Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2019/2020
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Intellectual property and competition law (2018/2019)
Teaching code
4S02897
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
IUS/04 - BUSINESS LAW
Period
secondo semestre lauree magistrali dal Feb 25, 2019 al May 31, 2019.
Learning outcomes
The aim of the course is to offer students a general view of the national and international discipline of intellectual property and competition law. Through the analysis of selected juridical cases, lectures also intend to increase students’ capability of recognizing juridical problems related to marketing, communication and advertising, R&D and transfer of technology.
Program
– Trademarks.
– Inventions and industrial design.
– Unfair competition.
– Unfair commercial practices.
– Civil code provisions concerning competition issues.
– Antitrust Law.
A. VANZETTI-V. DI CATALDO, Manuale di diritto industriale, Giuffrè, Milano, 2018 (8th ed.).
Author | Title | Publishing house | Year | ISBN | Notes |
---|---|---|---|---|---|
Vanzetti A. - Di Cataldo V. | Manuale di diritto industriale (Edizione 8) | Giuffrè Editore | 2018 |
Examination Methods
Summer session: written exam concerning a practical case.
Following sessions: oral exam.
Teaching materials e documents
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00 Convenzione Unione Parigi (pdf, it, 176 KB, 2/25/19)
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01 Codice proprietà industriale (pdf, it, 977 KB, 6/10/19)
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02 Marchio Super Glue (pdf, it, 404 KB, 3/26/19)
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03 Marchio Postina (pdf, it, 426 KB, 3/26/19)
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04 Marchio Chanel (pdf, it, 410 KB, 3/26/19)
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05 Marchio Ferragamo (pdf, it, 580 KB, 3/26/19)
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06 Marchio Rittersport (pdf, it, 385 KB, 3/26/19)
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07 Marchio Barilla (pdf, it, 761 KB, 3/26/19)
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08 Esercitazione 2016 (pdf, it, 412 KB, 4/2/19)
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09 Nome geografico "Cuba" (pdf, it, 2440 KB, 4/8/19)
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10 Lettura - Beauchamp 2010 (pdf, it, 415 KB, 4/24/19)
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11 Esercitazione 2017 (pdf, it, 606 KB, 4/24/19)
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12 Codice Comunicazione Commerciale (66a ed. del 29.4.2019) (pdf, it, 607 KB, 4/30/19)
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13 Art. 2598 c.c. (Concorrenza Sleale) (pdf, it, 58 KB, 4/30/19)
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14 D. Lgs. 145-2007 - Pubblicità ingannevole (pdf, it, 204 KB, 5/8/19)
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15 Codice del Consumo (pdf, it, 465 KB, 5/8/19)
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16 PS11050_Social media marketing (pdf, it, 274 KB, 5/8/19)
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17 Lezione Avv. Ciani (Pubblicità) (pdf, it, 17716 KB, 5/17/19)
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18 Lezione Pubblicità agroalimentare 2019 (pdf, it, 1215 KB, 5/17/19)
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19 Lezione Avv.ti Cesana-Milani (Wine) (pdf, it, 8250 KB, 5/17/19)
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20 Legge Antitrust (L. 10.10.1990 n. 287) (pdf, it, 395 KB, 5/15/19)