Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre | Sep 15, 2014 | Jan 9, 2015 |
| secondo semestre | Feb 19, 2015 | May 29, 2015 |
| Session | From | To |
|---|---|---|
| sessione invernale | Jan 12, 2015 | Feb 18, 2015 |
| sessione estiva | Jun 4, 2015 | Jul 11, 2015 |
| sessione autunnale | Aug 24, 2015 | Sep 9, 2015 |
| Session | From | To |
|---|---|---|
| sessione autunnale | Dec 12, 2014 | Dec 19, 2014 |
| sessione invernale | Apr 8, 2015 | Apr 10, 2015 |
| sessione estiva | Sep 10, 2015 | Sep 11, 2015 |
| Period | From | To |
|---|---|---|
| festività natalizie | Dec 22, 2014 | Jan 5, 2015 |
| festività pasquali | Apr 3, 2015 | Apr 7, 2015 |
| vacanze estive | Aug 10, 2015 | Aug 22, 2015 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
1° Year
| Modules | Credits | TAF | SSD |
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2° Year
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Corporate identity and business ethics (2014/2015)
Teaching code
4S02511
Credits
9
Coordinatore
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Language
Italian
The teaching is organized as follows:
lezione 1
lezione 2
???OrarioLezioni???
Learning outcomes
Course aims at introducing students to the comprehension of corporate identity and business ethics notions both in their theoretical components and in their practical implications.
The broader framework is that of finding the most correct and effective ways companies can follow to manage their relationships with external audiences in a long run perspective.
With reagard to corporate identity, the main focus will be on brand as a catalyst of company identity and imagine.
Speaking of business ethics, such a topic will be developed with special consideration to practical issues and the subsequent models and tools.
Program
Evolution of firm-market relationship
Marketing rise and mid-life crisis
(The need for a ) Marketing Reform
Firm's audiences and touch points
Corporate Personality – Identity – Immge – Reputation
Corporate communication principles
Post-Modern Society – Personality – Consumer
Consumption and brand meaning in a post-modern context
Brand: notion, function, evolution, power, operating mechanisms
Building a succesful brand
Individual and social effects of branding
Ethical issues in branding and corporate behaviour
Principles and operating models for corporate ethics
* * * * *
Textbooks for A.A. 2012-2013 attending and non-attending students will be made available prior to course beginning
Examination Methods
The exam will be passed after an oral colloquium.
Teaching materials
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1 - Marca perde identità - E. Finzi
(it, 90 KB, 27/10/14)
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3 - Dubbio unica certezza - G. Bocca
(it, 70 KB, 27/10/14)
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3 - Era vulnerabilità - V. Codeluppi
(it, 79 KB, 27/10/14)
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3 - Identità fissa - G. Papi
(it, 558 KB, 27/10/14)
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3 - Il mondo di ieri - S. Zweig
(it, 2741 KB, 27/10/14)
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3 - Invisible Badge - Change This
(it, 423 KB, 27/10/14)
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4 - Manuale Visual Identity Policolor
(it, 9009 KB, 27/10/14)
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5 - Brand Glossary - Brand Channel
(it, 136 KB, 27/10/14)
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5 - Marca post-moderna - A. Semprini
(it, 174 KB, 27/10/14)
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6 - Brand Architecture - D. Aaker
(it, 63 KB, 27/10/14)
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6 - Unconscious branding - Change This
(it, 319 KB, 27/10/14)
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Idea aziendalista dello studio
(it, 366 KB, 27/10/14)
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Il tuo guru sei tu
(it, 1162 KB, 27/10/14)
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Scordate il web - J. Franzen
(it, 186 KB, 27/10/14)
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Students-Consumers - The Guardian
(it, 89 KB, 27/10/14)
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Troppo presto per non sperare - R. Solnit
(it, 2439 KB, 27/10/14)
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Viva il presente - S. Pinker
(it, 1332 KB, 27/10/14)
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Linguistic training CLA
Graduation
List of theses and work experience proposals
| theses proposals | Research area |
|---|---|
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le nuove sfide per le supply chain (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
Internships
Gestione carriere
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.