Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2019/2020
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Corporate communication (2018/2019)
Teaching code
4S003251
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
secondo semestre lauree magistrali dal Feb 25, 2019 al May 31, 2019.
Learning outcomes
The course aims to frame the fundamentals of corporate communication in the decision-making process. Different communication techniques and barriers to an effective transmission of knowledge both inside and outside the company will be analyzed. The basic notions of interpersonal and organizational communication will also be proposed and the strategic role of public relations communication will be deepened.
Program
STRATEGY AND MANAGEMENT MODULE OF BUSINESS COMMUNICATION
Business communication: definition, purpose, disciplines of business-related communication (convergence and specificity).
Listening to the foundation of communication (barriers to communication and listening).
Verbal, paraverbal and non-verbal communication.
Corporate reputation: strategic functions and communication levers, analysis dimensions, advantages of a good reputation.
Cultural, organizational and process factors for international communication strategies
Communicating for the knowledge and the alliance in the organizational relationships: the internal communication leader-oriented, the strategic behaviors and the processes of enablement of the collaborators, the model of internal communication of the intangible resources.
Diversity management.
Difficult communication: voice, silence, dissent and whistleblowing.
Public speaking (how to organize a public presentation).
Storytelling and business theater for organizational change.
Communication of corporate social responsibility (instruments).
An in-depth analysis of the organization of events as one of the specialized services of business communication: aims, design phases, management and evaluation, critical aspects, strategic value, sustainability.
Planning communication: an organizational and relational process.
LABORATORY MODULE
Written communication (also on the web): business writing - text editing and skills; types of letters and business publishing; the use and abuse of e-mail.
Crisis communication.
Digital communication: actions, uses, tools.
A deepening of relations with the media as one of the specialized services of business communication: organization and work of the press office, impact of the internet in daily newspapers.
EDUCATIONAL MODE
The teaching methods include both the use of frontal lessons as regards the transmission of basic notions and the use of seminars and forms of active teaching, including the participation of scholars, entrepreneurs and experts in quality of privileged witnesses on some topics of deepening.
During the course, the specific teaching material related to the individual lessons will be made available by the teachers on the E-Learning portal of the university, in the online space dedicated to teaching.
EXAMINATION PROGRAM
The study material in A.A. 2018-2019 is:
- the textbook edited by Alessandra Mazzei, Strategia e management della comunicazione d'impresa. Relazioni e sense-making per gestire e competere, FrancoAngeli srl, Milan, 2015
- lecture notes;
- the realization by the end of the course of a project work, individual or group, (score assignable to each student: from 0 to 3 points, to be added to the oral exam) on a theme related to the teaching program. The project must be delivered to the teachers by the end of the course. Pointed information on the elaboration of the project work will be provided in the first lesson of the course.
The study material for students not attending teaching in A.A. 2018-2019 will be communicated at the beginning of the course.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Studenti | Appunti delle lezioni | 2019 | Per gli studenti frequentanti l'insegnamento nell'anno accademico 2018-2019 | ||
| Mazzei Alessandra | Strategia e management della comunicazione d'impresa. Relazioni e sense-making per gestire e competere (Edizione 1) | FrancoAngeli, Milano | 2015 | 9788891725172 | Per gli studenti frequentanti l'insegnamento nell'anno accademico 2018-2019 sono esclusi dal programma di studio i seguenti capitoli del libro di testo: il capitolo n. 4 (Digital corporate communication: aziende social e pratiche digitali dei consumatori connessi), n. 11 (La comunicazione nel retail: esperienze, persone e valori) e il capitolo n. 12 (L'ascolto degli stakeholder). |
Examination Methods
For both attending and non-attending students, the exam consists of an oral conversation aimed at ascertaining the overall maturity of the candidate. During the oral examination, various questions will be asked about the different themes of the program, in order to verify the student's communicative, expositive and critical skills. In this regard, particular attention will be given to:
- the depth and extent of the concepts learned;
- the properties of language in the exposition of the arguments;
- the ability to connect adequately the various knowledge acquired;
- the ability to critically relate concepts to what happens in the contemporary world.
The final evaluation is expressed in 30ths and it is fundamentally directed to evaluate the student's ability to acquire specific knowledge and to be able to effectively and technically argue the corporate communication themes addressed during the course.
