Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| First semester | Oct 4, 2010 | Dec 22, 2010 |
| Second semester | Feb 21, 2011 | May 25, 2011 |
| Session | From | To |
|---|---|---|
| Winter session | Jan 10, 2011 | Feb 19, 2011 |
| Summer session | May 30, 2011 | Jul 9, 2011 |
| Autumn session | Aug 29, 2011 | Sep 24, 2011 |
| Session | From | To |
|---|---|---|
| Autumn session | Nov 25, 2010 | Nov 26, 2010 |
| Winter session | Apr 18, 2011 | Apr 21, 2011 |
| Summer session | Jul 7, 2011 | Jul 8, 2011 |
| Period | From | To |
|---|---|---|
| All Saints | Nov 1, 2010 | Nov 1, 2010 |
| National holiday | Dec 8, 2010 | Dec 8, 2010 |
| Christmas holidays | Dec 22, 2010 | Jan 6, 2011 |
| Easter holidays | Apr 22, 2011 | Apr 26, 2011 |
| National holiday | Apr 25, 2011 | Apr 25, 2011 |
| Labour Day | May 1, 2011 | May 1, 2011 |
| Local holiday | May 21, 2011 | May 21, 2011 |
| National holiday | Jun 2, 2011 | Jun 2, 2011 |
| Summer holidays | Aug 8, 2011 | Aug 15, 2011 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
2° Year
| Modules | Credits | TAF | SSD |
|---|
3° Year
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing communications (2010/2011)
Teaching code
4S02510
Academic staff
Coordinatore
Credits
9
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Language
Italian
Period
Second semester dal Feb 21, 2011 al May 25, 2011.
Learning outcomes
The aim of the module is to study in depth the enterprise communication, analysing the subject under the Marketing perspective understanding how to choose the right Communication Mix, with a particular attention to the management and control of the communication result. New marketing trends will be studied, too. The student will be enabled to have the right tools to understand the dynamics which lead to an organization communication decision, planning, management and evaluation.
Bibliografia
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Meroni V. | Pianificare la pubblicità. Manuale delle tecniche piu' avanzate di comunicazione, pianificazione pubblicitaria e verifica dei risultati (Edizione 1) | Franco Angeli | 2003 | 8846443179 | CAPITOLI 2 + 3 + 4 + 5 + 8 + 9 +10 + 12 (testo fuori commercio, disponibile in biblioteca) |
| Signori P. | Visioni, percorsi e verifiche nel controllo manageriale. Applicazioni al marketing e alla comunicazione. | McGraw-Hill | 2008 | 9788838666421 | Tutto |
Examination Methods
written exam
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Linguistic training CLA
Graduation
List of theses and work experience proposals
| theses proposals | Research area |
|---|---|
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le nuove sfide per le supply chain (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
Internships
Gestione carriere
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.