Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

2° Year   activated in the A.Y. 2015/2016

ModulesCreditsTAFSSD
Prima lingua straniera anno II: lingua di specialita' per i mercati internazionali
activated in the A.Y. 2015/2016
ModulesCreditsTAFSSD
Prima lingua straniera anno II: lingua di specialita' per i mercati internazionali
Modules Credits TAF SSD
Between the years: 1°- 2°
Between the years: 1°- 2°
Ulteriori competenze linguistiche
12
F
-

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TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S002977

Teacher

Anna Zanfei

Coordinator

Anna Zanfei

Credits

6

Language

English en

Scientific Disciplinary Sector (SSD)

L-LIN/12 - LANGUAGE AND TRANSLATION - ENGLISH

Period

II semestre dal Feb 22, 2016 al May 31, 2016.

Learning outcomes

Objectives
The aim of this course is to increase knowledge of digital discourse for promotional purposes. We will do so by analyzing online articles, reviews, adverts in current promotional topics. We will work on reading comprehension, understanding the underlying digital discourse theory that is driving the intertextuality, lexicon, e-grammar and listening skills. The sources of those topics will include various promotional websites and related apps and dedicated online magazines similar to the Economist and the Times.

Program

The syllabus is divided in 7 topics:
1. Intertextuality and interdiscursivity in all modes and in digital discourse: from face-to-face dialogue to discussion boards, instant messaging and miniblogs.
2. Intertextuality and interdiscursivity in online consumers’ reviews: Yelp, Trip Advisor, Epicurious.
3. Intertextuality, topicality and repetition as discourse coherence: hashtags and retweets
4. Interdiscursivity as a common feature in digital modes of interactions: genre-mixing and intertextual relationship with other genres in promotional texts
5. References, indexes, interdiscourse (conventions of discourses) in commercial products advertisements
6. Digital discourse and linguistic landscape research: lol speak in advertisements and billboards
7. Recontextualization-remediation: examples of research studies of sellable Netspeak and its new situated meaning on public display and merchandise.

References
Tannen D. and Trester A.M., eds.(2013) 2.0. Language and New Media (chapters 1, 2, 6, 7, 8, 9, 13).
Jones R.H., Chik A. Hafner C. A., (2015) Discourse and Digital Practices. Doing Discourse Analysis in the Digital Age (chapters 1, 3, 5, 6, 12).

Examination Methods

The written exam is a guided composition on the topics of the course

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE