Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Academic year:
Definition of lesson periods
Period From To
primo semestre Sep 14, 2015 Jan 8, 2016
secondo semestre triennali Feb 15, 2016 Jun 1, 2016
Exam sessions
Session From To
appelli sessione invernale Jan 11, 2016 Feb 13, 2016
prove intermedie secondo semestre Apr 11, 2016 Apr 15, 2016
appelli sessione estiva Jun 6, 2016 Jul 9, 2016
Appelli sessione autunnale Aug 29, 2016 Sep 16, 2016
prove intermedie primo semestre Nov 2, 2016 Nov 6, 2016
Degree sessions
Session From To
sessione autunnale Dec 11, 2015 Dec 18, 2015
sessione invernale Apr 6, 2016 Apr 8, 2016
sessione estiva Sep 13, 2016 Sep 14, 2016
Holidays
Period From To
vacanze natalizie Dec 23, 2015 Jan 5, 2016
vacanze pasquali Mar 25, 2016 Mar 29, 2016
vacanze estive Aug 8, 2016 Aug 27, 2016

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C D F G L M N O P R S T Z

Baccarani Claudio

claudio.baccarani@univr.it

Bonfanti Angelo

angelo.bonfanti@univr.it 045 802 8292

Borello Giuliana

giuliana.borello@univr.it 045 802 8273

Broglia Angela

angela.broglia@univr.it 045 802 8240

Campedelli Bettina

bettina.campedelli@univr.it 045 802 8416

Campolmi Alessia

alessia.campolmi@univr.it 045 802 8071

Cantele Silvia

silvia.cantele@univr.it 045 802 8220 (VR) - 0444 393943 (VI)

Caprara Andrea

andrea.caprara@univr.it 39 045 8028819

Colombo Valentina

valentina.colombo@univr.it +39 0458028768

De Crescenzo Veronica

veronica.decrescenzo@univr.it 045 802 8163

De Mari Michele

michele.demari@univr.it 045 802 8226

Faccincani Lorenzo

lorenzo.faccincani@univr.it 045 802 8610

Gaudenzi Barbara

barbara.gaudenzi@univr.it 045 802 8623

Guiglia Giovanni

giovanni.guiglia@univr.it 045 802 8225

Lai Alessandro

alessandro.lai@univr.it 045 802 8574

Levati Maria Vittoria

vittoria.levati@univr.it 045 802 8640

Marangoni Giandemetrio

giandemetrio.marangoni@univr.it 045 8028193

Minozzo Marco

marco.minozzo@univr.it 045 802 8234

Mion Giorgio

giorgio.mion@univr.it 045.802 8172

Nardi Chiara

chiara.nardi@univr.it +39 045 8028768

Noto Sergio

elefante@univr.it 045 802 8008

Omodei Sale' Riccardo

riccardo.omodeisale@univr.it 045 802 8855

Ortoleva Maria Grazia

mariagrazia.ortoleva@univr.it 045 802 8052

Pellegrini Letizia

letizia.pellegrini@univr.it 045 802 8345

Rodean Neliana Ramona

neliana.rodean@univr.it +39 045/8028225

Rossi Francesco

francesco.rossi@univr.it 045 8028067

Rossignoli Cecilia

cecilia.rossignoli@univr.it 045 802 8173

Scricciolo Catia

catia.scricciolo@univr.it 045 802 8341

Stacchezzini Riccardo

riccardo.stacchezzini@univr.it 045 802 8186

Tondini Giovanni

giovanni.tondini@univr.it Verona: 045 8425449, Vicenza: 0444 393930

Torsello Marco

marco.torsello@univr.it +39 045 8028881

Zoli Claudio

claudio.zoli@univr.it 045 802 8479

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

ModulesCreditsTAFSSD
9
A
IUS/01
6
C
IUS/09
9
A
SECS-P/01
9
A
SECS-S/06
ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01
9
B
SECS-P/03
9
B
SECS-S/01

1° Year

ModulesCreditsTAFSSD
9
A
IUS/01
6
C
IUS/09
9
A
SECS-P/01
9
A
SECS-S/06

2° Year

ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01
9
B
SECS-P/03
9
B
SECS-S/01
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S00389

Coordinatore

Barbara Gaudenzi

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Primo Semestre Triennali dal Sep 18, 2017 al Jan 12, 2018.

Learning outcomes

The Marketing course will analyze and describe marketing as the process for creating, communicating, delivering, and exchanging value for customers, clients, partners, supply chain members, and the entire society.
Marketing will be analyzed from the analytic- strategic-operational perspectives, in order to understand, with the large use of cases and examples, the implementation of marketing process. The knowledge about stategic and operational marketing is essential for those students that aim at developing a carrier in private or public organizations, or in consultant companies. At the end of the course students will be able to know the strategic and operative teories and techniques of marketing, applying them to real companies both in private and public sectors.

Program

Main topics:

- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Developing New Products and Services
- Managing Successful Products and Brands
- Building the Price Foundation
- Managing Marketing Channels and Wholesaling
- Personal Selling and Sales Management
- Integrated Marketing Communications and Direct Marketing
- Advertising, Sales Promotion, and Public Relations
- Implementing Interactive and Multichannel Marketing
- The Strategic Marketing Process and Marketing Plan.

Text:
Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius, Luca Pellegrini, “Marketing” The McGraw-Hill, 2010 (second edition). Chapters 3, 5, 7, 8, 9, 11, 13 and 21are excluded.

The course is structured in lessons and practical cases presented by invited companies.

Reference texts
Author Title Publishing house Year ISBN Notes
Kerin R.A., Hartley S.W., Rudelius W. e Pellegrini L. Marketing (Edizione 3) McGraw-Hill 2014 9788838668319

Examination Methods

The exam is written.
The written exam consists of a business case structured with open questions, where students provide both practical and theoretical solutions to the specific questions provided.
The oral exam could be required by the teacher for those students which passed the exam with a mark that must be confirmed.

Type D and Type F activities

Academic year:

Modules not yet included

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Graduation

List of theses and work experience proposals

theses proposals Research area
Proposte di tesi triennali Various topics

Student mentoring


Linguistic training CLA


Gestione carriere


Internships


Area riservata studenti