Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| First semester | Sep 26, 2011 | Dec 22, 2011 |
| Second semester | Feb 27, 2012 | May 25, 2012 |
| Session | From | To |
|---|---|---|
| Sessione invernale | Jan 9, 2012 | Feb 24, 2012 |
| Sessione estiva | May 28, 2012 | Jul 6, 2012 |
| Sessione autunnale | Aug 27, 2012 | Sep 21, 2012 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Food and wine marketing (2011/2012)
Teaching code
4S02522
Academic staff
Coordinatore
Credits
9
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Language
Italian
Period
Second semester dal Feb 27, 2012 al May 25, 2012.
Learning outcomes
The course aims to lead the student to the specificities and the analysis approaches of food and wine marketing. In particular, it proposes to examine the aspects of differentiation, food quality and origin, and to deepen the methodologies to estimate the consumer willingness to pay. Starting from the EU and national regulatory framework, the course will provide the main marketing valences for the processes of promotion of food and wine typical productions, even in the territorial marketing planning activities.
Program
The agro-food system
The specificities of food marketing
The analysis of the food consumer
The quality policy and the collective brands
The brand strategies
Food and wine packaging and labelling
The communication in the agro-food system
"Consorzi di Tutela" and certification
The distribution channels and the vertical integration
Rural policy and territorial marketing
Examination Methods
oral exam
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Graduation
List of theses and work experience proposals
| theses proposals | Research area |
|---|---|
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le nuove sfide per le supply chain (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
Internships
Gestione carriere
Area riservata studenti
Linguistic training CLA
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.