Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| I semestre | Oct 3, 2011 | Jan 31, 2012 |
| I semestre (solo per studenti del III anno) | Nov 2, 2011 | Jan 31, 2012 |
| II semestre | Mar 1, 2012 | Jun 15, 2012 |
| Session | From | To |
|---|---|---|
| Sessione straordinaria | Feb 1, 2012 | Feb 29, 2012 |
| Sessione estiva | Jun 18, 2012 | Jul 31, 2012 |
| Sessione autunnale | Sep 3, 2012 | Sep 28, 2012 |
| Session | From | To |
|---|---|---|
| Sessione autunnale | Oct 21, 2011 | Oct 21, 2011 |
| Sessione straordinaria | Dec 19, 2011 | Dec 19, 2011 |
| Sessione invernale | Mar 23, 2012 | Mar 23, 2012 |
| Sessione estiva | Jul 20, 2012 | Jul 20, 2012 |
| Period | From | To |
|---|---|---|
| Festa di Ognissanti | Nov 1, 2011 | Nov 1, 2011 |
| Festa dell'Immacolata Concezione | Dec 8, 2011 | Dec 8, 2011 |
| Vacanze Natalizie | Dec 22, 2011 | Jan 6, 2012 |
| Vacanze Pasquali | Apr 5, 2012 | Apr 10, 2012 |
| Festa della Liberazione | Apr 25, 2012 | Apr 25, 2012 |
| Festa del Lavoro | May 1, 2012 | May 1, 2012 |
| Festa del Patrono di Verona S. Zeno | May 21, 2012 | May 21, 2012 |
| Festa della Repubblica | Jun 2, 2012 | Jun 2, 2012 |
| Vacanze estive | Aug 8, 2012 | Aug 15, 2012 |
Exam calendar
Exam dates and rounds are managed by the relevant Science and Engineering Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
Bailetti Lucia Irene
Boselli Maurizio
maurizio.boselli@univr.it
3478344185
Cecchi Franco
franco.cecchi@univr.it
045 802 7964 - 7965
Ferrarini Roberto
roberto.ferrarini@univr.it
045/6835626
malear@alice.it
Guantieri Valeria
valeria.guantieri@univr.it
045/6835625
Tornielli Giovanni Battista
giovannibattista.tornielli@univr.it
045 6835623
Ugolini Simone
simone.ugolini@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2012/2013
| Modules | Credits | TAF | SSD |
|---|
3° Year activated in the A.Y. 2013/2014
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Wine marketing (2013/2014)
Teaching code
4S001122
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Period
I semestre dal Oct 1, 2013 al Jan 31, 2014.
Learning outcomes
Starting from the concepts of marketing, food marketing, and wine marketing and taking into account their fields of application students learn the theoretical and methodological tools to understand the marketing strategies at the corporate, wine chain, and wine industry levels. On this basis the main marketing leverages, at the business and territorial level are analyzed.
Program
Concepts of marketing, food marketing, and wine marketing, and their fields of applications.
Relationships between consumers behavior and marketing strategies in the wine and food market.
The information system in the wine industry and the market audit tools.
The marketing environment. World wine market dynamics. Wine marketing, wine policy, and wine law. Role of importers and intermediaries. The Internet and the wine marketing.
Wine marketing strategies. Product differentiation and mass market strategies. Premium brands. Price strategies. Communication strategies. Wine market and the competitive advantage. Wine market cycles.
Positioning strategies. Brand and multibrand strategies.
The coordination of marketing leverages.
Distribution channel strategies and law barriers. Horizontal and vertical integration.
Wine territorial marketing.
Analysis of case studies.
Examination Methods
Oral examination
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Graduation
Attendance modes and venues
As stated in the Didactic Regulations, attendance is compulsory for practical and laboratory exercises (see courses with laboratory in the annex), unless otherwise stipulated by the teaching board.
Attendance at lectures is strongly recommended.
Part-time enrolment is permitted. To find out more, please consult the Part-time enrolment possibilities page.
The course's teaching activities take place in Villa Lebrecht and Villa Eugenia, located in the San Floriano di Valpolicella campus, and may also take place in the other spaces of the Science and Engineering area, which is composed of the buildings of Ca‘ Vignal 1, Ca’ Vignal 2, Ca' Vignal 3 and Piramide, located in the Borgo Roma campus,
Lectures are held in the classrooms of Villa Lebrecht while practical exercises are carried out in the teaching laboratories dedicated to the various activities.
Overview of courses with laboratory.
The attached document specifies the courses, divided by year, that include exercise/laboratory CFUs: for this type of CFU only, attendance is compulsory in order to be admitted to the examination.
Documents
| Title | Info File |
|---|---|
Prospetto ore laboratorio /esercitazione obbligatorie
|
pdf, it, 160 KB, 11/10/24 |
