Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| I SEMESTRE | Oct 3, 2016 | Jan 21, 2017 |
| II SEMESTRE | Feb 27, 2017 | Jun 10, 2017 |
| Session | From | To |
|---|---|---|
| Lingue - SESSIONE INVERNALE | Jan 23, 2017 | Feb 25, 2017 |
| Lingue - SESSIONE ESTIVA | Jun 12, 2017 | Jul 29, 2017 |
| Lingue - SESSIONE AUTUNNALE | Aug 21, 2017 | Sep 23, 2017 |
| Session | From | To |
|---|---|---|
| Lingue - Sessione di laurea invernale | Apr 3, 2017 | Apr 8, 2017 |
| Lingue - Sessione di laurea estiva | Jul 10, 2017 | Jul 15, 2017 |
| Lingue - Sessione di laurea autunnale | Dec 18, 2017 | Dec 21, 2017 |
| Lingue - sessione di laurea invernale | Mar 23, 2018 | Mar 29, 2018 |
| Period | From | To |
|---|---|---|
| Festa di Ognissanti | Nov 1, 2016 | Nov 1, 2016 |
| Festa dell'Immacolata | Dec 8, 2016 | Dec 8, 2016 |
| Vacanze Natalizie | Dec 23, 2016 | Jan 7, 2017 |
| Vacanze Pasquali | Apr 14, 2017 | Apr 18, 2017 |
| Festa della Liberazione | Apr 25, 2017 | Apr 25, 2017 |
| Festa del Lavoro | May 1, 2017 | May 1, 2017 |
| FESTA DEL SANTO PATRONO SAN ZENO | May 21, 2017 | May 21, 2017 |
| Festa della Repubblica | Jun 2, 2017 | Jun 2, 2017 |
| Vacanze Estive | Aug 14, 2017 | Aug 19, 2017 |
Exam calendar
Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Advanced tourism marketing (2016/2017)
Teaching code
4S02581
Teacher
Coordinatore
Credits
9
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Language
Italian
Period
II SEMESTRE dal Feb 27, 2017 al Jun 10, 2017.
Learning outcomes
The aim is to enable student to identify and manage the main destination marketing tools. Several case studies at a national and international level will be analysed. Within the course, a team project will be realized to develop a destination marketing plan.
Program
-Introduction to destionation marketing
- Destination as a system
- Place marketing
- Destination management
- Deamnd and Supply analysis
- Strategic planning
- Destination marketing plan
- Market positioning
- Target Market
- Marketing Mix
- Digital Marketing
- Performance metrics
- Case studies
Bibliography
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Pike S. | Destination Marketing | Routledge | 2008 | ||
| Kerin R.A., Hartley S.W., Rudelius W. e Pellegrini L. | Marketing (Edizione 3) | McGraw-Hill | 2014 | 9788838668319 | esclusivamente il capitolo 3 |
Examination Methods
The exam will be written and it is the same for both attending and not attending students. It will be constituted by three open questions and several aspects will be evaluated: the knowldege about each topic related to destination marketing, the marketing style language and the capability to link theory to practice.
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Stage e tirocini
Nel piano didattico della laurea magistrale in Lingue per la comunicazione turistica e commerciale (LM38) è previsto un periodo di stage/project work (CFU 9).Le attività di stage sono finalizzate a far acquisire allo studente una conoscenza diretta in settori di particolare utilità per l’inserimento nel mondo del lavoro e per l’acquisizione di abilità specifiche d’interesse professionale. Tali attività possono essere svolte in aziende nazionali ed estere che operano nel settore del turismo e che presentano sbocchi di mercato internazionali, accreditate presso l’Ateneo Veronese, nonché presso Enti della Pubblica Amministrazione, Laboratori e Centri di Servizi pubblici (sono da intendersi in questo novero anche i Centri di Servizio ed i Laboratori che fanno capo all’Ateneo). Tali attività possono svolgersi anche nel contesto di project work organizzati sotto la diretta responsabilità di un docente o di un esperto del settore incaricato dal Collegio Didattico.
I crediti maturati in seguito ad attività di stage saranno attribuiti secondo quanto disposto nel dettaglio dal “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” vigente.
Tutte le informazioni in merito agli stage sono reperibili al link https://www.univr.it/it/i-nostri-servizi/stage-e-tirocini.
Graduation
Attachments
| Title | Info File |
|---|---|
Adempimenti amministrativi domanda di laurea sessione estiva LUGLIO 2022 (a.a. 2021-22)
|
403 KB, 24/01/22 |
|
Adempimenti amministrativi domanda di laurea sessione straordinaria MARZO 2022 (a.a. 2020-21)
|
413 KB, 22/09/21 |
|
Tabella scadenze sessione estiva di laurea LUGLIO 2022
|
520 KB, 24/01/22 |
Tabella scadenze sessione straordinaria di laurea MARZO 2022
|
2363 KB, 23/11/21 |
Gestione carriere
Area riservata studenti
Student Guide
Attachments
| Title | Info File |
|---|---|
|
Vademecum normativo area Lingue e letterature straniere
|
1006 KB, 24/09/21 |
Linguistic training CLA
Language skills
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.