Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
---|
2° Year activated in the A.Y. 2013/2014
Modules | Credits | TAF | SSD |
---|
Modules | Credits | TAF | SSD |
---|
Modules | Credits | TAF | SSD |
---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Corporate identity and business ethics (2013/2014)
Teaching code
4S02511
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre dal Sep 23, 2013 al Jan 10, 2014.
Location
VERONA
Learning outcomes
Course aims at introducing students to the comprehension of corporate identity and business ethics notions both in their theoretical components and in their practical implications.
The broader framework is that of finding the most correct and effective ways companies can follow to manage their relationships with external audiences in a long run perspective.
With reagard to corporate identity, the main focus will be on brand as a catalyst of company identity and imagine.
Speaking of business ethics, such a topic will be developed with special consideration to practical issues and the subsequent models and tools.
Program
Evolution of firm-market relationship
Marketing rise and mid-life crisis
(The need for a ) Marketing Reform
Firm's audiences and touch points
Corporate Personality – Identity – Immge – Reputation
Corporate communication principles
Post-Modern Society – Personality – Consumer
Consumption and brand meaning in a post-modern context
Brand: notion, function, evolution, power, operating mechanisms
Building a succesful brand
Individual and social effects of branding
Ethical issues in branding and corporate behaviour
Principles and operating models for corporate ethics
* * * * *
Textbooks for A.A. 2012-2013 attending and non-attending students will be made available prior to course beginning
Examination Methods
The exam will be passed after an oral colloquium.
Teaching materials e documents
-
0 - Modulo Corporate - Programma d'esame (pdf, it, 309 KB, 12/13/13)
-
0 - Modulo Etica - Programma d'esame (pdf, it, 139 KB, 12/3/13)
-
0 - Syllabus (eng) (pdf, it, 442 KB, 11/27/13)
-
0 - Syllabus (ita) (pdf, it, 459 KB, 12/13/13)
-
10 - Branding in a post-branded world - Change This (pdf, it, 797 KB, 11/27/13)
-
10 - Grow - How to change the Narrative of Business - Change This (pdf, it, 453 KB, 11/27/13)
-
10 - Loyalty beyond reason - K. Roberts (pdf, it, 226 KB, 11/27/13)
-
10 - Story behind Lovermarks - K. Roberts (pdf, it, 107 KB, 11/27/13)
-
12 - Scrivere per il brand - L. Carrada (pdf, it, 1311 KB, 11/27/13)
-
1 - Atenei e classifiche (pdf, it, 67 KB, 10/22/13)
-
1 - Idea aziendalistica dello studio (pdf, it, 366 KB, 10/22/13)
-
1 - Liberare l'Università (pdf, it, 4872 KB, 10/22/13)
-
1 - Scordate il web - J. Franzen (pdf, it, 186 KB, 10/22/13)
-
1 - Sorry stae US Higher Education (pdf, it, 855 KB, 10/22/13)
-
1 - Students-Consumers - The Guardian (pdf, it, 89 KB, 10/22/13)
-
20 - Brand con integrità - T. Tyrell (pdf, it, 351 KB, 11/27/13)
-
20 - Different (Human touch) - Y. Moon (pdf, it, 899 KB, 11/27/13)
-
20 - Different (Intro) - Y. Moon (pdf, it, 76 KB, 11/27/13)
-
20 - Five ways branding is changing - R. Jones (pdf, it, 57 KB, 11/27/13)
-
20 - Futuro della marca - F. Fornezza (pdf, it, 323 KB, 11/27/13)
-
20 - Mktg & Humanities - N. Ind (pdf, it, 121 KB, 11/27/13)
-
20 - Tribal Knowledge - Change This (pdf, it, 2008 KB, 11/27/13)
-
21 - E' nel ricordo la natura della felicità - D. Kahneman (pdf, it, 99 KB, 11/27/13)
-
21 - Evoluzione e felicità (pdf, it, 2165 KB, 11/27/13)
-
21 - Formula della felicità (pdf, it, 286 KB, 11/27/13)
-
21 - Genetica della felicità (pdf, it, 636 KB, 11/27/13)
-
21 - Riflessione sulla vita - D. Kahneman (pdf, it, 481 KB, 11/27/13)
-
2 - Bugie del Mktg - M. Lindstrom (pdf, it, 258 KB, 10/22/13)
-
2 - Cluetrain Manifesto (octet-stream, it, 23 KB, 10/22/13)
-
2 - Mktg non convenzionale - B. Cova (pdf, it, 192 KB, 10/22/13)
-
2 - Neo-Mktg - K. Sierra (pdf, it, 16 KB, 10/22/13)
-
2 - Punk Mktg Manifesto (pdf, it, 56 KB, 10/22/13)
-
2 - Riflessione sul Mktg - P. Iabichino (msword, it, 32 KB, 10/22/13)
-
3 - Dubbio unica certezza - G. Bocca (pdf, it, 70 KB, 10/22/13)
-
3 - Era vulnerabilità - V. Codeluppi (pdf, it, 79 KB, 10/22/13)
-
3 - Identità fissa - G. Papi (pdf, it, 558 KB, 10/22/13)
-
3 - Il mondo di ieri - S. Zweig (pdf, it, 2741 KB, 10/22/13)
-
3 - Troppo presto per non sperare - R. Solnit (pdf, it, 2439 KB, 10/22/13)
-
3 - Viva il presente - S. Pinker (pdf, it, 1332 KB, 10/22/13)
-
4 - Invisible badge - Change This (pdf, it, 423 KB, 10/22/13)
-
4 - Joyless economy - T. Scitovksy 1 (pdf, it, 1124 KB, 10/22/13)
-
4 - Joyless economy - T. Scitovksy 2 (pdf, it, 58 KB, 10/22/13)
-
4 - Joyless economy - T. Scitovksy 3 (pdf, it, 168 KB, 10/22/13)
-
5 - Campbell copia Warhol (pdf, it, 2083 KB, 10/22/13)
-
5 - I perchè della marca - Centromarca (octet-stream, it, 89 KB, 10/22/13)
-
5 - Marca perde identità - E. Finzi (pdf, it, 90 KB, 10/22/13)
-
5 - Marca post-moderna - A. Semprini (pdf, it, 174 KB, 10/22/13)
-
6 - Manuale Visual identity Hyundai Card (pdf, it, 4593 KB, 11/27/13)
-
6 - Manuale Visual identity Policolor Orgachim (pdf, it, 9009 KB, 11/27/13)
-
7 - Brand Glossary Interbrand (pdf, it, 136 KB, 10/22/13)
-
9 - 22 Immutable Laws of Branding (pdf, it, 950 KB, 11/27/13)