Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| Primo Semestre Magistrali | Oct 2, 2017 | Dec 22, 2017 |
| Secondo Semestre Magistrali | Feb 26, 2018 | May 25, 2018 |
| Session | From | To |
|---|---|---|
| Esami sessione invernale Magistrali | Jan 8, 2018 | Feb 23, 2018 |
| Esami sessione estiva Magistrali | May 28, 2018 | Jul 6, 2018 |
| Esami sessione autunnale 2018 | Aug 27, 2018 | Sep 14, 2018 |
| Session | From | To |
|---|---|---|
| Lauree sessione autunnale (validità a.a. 2016/17) | Nov 27, 2017 | Nov 28, 2017 |
| Lauree sessione invernale (validità a.a. 2016/17) | Apr 4, 2018 | Apr 6, 2018 |
| Lauree sessione estiva (validità a.a. 2017/18) | Sep 10, 2018 | Sep 11, 2018 |
| Period | From | To |
|---|---|---|
| All Saints Day | Nov 1, 2017 | Nov 1, 2017 |
| Festa Immacolata Concezione | Dec 8, 2017 | Dec 8, 2017 |
| attività sospese (Natale) | Dec 23, 2017 | Jan 7, 2018 |
| Easter break | Mar 30, 2018 | Apr 3, 2018 |
| Liberation Day | Apr 25, 2018 | Apr 25, 2018 |
| attività sospese (Festa dei lavoratori) | Apr 30, 2018 | Apr 30, 2018 |
| Labour Day | May 1, 2018 | May 1, 2018 |
| Festa Patronale | May 21, 2018 | May 21, 2018 |
| attività sospese estive | Aug 6, 2018 | Aug 24, 2018 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
marco.bellia@univr.it
marina.berton@univr.it
045 802 8494
daniela.cavallo@univr.it
silvano.corbella@univr.it
alberto.mariutto@univr.it
paolo.pasquetto@univr.it
stefano.rossi@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2018/2019
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Place marketing (2018/2019)
Teaching code
4S02518
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre lauree magistrali dal Oct 1, 2018 al Dec 21, 2018.
Learning outcomes
The course aims at analyzing the strategy able to support a place competitiveness, meant as its capacity to attract both people and companies thanks to the proper development of its human, economic, geographic, historical and cultural resources.
Program
─ Place as a network of high-complexity living actors
─ The determinants of place attractiveness and the "marketplace": brand and city branding
─ Place nature, quality and reputation. The importance of active and passive actors (dwellers, companies, tourists, investors, policy makers, governance and strategic planning)
─ Place relationships complexity, an anlytical model
─ Place marketing as a tool to depict, communicate and improve reputation through territorial identity
─ Place marketing plan, steps and case studies
─ Acting and doing: pivotal components of a place systemic management
Teaching approach
The teaching language is Italian.
The course will include a number of traditional lectures to provide Students with the basic knowledge and tools, then it will develop through project works and more in general active learning methodologies. Entrepreneurs, managers and experts will bring their experience into class.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Matteo Caroli | Il marketing per la gestione competitiva del territorio. Modelli e strategie per attrarre (e far rimanere) nel territorio persone, imprese e grandi investimenti | F. Angeli | 2014 |
Examination Methods
Textbook
Matteo Caroli, Il marketing per la gestione competitiva del territorio. Modelli e strategie per attrarre (e far rimanere) nel territorio persone, imprese e grandi investimenti, F. Angeli, Milano, 2014
The exam consists of an oral examination to test basic knowledge and of the discussion of a Project work to assess students' critical analysis skills starting from research done in class. For non attending Students the exam consists of a written examination to test basic knowledge and of an oral examination to assess logical reasoning skills.
Type D and Type F activities
| years | Modules | TAF | Teacher | |
|---|---|---|---|---|
| 1° | An Introduction to the History of Economics and Business Economics | D |
Sergio Noto
(Coordinator)
|
|
| 1° 2° | Laboratorio di metodologia della ricerca: data analysis mediante excel per le decisioni aziendali | D |
Giorgio Mion
(Coordinator)
|
|
| 1° 2° | Methodological research lab: Natural Experiments for the social science | D |
Alessandro Zardini
(Coordinator)
|
|
| 1° 2° | Research methodology laboratory: focus groups: design and application | D |
Angelo Bonfanti
(Coordinator)
|
|
| 1° 2° | Advanced Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
|
| 1° 2° | Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Linguistic training CLA
Graduation
List of thesis proposals
| theses proposals | Research area |
|---|---|
| Brand identity e corporate brand storytelling | Various topics |
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
Internships
Gestione carriere
Student login and resources
Modalità di frequenza, erogazione della didattica e sedi
Le lezioni di tutti gli insegnamenti del corso di studio, così come le relative prove d’esame, si svolgono in presenza.
Peraltro, come ulteriore servizio agli studenti, è altresì previsto che tali lezioni siano registrate e che le registrazioni vengano messe a disposizione sui relativi moodle degli insegnamenti, salvo diversa comunicazione del singolo docente.
La frequenza non è obbligatoria.
Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.
È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.
Le sedi di svolgimento delle lezioni e degli esami sono le seguenti
