Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Academic year:
Definition of lesson periods
Period From To
Primo Semestre Triennali Sep 18, 2017 Jan 12, 2018
Secondo Semestre Triennali Feb 19, 2018 Jun 1, 2018
Corsi intensivi estivi (Alba di Canazei) Jul 9, 2018 Aug 3, 2018
Exam sessions
Session From To
Prove Parziali Primo Semestre Nov 6, 2017 Nov 10, 2017
Esami Sessione Invernale triennali 2017 Jan 15, 2018 Feb 16, 2018
Prove Parziali Secondo Semestre Apr 9, 2018 Apr 13, 2018
Esame sessione estiva triennali Jun 4, 2018 Jul 6, 2018
Esami sessione autunnale 2018 Aug 27, 2018 Sep 14, 2018
Degree sessions
Session From To
Lauree sessione autunnale (validità a.a. 2016/17) Nov 27, 2017 Nov 28, 2017
Lauree sessione invernale (validità a.a. 2016/17) Apr 4, 2018 Apr 6, 2018
Lauree sessione estiva (validità a.a. 2017/18) Sep 10, 2018 Sep 11, 2018
Holidays
Period From To
All Saints Day Nov 1, 2017 Nov 1, 2017
Festa Immacolata Concezione Dec 8, 2017 Dec 8, 2017
attività sospese (Natale) Dec 23, 2017 Jan 7, 2018
Easter break Mar 30, 2018 Apr 3, 2018
Liberation Day Apr 25, 2018 Apr 25, 2018
attività sospese (Festa dei lavoratori) Apr 30, 2018 Apr 30, 2018
Labour Day May 1, 2018 May 1, 2018
Patron Saint Day May 21, 2018 May 21, 2018
attività sospese estive Aug 6, 2018 Aug 24, 2018

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrollment FAQs

Academic staff

B C D F L M O P Q R S T Z

Bertoli Paola

symbol email paola.bertoli@univr.it symbol phone-number 045 8028 508
Foto profilo,  September 20, 2017

Borello Giuliana

symbol email giuliana.borello@univr.it symbol phone-number 045 802 8493

Broglia Angela

symbol email angela.broglia@univr.it symbol phone-number 045 802 8240

Brunetti Federico

symbol email federico.brunetti@univr.it symbol phone-number 045 802 8494

Bucciol Alessandro

symbol email alessandro.bucciol@univr.it symbol phone-number 045 802 8278

Butturini Paolo

symbol email paolo.butturini@univr.it symbol phone-number +39 0458425390

Cantele Silvia

symbol email silvia.cantele@univr.it symbol phone-number 045 802 8220 (VR) - 0444 393943 (VI)

Carlotto Ilaria

symbol email ilaria.carlotto@univr.it symbol phone-number 045 802 8264

Chiarini Andrea

symbol email andrea.chiarini@univr.it symbol phone-number 045 802 8223

Confente Ilenia

symbol email ilenia.confente@univr.it symbol phone-number 045 802 8174

Cubico Serena

symbol email serena.cubico@univr.it symbol phone-number 045 802 8132

De Crescenzo Veronica

symbol email veronica.decrescenzo@univr.it symbol phone-number 045 802 8163

Durastante Paolo

symbol email paolo.durastante@univr.it symbol phone-number 0444962826

Faccincani Lorenzo

symbol email lorenzo.faccincani@univr.it symbol phone-number 045 802 8610

Fini Roberto

symbol email roberto.fini@univr.it

Fiorentini Riccardo

symbol email riccardo.fiorentini@univr.it symbol phone-number 0444 393934 (VI) - 045 802 8335(VR)

Florio Cristina

symbol email cristina.florio@univr.it symbol phone-number 045 802 8296

Licio Vania

symbol email vania.licio@univr.it

Menon Martina

symbol email martina.menon@univr.it

Minozzo Marco

symbol email marco.minozzo@univr.it symbol phone-number 045 802 8234

Mion Giorgio

symbol email giorgio.mion@univr.it symbol phone-number 045.802 8172

Orso Cristina Elisa

symbol email cristinaelisa.orso@univr.it symbol phone-number 045 802 8447

Perali Federico

symbol email federico.perali@univr.it symbol phone-number 045 802 8486

Peretti Alberto

symbol email alberto.peretti@univr.it symbol phone-number 0444 393936 (VI) 045 802 8238 (VR)

Pertile Paolo

symbol email paolo.pertile@univr.it symbol phone-number 045 802 8438

Pichler Flavio

symbol email flavio.pichler@univr.it symbol phone-number 045 802 8273

Quercia Simone

symbol email simone.quercia@univr.it symbol phone-number 045 802 8237

Rossi Francesca

symbol email francesca.rossi_02@univr.it symbol phone-number 045 802 8098

Rossignoli Francesca

symbol email francesca.rossignoli@univr.it symbol phone-number 0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)

Signori Paola

symbol email paola.signori@univr.it symbol phone-number 0458028492

Tescaro Mauro

symbol email mauro.tescaro@univr.it symbol phone-number 045 8425380

Zago Angelo

symbol email angelo.zago@univr.it symbol phone-number 045 802 8414

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
9
A
IUS/01
6
C
IUS/09
9
A
SECS-P/01
9
A
SECS-S/06
Abilita' linguistiche (B1 completo lingua inglese)
6
E/F
-

