Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre lauree magistrali | Oct 1, 2018 | Dec 21, 2018 |
| secondo semestre lauree magistrali | Feb 25, 2019 | May 31, 2019 |
| Session | From | To |
|---|---|---|
| sessione invernale lauree magistrali | Jan 7, 2019 | Feb 22, 2019 |
| sessione estiva lauree magistrali | May 27, 2019 | Jul 5, 2019 |
| Sessione autunnale | Aug 26, 2019 | Sep 13, 2019 |
| Session | From | To |
|---|---|---|
| Sessione autunnale (validità a.a. 2017/18) | Dec 6, 2018 | Dec 7, 2018 |
| Sessione invernale (validità a.a. 2017/18) | Apr 3, 2019 | Apr 5, 2019 |
| Sessione estiva (validità a.a. 2018/19) | Sep 10, 2019 | Sep 11, 2019 |
| Period | From | To |
|---|---|---|
| Festa di Ognissanti | Nov 1, 2018 | Nov 1, 2018 |
| Festa dell’Immacolata | Dec 8, 2018 | Dec 8, 2018 |
| Vacanze di Natale | Dec 22, 2018 | Jan 6, 2019 |
| Vacanze di Pasqua | Apr 19, 2019 | Apr 23, 2019 |
| Festa della liberazione | Apr 25, 2019 | Apr 25, 2019 |
| Festa del lavoro | May 1, 2019 | May 1, 2019 |
| Festa del Santo Patrono - S. Zeno | May 21, 2019 | May 21, 2019 |
| Attività sospese (vacanze estive) | Aug 5, 2019 | Aug 23, 2019 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
0458028734
marina.berton@univr.it
bernardo.calabrese@univr.it
daniela.cavallo@univr.it
alberto.mariutto@univr.it
martina.menon@univr.it
paolo.pasquetto@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2019/2020
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Digital Business & Web Marketing (2019/2020)
Teaching code
4S006065
Academic staff
Coordinatore
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre magistrali dal Sep 30, 2019 al Dec 20, 2019.
Learning outcomes
The course aims first at introducing students to the topic of digital transformation in general terms, and then considering more in detail to the marketing implications of the Internet.
Program
In the module carried out by F. Brunetti, the topics will be treated first of all in terms of understanding the underlying logic of digitization, its characters, its effects both favorable and with critical profiles. Subsequently, the themes of the application of digital to business and marketing will be developed, always according to a predominantly strategic approach.
Revolution and Digital Transformation
Digital business models
The digital customer
Web for consumer insights and market research
Web for selling products
Web for corporate communication
Web for customer engagement
Alberto Mariutto’s module, for its part, will be eminently practical, in order to transfer knowledge and application of the main tools and best practices dealing with creation and support to an effective digital presence. By completion of the course, students will ba able to understand, design and implement strategies and techniques for the development of digital marketing projects.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Ian Dodson | L'arte del Marketing Digitale Guida per creare strategie e campagne di successo | Apogeo | 2016 | ||
| A. Mandelli, A. Arbore | Marketing digitale | Egea | 2015 |
Examination Methods
The exam will be passed after an oral colloquium.
Type D and Type F activities
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.
Linguistic training CLA
Graduation
List of theses and work experience proposals
| theses proposals | Research area |
|---|---|
| Comunicazione per la sostenibilità | Various topics |
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
