Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2015/2016
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Sociology and psychology of consumption (2015/2016)
Teaching code
4S02517
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SPS/07 - GENERAL SOCIOLOGY
Period
primo semestre dal Sep 28, 2015 al Jan 8, 2016.
Learning outcomes
The educational objectives of the course convegono to the capacity to understand the act of consumption as social action, particularly in its symbolic and relational aspects. It aims to give students an overview of the phenomenon in the symbolic aspects that can integrate the knowledge acquired from other courses of this degree program. Even through case studies is intended to provide the student with logical patterns and interpretive tools to analyze the consumer behaviour also in its "irrational" aspects of social relations.
Program
The course program consists of three volumes with the purpose of:
- Enable the student to absorb a vision micro - meso and macro consumer behavior by placing them in the broader concept of material culture, structuring logical schemes of interpretation of the phenomenon in a structuralistic key such as to enable him to master the phenomenon outside of the cases presented in the course.
- Familiarize the student with the size of the action of psychological and symbolic consumption and the meaning expressed by the goods in their purchase and use
- Familiarize with the lines of the emerging analysis of the phenomenon in order to obtain a knowledge the most updated as possible.
texts:
D. Secondulfo, Sociologia del consumo e della cultura materiale, Angeli, Milano
F. Setiffi, La mistica della merce, QuiEdit, Verona
R. Paltrinieri, Felicità responsabile, Angeli, Milano
suggested readings:
G. Cross, Tempo e denaro, Angeli, Milano
Examination Methods
The methods of assessment of learning require a written test.
In the written test there will be various questions on different topics of the program, that could consist of open questions or in methodological applications related to the study of cases presented in the course.
The written test is intended to ensure that students:
- Have a sound knowledge of the distinctive features that characterize consumer behavior and the relationship with the object with respect to other social goods;
- Know how to develop the theme proposed by exposing it with a proper language and with consistency and critical sense;
- Be able to apply the logic diagrams presented in the course also to aspects of consumer behavior not explicitly covered in the course.
Each question has a score explicit in the text of the written test; the sum of the scores is 30.
Additional items that will be evaluated in the analysis of the answers given by the student will:
- Depth and breadth of knowledge learned;
- Properties of language in the exposition of the concepts and notions;
- Ability to connect to the systemic form of knowledge acquired.
