Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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Prima lingua straniera anno I
Seconda lingua straniera anno I
2° Year activated in the A.Y. 2015/2016
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno II: lingua di specialita' per i mercati internazionali
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno I
Seconda lingua straniera anno I
Modules | Credits | TAF | SSD |
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Prima lingua straniera anno II: lingua di specialita' per i mercati internazionali
Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
English for international marketing and tourism (2015/2016)
Teaching code
4S002977
Teacher
Coordinator
Credits
6
Language
English
Scientific Disciplinary Sector (SSD)
L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH
Period
II semestre dal Feb 22, 2016 al May 31, 2016.
Learning outcomes
Objectives
The aim of this course is to increase knowledge of digital discourse for promotional purposes. We will do so by analyzing online articles, reviews, adverts in current promotional topics. We will work on reading comprehension, understanding the underlying digital discourse theory that is driving the intertextuality, lexicon, e-grammar and listening skills. The sources of those topics will include various promotional websites and related apps and dedicated online magazines similar to the Economist and the Times.
Program
The syllabus is divided in 7 topics:
1. Intertextuality and interdiscursivity in all modes and in digital discourse: from face-to-face dialogue to discussion boards, instant messaging and miniblogs.
2. Intertextuality and interdiscursivity in online consumers’ reviews: Yelp, Trip Advisor, Epicurious.
3. Intertextuality, topicality and repetition as discourse coherence: hashtags and retweets
4. Interdiscursivity as a common feature in digital modes of interactions: genre-mixing and intertextual relationship with other genres in promotional texts
5. References, indexes, interdiscourse (conventions of discourses) in commercial products advertisements
6. Digital discourse and linguistic landscape research: lol speak in advertisements and billboards
7. Recontextualization-remediation: examples of research studies of sellable Netspeak and its new situated meaning on public display and merchandise.
References
Tannen D. and Trester A.M., eds.(2013) 2.0. Language and New Media (chapters 1, 2, 6, 7, 8, 9, 13).
Jones R.H., Chik A. Hafner C. A., (2015) Discourse and Digital Practices. Doing Discourse Analysis in the Digital Age (chapters 1, 3, 5, 6, 12).
Examination Methods
The written exam is a guided composition on the topics of the course