Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04 ,IUS/14
6
B
SECS-P/01
6
B
SECS-S/03
6
B
SECS-P/12
9
B
SECS-P/08
9
D
-
6
F
-

2° Year   activated in the A.Y. 2011/2012

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/13
9
B/C
M-GGR/02 ,SECS-P/12
9
C
AGR/01
9
C
AGR/01
15
E
-
activated in the A.Y. 2011/2012
ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/13
9
B/C
M-GGR/02 ,SECS-P/12
9
C
AGR/01
9
C
AGR/01
15
E
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Food and wine marketing  (2011/2012)

Teaching code

4S02522

Academic staff

Roberta Capitello, Davide Nicola Vincenzo Gaeta

Coordinator

Roberta Capitello

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL

Period

Second semester dal Feb 27, 2012 al May 25, 2012.

Seminars 0

Learning outcomes

The course aims to lead the student to the specificities and the analysis approaches of food and wine marketing. In particular, it proposes to examine the aspects of differentiation, food quality and origin, and to deepen the methodologies to estimate the consumer willingness to pay. Starting from the EU and national regulatory framework, the course will provide the main marketing valences for the processes of promotion of food and wine typical productions, even in the territorial marketing planning activities.

Program

The agro-food system
The specificities of food marketing
The analysis of the food consumer
The quality policy and the collective brands
The brand strategies
Food and wine packaging and labelling
The communication in the agro-food system
"Consorzi di Tutela" and certification
The distribution channels and the vertical integration
Rural policy and territorial marketing

Examination Methods

oral exam

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE