Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04 ,IUS/14
6
B
SECS-P/01
6
B
SECS-S/03
6
B
SECS-P/12
9
B
SECS-P/08
9
D
-
6
F
-

2° Year   activated in the A.Y. 2011/2012

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/13
9
B/C
M-GGR/02 ,SECS-P/12
9
C
AGR/01
9
C
AGR/01
15
E
-
activated in the A.Y. 2011/2012
ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/13
9
B/C
M-GGR/02 ,SECS-P/12
9
C
AGR/01
9
C
AGR/01
15
E
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Statistics & market research  (2011/2012)

Teaching code

4S02514

Teacher

Luigi Grossi

Coordinator

Luigi Grossi

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-S/03 - ECONOMIC STATISTICS

Period

First semester dal Sep 26, 2011 al Dec 22, 2011.

Seminars 0

Learning outcomes

The main goal of the course is to provide the students with the cutting-edge statistical theory on surveys. These tools will then be applied to carry out market research.

Program

1. Market researches: introduction, definitions and case-studies.

2. Data sources for market researches

3. Random and non-random sampling designs

4. Questionnaire construction and interviewing techniques.

5. The mutiple regression model for marketing and sales forecasting

Suggested book
Bassi F. (2008), Analisi di mercato: Strumenti statistici per le decisioni di marketing (Edizione I), Carocci editore.

Examination Methods

Written exam. Oral exam is optional.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE