Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| Semester 1 | Oct 2, 2017 | Jan 20, 2018 |
| Semester 2 | Feb 26, 2018 | Jun 9, 2018 |
| Session | From | To |
|---|---|---|
| Winter session | Jan 22, 2018 | Feb 24, 2018 |
| Summer session | Jun 11, 2018 | Jul 28, 2018 |
| Autumn session | Aug 27, 2018 | Sep 22, 2018 |
| Session | From | To |
|---|---|---|
| LAUREE LINGUE - sessione autunnale a.a. 2016/2017 | Dec 18, 2017 | Dec 21, 2017 |
| LAUREE LINGUE - sessione invernale a.a. 2016/2017 | Mar 23, 2018 | Mar 29, 2018 |
| LAUREE LINGUE - sessione estiva | Jul 16, 2018 | Jul 21, 2018 |
| LAUREE LINGUE - sessione autunnale | Nov 12, 2018 | Nov 17, 2018 |
| LAUREE LINGUE - sessione invernale | Apr 12, 2019 | Apr 18, 2019 |
| Period | From | To |
|---|---|---|
| All Saints Day | Nov 1, 2017 | Nov 1, 2017 |
| Immaculate Conception | Dec 8, 2017 | Dec 8, 2017 |
| Christmas break | Dec 22, 2017 | Jan 7, 2018 |
| Easter break | Mar 30, 2018 | Apr 3, 2018 |
| Liberation Day | Apr 25, 2018 | Apr 25, 2018 |
| Labour Day | May 1, 2018 | May 1, 2018 |
| Patron Saint Day | May 21, 2018 | May 21, 2018 |
| Republic Day | Jun 2, 2018 | Jun 2, 2018 |
| Summer break | Aug 13, 2018 | Aug 18, 2018 |
Exam calendar
Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
Pfau Marie Christine
mariechristine.pfau@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
1° Year
| Modules | Credits | TAF | SSD |
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2° Year
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Advanced marketing for goods and services (2017/2018)
Teaching code
4S02575
Teacher
Coordinatore
Credits
9
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Language
Italian
Period
Semester 1 dal Oct 2, 2017 al Jan 20, 2018.
Learning outcomes
The course has the aim to give the students useful tools and competencies to manage marketing processes for goods and services both in B2B and B2C activities.
Using an interactive approach, students will identify the main theories to apply in the definition of a marketing plan, studying both theoretical and practical aspects of marketing and facing the challenges of today's world.
In addition to the theoretical aspects, the course will teach a methodological approach to strategic and operational marketing, identifying the information needed to start a correct decisional process and the steps to reach the marketing targets identified.
Program
- Definitions of Marketing and the role of customer
- Marketing process and marketing plan
- The marketing plan, from its definition to its implementation
- Value as measure of company performance
- Marketing of goods and services; principal aspects and differences
- Market analysis and the strategic alternatives
--- Demand Analysis
--- Supply Analysis
--- Consumer analysis
--- Market dynamics
- Supply
--- Company and Brand identity
--- The vision, the mission, the values
--- Critical Success Factors
--- Market approach: product oriented or customer oriented
- Communication: the user and the value
- User-generated content and digital communication
Bibliografia
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Busacca B. Bertoli G. | Customer value (Edizione 3) | Egea | 2017 | Testo Addizionale | |
| Mattiacci A. Pastore A. | Marketing. Il management orientato al mercato. | Hoepli | 2014 | 9788820357061 | Testo d'esame |
| Luigi Pirandello | Uno, nessuno e centomila | Giunti | 2007 | 9788844034054 | Testo addizionale. Non richiesto all'esame. |
Examination Methods
The exam is divided into a written test and an oral one for those who got a +18 mark in the written test.
The material for attendees has been illustrated during the course and consists as well the chapters to study.
Other students have to study the entire book "Marketing. Il management orientato al mercato. Mattiacci, Pastore"
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Stage e tirocini
Nel piano didattico della laurea magistrale in Lingue per la comunicazione turistica e commerciale (LM38) è previsto un periodo di stage/project work (CFU 9).Le attività di stage sono finalizzate a far acquisire allo studente una conoscenza diretta in settori di particolare utilità per l’inserimento nel mondo del lavoro e per l’acquisizione di abilità specifiche d’interesse professionale. Tali attività possono essere svolte in aziende nazionali ed estere che operano nel settore del turismo e che presentano sbocchi di mercato internazionali, accreditate presso l’Ateneo Veronese, nonché presso Enti della Pubblica Amministrazione, Laboratori e Centri di Servizi pubblici (sono da intendersi in questo novero anche i Centri di Servizio ed i Laboratori che fanno capo all’Ateneo). Tali attività possono svolgersi anche nel contesto di project work organizzati sotto la diretta responsabilità di un docente o di un esperto del settore incaricato dal Collegio Didattico.
I crediti maturati in seguito ad attività di stage saranno attribuiti secondo quanto disposto nel dettaglio dal “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” vigente.
Tutte le informazioni in merito agli stage sono reperibili al link https://www.univr.it/it/i-nostri-servizi/stage-e-tirocini.
Graduation
Attachments
| Title | Info File |
|---|---|
Adempimenti amministrativi domanda di laurea sessione straordinaria MARZO 2022 (a.a. 2020-21)
|
413 KB, 22/09/21 |
Tabella scadenze sessione straordinaria di laurea MARZO 2022
|
2363 KB, 23/11/21 |
Gestione carriere
Student Guide
Attachments
| Title | Info File |
|---|---|
|
Vademecum normativo area Lingue e letterature straniere
|
1006 KB, 24/09/21 |
Linguistic training CLA
Language skills
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.