Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Academic year:
Definition of lesson periods
Period From To
primo semestre Sep 23, 2013 Jan 10, 2014
secondo semestre Feb 17, 2014 May 30, 2014
Exam sessions
Session From To
Sessione Prove Parziali - Primo Semestre Nov 11, 2013 Nov 15, 2013
Sessione Invernale Esami Jan 13, 2014 Feb 15, 2014
Sessione Prove Parziali - Secondo semestre Apr 14, 2014 Apr 18, 2014
Sessione Estiva esami Jun 3, 2014 Jul 12, 2014
Sessione Autunnale Esami Aug 25, 2014 Sep 10, 2014
Degree sessions
Session From To
Sessione di Lauree - Novembre Nov 7, 2013 Nov 8, 2013
Sessione di Lauree - Aprile - Vicenza Apr 11, 2014 Apr 11, 2014
Sessione di Lauree - Settembre Sep 11, 2014 Sep 12, 2014
Period From To
Vacanze Natalizie Dec 23, 2013 Jan 4, 2014
Vacanze Estive Aug 11, 2014 Aug 23, 2014

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff


Bonfanti Angelo 045 802 8292

Brunetti Federico 045 802 8494

Cantele Silvia 045 802 8220 (VR) - 0444 393943 (VI)

Colombo Valentina +39 0458028768

Corsi Corrado 045 802 8452 (VR) 0444/393937 (VI)

Cubico Serena 045 802 8132

De Crescenzo Veronica 045 802 8163

Durastante Paolo 0444962826

Faccincani Lorenzo 045 802 8610

Faccioli Mirko +39 045 8028879

Fiorentini Riccardo 0444 393934 (VI) - 045 802 8335(VR)

Fioroni Tamara 0458028489

Lionzo Andrea

Minozzo Marco 045 802 8234

Ortoleva Maria Grazia 045 802 8052

Peluso Eugenio 045 8028104

Peretti Alberto 0444 393936 (VI) 045 802 8238 (VR)

Pertile Paolo 045 802 8438

Pichler Flavio 045 802 8273

Rossignoli Francesca 0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)

Rutigliano Michele 0458028610

Signori Paola 0444 393942 (VI) 045 802 8492 (VR)

Sommacal Alessandro 045 802 8716

Tescaro Mauro 045 802 8880

Trabucchi Giuseppe

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.


2° Year

Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

SPlacements in companies, public or private institutions and professional associations

Teaching code



Paola Signori





Scientific Disciplinary Sector (SSD)



primo semestre dal Sep 14, 2015 al Jan 8, 2016.

Learning outcomes

The Marketing lectures will cover marketing under analytic- strategic-operational perspectives to understand, with the large use of cases and examples, the implementation of marketing process. Lessons will be given in Italian, with the support of some slides, video cases and some chapters of the textbook, in English.
“Marketing is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large.” This definition shows that marketing is far more than simply advertising or personal selling. It stresses the need to deliver genuine benefits in the offerings of goods, services, and ideas marketed to customers. Also, note that the organization doing the marketing, the stakeholders affected (such as customers, employees, suppliers, and shareholders), and society should all benefit.
Marketing affects all individuals, all organizations, all industries, and all countries. This course seeks to teach students marketing concepts, often by having them actually “do marketing”—by putting them in the shoes of a marketing manager facing actual marketing decisions. The textbook also shows marketing's many applications and how it affects our lives. This knowledge should make better consumers, enable to be more informed citizens, and help in career planning.


The programme will cover the following items:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Scanning the Marketing Environment
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Managing Successful Products and Brands
- Building the Price Foundation
- Arriving at the Final Price
- Managing Marketing Channels and Wholesaling
- Integrated Marketing Communications and Direct Marketing
- Using Social Media to Connect with Consumers
- Pulling it all together: the Strategic Marketing Process

The marketing textbook is available as e-book or hard copy. It contains chapters in Italian and chapters in English.
- Marketing, Custom Publishing McGraw-Hill Education, 2015, ISBN: 9781308580173 (ebook ISBN: 9781308572338)
This handbook is a collection of chapters from these sources: Marketing 12th Edition by Kerin, Hartley, Rudelius, 2015, McGraw-Hill + Marketing Terza edizione by Kerin, Hartley, Rudelius, Pellegrini, 2014, McGraw-Hill.

Foreign students could choose the handbook in English only (Marketing, 12th edition, check for selected chapters).
There are some websites dedicated to students, where online resources are available: instructions in e-learning.

Examination Methods

The final exam grade is composed by the mean (50%) of two written exams.

Written exam= 10-15 open questions (in italian or english) on operational marketing (chapters 6-12).
Oral exam= on the entire programme (in italian or english)
Intermediate exam (Nov. 2015) on half program (chapters 1-5)= during the course a multiple choice exam (in english) will be scheduled. A positive score permits to skip the oral exam. The grade of the intermediate exam is weighted 50% on the total grade. Intermediate exam is valid only in the first two exam sessions after the lessons.
Additional projects= other assignements will be offered during the course. A positive evaluation on them provides integrative points (1-4) to add to the final grade.

Lectures will be given in Italian, with a large use of slides and video cases in English.

Type D and Type F activities

Academic year:

Modules not yet included

Career prospects

Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.


Student mentoring

Linguistic training CLA

Gestione carriere


Area riservata studenti