Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

A.A. 2017/2018

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
Primo Semestre Magistrali Oct 2, 2017 Dec 22, 2017
Secondo Semestre Magistrali Feb 26, 2018 May 25, 2018
Exam sessions
Session From To
Esami sessione invernale Magistrali Jan 8, 2018 Feb 23, 2018
Esami sessione estiva Magistrali May 28, 2018 Jul 6, 2018
Esami sessione autunnale 2018 Aug 27, 2018 Sep 14, 2018
Degree sessions
Session From To
Lauree sessione autunnale (validità a.a. 2016/17) Nov 27, 2017 Nov 28, 2017
Lauree sessione invernale (validità a.a. 2016/17) Apr 4, 2018 Apr 6, 2018
Lauree sessione estiva (validità a.a. 2017/18) Sep 10, 2018 Sep 11, 2018
Holidays
Period From To
All Saints Day Nov 1, 2017 Nov 1, 2017
Festa Immacolata Concezione Dec 8, 2017 Dec 8, 2017
attività sospese (Natale) Dec 23, 2017 Jan 7, 2018
Easter break Mar 30, 2018 Apr 3, 2018
Liberation Day Apr 25, 2018 Apr 25, 2018
attività sospese (Festa dei lavoratori) Apr 30, 2018 Apr 30, 2018
Labour Day May 1, 2018 May 1, 2018
Festa Patronale May 21, 2018 May 21, 2018
attività sospese estive Aug 6, 2018 Aug 24, 2018

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C D F G M N P R S Z

Baccarani Claudio

claudio.baccarani@univr.it

Berton Marina

marina.berton@univr.it

Bonfanti Angelo

angelo.bonfanti@univr.it 045 802 8292

Brunetti Federico

federico.brunetti@univr.it 045 802 8494

Capitello Roberta

roberta.capitello@univr.it 045 802 8488

Castellani Paola

paola.castellani@univr.it 045 802 8127

Cavallo Daniela

daniela.cavallo@univr.it

Corbella Silvano

silvano.corbella@univr.it 045 802 8217

Dalla Rosa Elisa

elisa.dallarosa@univr.it

Ferrari Maria Luisa

marialuisa.ferrari@univr.it 045 802 8532

Gaeta Davide Nicola Vincenzo

davide.gaeta@univr.it 045 683 5632

Goldoni Giovanni

giovanni.goldoni@univr.it 045 802 8792

Grossi Luigi

luigi.grossi@univr.it 045 802 8247

Guerriero Massimo

massimo.guerriero@univr.it

Minozzo Marco

marco.minozzo@univr.it 045 802 8234

Mion Giorgio

giorgio.mion@univr.it 045.802 8172

Moggi Sara

sara.moggi@univr.it 045 802 8290

Noto Sergio

elefante@univr.it 045 802 8008

Rossi Stefano

stefano.rossi@univr.it

Russo Ivan

ivan.russo@univr.it 045 802 8161 (VR)

Secondulfo Domenico

domenico.secondulfo@univr.it - domenico.secondulfo3@gmail.com

Signori Paola

paola.signori@univr.it 0444 393942 (VI) 045 802 8492 (VR)

Stacchezzini Riccardo

riccardo.stacchezzini@univr.it 045 802 8186

Zardini Alessandro

alessandro.zardini@univr.it 045 802 8565

Zarri Luca

luca.zarri@univr.it 045 802 8101

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

CURRICULUM TIPO:
ModulesCreditsTAFSSD
ModulesCreditsTAFSSD
6
B
(SECS-P/01)
9
B
(SECS-S/03)
6
B
(SECS-P/12)
Stage
6
F
-

1° Year

ModulesCreditsTAFSSD

2° Year

ModulesCreditsTAFSSD
6
B
(SECS-P/01)
9
B
(SECS-S/03)
6
B
(SECS-P/12)
Stage
6
F
-

3° Year

ModulesCreditsTAFSSD
9
B
(SECS-P/07)
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S02511

Coordinatore

Federico Brunetti

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Language

Italian

Period

Primo Semestre Magistrali dal Oct 2, 2017 al Dec 22, 2017.

Learning outcomes

The course aims at introducing students to the comprehension of corporate identity and business ethics notions both in their theoretical components and in their practical implications.
The broader framework is that of finding the most correct and effective ways companies can follow to manage their relationships with external audiences in a long run perspective.
With regard to corporate identity, the main focus will be on brand as a catalyst of company identity and image.
As for business ethics, special consideration will be devoted to practical issues and the subsequent models and tools.

Program

Corporate Module Brand is nowadays one of the most valuable assets companies can leverage to differentiate their output in the tremendous offerings variety consumers are facing. In the post-modern era, where great ideologies and value systems are drawing back, people interact with brands to build, express or at least integrate their identity. Brands therefore act as a resource consumers can deal with, both on intellectual and on emotional level, to address their identity needs. Brand, finally, can be viewed as one of the most important social texts in contemporary culture. As such, for its formal and substantive features, it is an essential sense-making device in our society. To explore such issues, this course provides relevant and upto-date theories, concepts, techniques, and models in branding. The course will interweave lectures, case discussions, guest speakers, and group projects. Moreover, this course relies on a variety of learning resources; in particolar, beside the textbook, a lot of documents, additional readings, web sites links and materials are made available in the e-learning platform so as to make the course a rich experience in terms of knowledge acquisition. Corporate module aims are: - understand the rationales of brand relevance, both from firm and consumer point of view - understand branding sociological and psychological background - understand the brand meaning building process - acquire brand elements and their working modes - know stages and activities involved in brand design - become familiar with the most recent branding approaches and future trends in branding After examining some introductory topics, the specific contents are organized in three main sections: brand under standing, brand building and brand management. Brand leadership and Brand equity Marketing Institutionalization Evolution of Marketing Modern and Post-Modern Era Post-Modernity & Marketing Consumer personality and consumption choices Brand as a Text / Sign UNDERSTANDING: BRAND ALPHABET Brand origin and Brand definition Brand structure and operating mechanisms Brand Personality, Identity, Image and Reputation Anatomy of the Brand: values, brand elements and brand associations BUILDING A SUCCESSFUL BRAND Challenges in Brand building Brand Positioning and Perceptioning Storytelling Iconic Brand Lovemarks Neurobranding / Behavioral branding Future approaches: Affiliation and Customer Advocacy The speaking brand Human touch Humankind Age of You and Wikibrand BRAND MANAGEMENT Brand Architecture: Branded house and House of brands Brand Extension Brand Portfolio Brand & Happiness (The need for) Marketing reform CIEI Manifesto 2017/18

Bibliografia

Reference texts
Author Title Publishing house Year ISBN Notes
K.L. Keller, B. Busacca, M.C. Ostillio La gestione del brand Egea 2005

Examination Methods

The exam will be passed after an oral colloquium.

Textbook:
K.L. Keller, B. Busacca, M.C. Ostillio, La gestione del brand, Egea, Milano, 2005

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Linguistic training CLA


Graduation

List of theses and work experience proposals

theses proposals Research area
Il futuro del corporate reporting (COVID19) Various topics
Le nuove sfide per le supply chain (COVID19) Various topics
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? Various topics
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche Various topics
Sfide e opportunità del contesto digitale Various topics
Tesi di Laurea in Economia Comportamentale Various topics

Internships


Gestione carriere


Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.