centers and project financing in public-private relationships
The Course will include:
- a Project work with brainstorming and focus groups
- guest lectures from managers and entrepreneurs
Materials:
- Guido, G., Pino, G. (2019). Il marketing territoriale, Il Mulino, Bologna.
- Qualizza, G. (2020). Il ritorno dei luoghi. Place of origin, marche locali, consumer engagement: nuove mappe per creare valore, Ed. ETS, Pisa.
- Hu, L., & Olivieri, M. (2021). Social media management in the traveller's customer journey: an analysis of the hospitality sector. Current Issues in Tourism, 24(12), 1768-1779.
- Cobbinah, P. B. (2015). Contextualising the meaning of ecotourism. Tourism Management Perspectives, 16, 179-189.
- ulteriori materiali di approfondimento indicati sulla pagina e-learning del corso.
- other supplementary materials uploaded on the e-learning section
Bibliography
Didactic methods
The course includes frontal and interactive teaching, as well laboratory activities aimed at setting up a marketing plan.
Three meetings with professionals and experts are planned.
The lessons will be recorded and made available on moodle.
Non-attending students are requested to contact the teachers at least two months before the exam to define the modalities for reviewing the project work.
Learning assessment procedures
Learning outcomes will be assessed through an oral examination.
Evaluation criteria
- Level of knowledge.
- Ability to apply knowledge to real cases and situations.
- Appropriate use of technical language.
Criteria for the composition of the final grade
The final mark will be the result of the evaluation of:
- acquired knowledge (60%)
- abilities and competencies acquired through the development of the marketing plan (40%)
Exam language
Italiano
Type D and Type F activities
Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").
Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.
Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.
Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dal Consiglio della Scuola di Economia e Management e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.
Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.
COMPETENZE TRASVERSALI
Scopri i percorsi formativi promossi dal Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali
ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, inlcuse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | The fashion lab (1 ECTS) | D |
Caterina Fratea
(Coordinator)
|
| 1° 2° | The fashion lab (2 ECTS) | D |
Caterina Fratea
(Coordinator)
|
| 1° 2° | The fashion lab (3 ECTS) | D |
Caterina Fratea
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Marketing plan | D |
Virginia Vannucci
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Internationalization and Sustainability. Friends or Enemies? | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | Internationalization and Sustainability. Friends or Enemies? | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | Internationalization and Sustainability. Friends or Enemies? | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | Data Analysis Laboratory with R (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Advanced Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Programming in Matlab | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Samsung Innovation Camp | D |
Marco Minozzo
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Business & Predictive Analytics for International Firms (with Excel Applications) - 2021/2022 | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | What paradigms beyond the pandemic? Individual vs. Society, Private vs. Public | D |
Federico Brunetti
(Coordinator)
|
| 1° 2° | Integrated Financial Planning | D |
Riccardo Stacchezzini
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | The fashion lab (1 ECTS) | D |
Caterina Fratea
(Coordinator)
|
| 1° 2° | The fashion lab (2 ECTS) | D |
Caterina Fratea
(Coordinator)
|
| 1° 2° | The fashion lab (3 ECTS) | D |
Caterina Fratea
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | La metodologia SEM applicata allo studio della relazione tra gestione del rischio e performance nelle PMI | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Laboratory on research methods for business | D | Not yet assigned |
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | How to Enter in a Foreign Market. Theory and Applications - 2021/2022 | D |
Angelo Zago
(Coordinator)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.
Linguistic training CLA
Graduation
List of theses and work experience proposals
| theses proposals | Research area |
|---|---|
| Brand identity e corporate brand storytelling | Various topics |
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