2° Year  activated in the A.Y. 2018/2019

ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01
9
B
SECS-P/03
9
B
SECS-S/01

3° Year  activated in the A.Y. 2019/2020

ModulesCreditsTAFSSD
6
B
SECS-P/08
Stage
6
S
-
Final exam
3
E
-
ModulesCreditsTAFSSD
9
A
IUS/01
6
C
IUS/09
9
A
SECS-P/01
9
A
SECS-S/06
Abilita' linguistiche (B1 completo lingua inglese)
6
E/F
-
activated in the A.Y. 2018/2019
ModulesCreditsTAFSSD
9
B
IUS/04
9
B
SECS-P/01
9
B
SECS-P/03
9
B
SECS-S/01
activated in the A.Y. 2019/2020
ModulesCreditsTAFSSD
6
B
SECS-P/08
Stage
6
S
-
Final exam
3
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S00389

Coordinator

Paola Signori

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

First semester bachelor degree dal Sep 16, 2019 al Jan 10, 2020.

Learning outcomes

This Marketing course will cover marketing under analytic-strategic-operational perspectives to understand the implementation of marketing processes. The student will learn why and how 'Marketing' is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. This course seeks to teach students marketing concepts, often by having them actually “do marketing”—by putting them in the shoes of a marketing manager facing actual marketing decisions. At the end of this course, students will be able to apply marketing concepts to solve real problems, and to create a marketing plan for a virtual or a real case. This application will enable students to conduct an environmental scanning, analyze markets and consumer behaviours, take strategic and operational decisions and measure their results.

Program

The 2019/20 Marketing course (in Vicenza) will cover the following topics:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Scanning the Marketing Environment
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Managing Successful Products and Brands
- Building the Price Foundation
- Arriving at the Final Price
- Managing Marketing Channels and Supply Chain
- Integrated Marketing Communications and Direct Marketing
- Using Social Media to Connect with Consumers
- Implementing Interactive and Multichannel Marketing
- Appendix: Building an Effective Marketing Plan
Practice Marketing: business game online.

Frontal lessons will be given in Italian with the support of slides and video cases in English. Foreign students that would like to attend this course are welcome. In case of foreign students choosing this course, the teacher could switch into English when needed. Please contact the professor if interested.
Students could also choose the full handbook in English; check the programme for selected chapters.
Online resources are available in students dedicated websites (Connect for assignments and exercises, and MHPractice for business games): more instruction in e-learning.

Reference texts
Author Title Publishing house Year ISBN Notes
Signori P. Marketing A.A. 2019-2020 Custom Publishing McGraw-Hill Education 2019 9781307472929 L'edizione create è un'edizione composta da nove capitoli in lingua italiana e tre in lingua inglese più le appendici. Tale testo è customizzato e contiene una selezione delle edizioni in italiano e in inglese dei libri: - versione italiana: MARKETING (2014) di Kerin, Hartely, Rudelius, Pellegrini, terza edizione McGraw-Hill. - versione inglese: MARKETING (2019) di Kerin, Hartely, 14th edition McGraw-Hill.
Signori P. Marketing A.A. 2019-2020 (ebook) Custom Publishing McGraw-Hill Education 2019 9781307499339 Link per l’acquisto: https://create.mheducation.com/shop/#/catalog/details/?isbn=9781307499339 Il prezzo è 33 euro. Il solo codice Connect ha un prezzo più alto ( Cara Paola, Per quanto riguarda l’ebook, ecco il link per l’acquisto: https://create.mheducation.com/shop/#/catalog/details/?isbn=9781307499339 Il prezzo è 33 euro. Per quanto riguarda l’e-commerce del solo codice Connect il prezzo è 47,58 euro per cui non conviene l'acquisto del solo codice senza libro.

Examination Methods

The final exam grade is composed by the mean (50%) of two written exams.

Written exam= 10-15 open questions (in italian or english) on Operational Marketing (chapters 6-12).
Oral exam= on Analytic and Strategic Marketing (in italian or english), chapters 1-5.

Intermediate exam (Nov. 2019) on half program (chapters 1-5)= during the course a multiple choice exam (10 questions in english) will be scheduled. A positive score permits to skip the oral exam. The grade of the intermediate exam is weighted 50% on the total grade. Intermediate exam is valid only in the first two exam sessions after the lessons.
Additional projects= other assignements will be offered during the course. A positive evaluation on them provides integrative points (up to 4) to add to the final grade. More detailed instructions in e-learning.

Lectures will be given in Italian, with a large use of slides and video cases in English. Foreign students will be helped by the lecturer with the full support of the English version of the textbook. Assignments, exercises and business game online useful to earn additional points to the final grade, are in English.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Type D and Type F activities

Academic year:
List of courses with unassigned period
years Modules TAF Teacher
An Introduction to the History of Economics and Business Economics D Sergio Noto (Coordinator)
1° 2° 3° Advanced Excel Laboratory (Vicenza) D Marco Minozzo (Coordinator)
1° 2° 3° Excel Laboratory (Vicenza) D Marco Minozzo (Coordinator)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.

Graduation


Student mentoring


Linguistic training CLA


Gestione carriere


Internships


Student login and resources