Learning outcomes

The educational objectives of the course convegono to the capacity to understand the act of consumption as social action, particularly in its symbolic and relational aspects. It aims to give students an overview of the phenomenon in the symbolic aspects that can integrate the knowledge acquired from other courses of this degree program. Even through case studies is intended to provide the student with logical patterns and interpretive tools to analyze the consumer behaviour also in its "irrational" aspects of social relations.

Program

The course program consists of three volumes with the purpose of:

- Enable the student to absorb a vision micro - meso and macro consumer behavior by placing them in the broader concept of material culture, structuring logical schemes of interpretation of the phenomenon in a structuralistic key such as to enable him to master the phenomenon outside of the cases presented in the course.
- Familiarize the student with the size of the action of psychological and symbolic consumption and the meaning expressed by the goods in their purchase and use
- Familiarize with the lines of the emerging analysis of the phenomenon in order to obtain a knowledge the most updated as possible.

texts:

D. Secondulfo, Sociologia del consumo e della cultura materiale, Angeli, Milano
F. Setiffi, La mistica della merce, QuiEdit, Verona
R. Paltrinieri, Felicità responsabile, Angeli, Milano

suggested readings:

G. Cross, Tempo e denaro, Angeli, Milano

Examination Methods