Economic Policy in the wine-production sector (2016/2017)
The teaching is organized as follows:
Not yet assigned
During the teachings students will be learning about the different forms of enterprise that populate the wine-making sector, with a focus on their specific peculiarities. The main goal is that of describing the motivations and different roles played by firms of diverse organisations, dimensions and scope within the mixed market-state national economy, and their role in the global wine-production sector.
The types of firms examined range from the simplest to the most complex, transiting through the limited company and cooperative firms, all the way to the major multinational firms, such as Anheuser-Busch InBev, Holdings such as Heineken, Kirin and Asashi Group, and Diageo, Pernod Ricard and Carlsberg.
1. Reasons for the existence of different forms of enterprise and firm types in the wine-production system
2. Role of the firm and of the entrepreneur, and firm activities and their functions
3. The wine-producing farm and the firm, contemporary and traditional definitions
4. Legale and economic entities in the firm and their legal creation, fiscal and managerial requirements
5. The concept of “corporate governance” and some practical examples
6. Modes of integration: vertical, horizontal and marginal
7. Ownership and management and their respective goals; overlapping and separating factors in their respective roles
8. The limitations of the basic assumption of profit maximization
9. Market strategies and their repercussions in terms of organisation of the firm
10. Cooperative enterprise
11. Family firms and capital firms
12. Market size and its implication on firm types (local, regional, national, international and multinational)
13. Fusion and mergers
14. Institutional and historical factors in the
15. Forms of governance in complex firms
16. Relationship with shareholders
17. Human resources and managerial considerations
18. Tipes of firms: technological, reputational and market-oriented
19. Case studies by market size: regional, national and multinational
20. The future of the wine-producing firms in Italy: where are we going?
The student candidate to the exam will be asked to complete a preliminary written test based on material covered in lectures to evetually be admitted to the oral exam. The fina mark will be out of thirty marks.