Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2013/2014
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Behavioral economics (2012/2013)
Teaching code
4S02512
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/01 - ECONOMICS
Period
secondo semestre dal Feb 18, 2013 al May 24, 2013.
Learning outcomes
The course focuses on the major findings obtained in the last years within the framework of so called 'behavioural economics', an interdisciplinary field aimed at increasing the explanatory and predictive power of economic theory by relying on increasingly realistic behavioural assumptions. This process benefits from the ongoing dialogue taking place between economics and other social sciences, such as social psychology, cultural anthropology and social neuroscience. It also benefits from growing empirical support from economic experiments run both in the lab and in the field. The main text is: "Mente Mercati Decisioni" (by Motterlini M. and Guala F., EGEA, Milano, 2011). Further teaching materials will be provided online, through the E-learning service, within the specific webpage prepared for this course.
Program
1. Introduction. What is 'behavioural economics'? The two 'souls' of behavioural economics: bounded rationality and non-selfish rationality. Behavioural economics and experimental economics
2. From full rationality to bounded rationality. Cognitive biases and economic behaviour. Framing effects, loss aversion, endowment effect, intertemporal choices and present-biased preferences. Law of small numbers, gambler's fallacy and hot hand fallacy. Anchoring effect, money illusion and the sunk cost effect. Policy implications and 'asymmetric paternalism'.
3. From selfish rationality to non-selfish rationality. Experimental evidence and social preferences. Ethical consumption and Corporate Social Responsibility. Trust and social capital.
4. Ex ante utility, ex post utility and happiness paradoxes. Positional goods and relative income. Relational goods and subjective well-being.
Examination Methods
Written Exam. It is also possible to prepare a short essay or a discussion on an issue related to the course outline (see on this the explanatory material provided online within the dedicated E-learning page for this course).
