Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04
6
B
SECS-P/01
9
B
SECS-P/08
9
B
SECS-S/03
6
B
SECS-P/12
Stage
6
F
-

2° Year   activated in the A.Y. 2020/2021

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
C
SECS-P/08
6
B
SECS-P/08
9
B
SECS-P/07
9
C
SPS/07
Final exam
15
E
-
activated in the A.Y. 2020/2021
ModulesCreditsTAFSSD
9
B
SECS-P/08
9
C
SECS-P/08
6
B
SECS-P/08
9
B
SECS-P/07
9
C
SPS/07
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Knowing and using digital marketing tools: google ads - 2019  (2019/2020)

Teaching code

4S009162

Teacher

Federico Brunetti

Coordinator

Federico Brunetti

Credits

1

Language

Italian

Scientific Disciplinary Sector (SSD)

NN - -

Period

secondo semestre magistrali dal Feb 24, 2020 al May 29, 2020.

Lessons timetable Seminars 0

Learning outcomes

Il progetto formativo si articola su una serie di 5 incontri per familiarizzare con Google Ads, comprenderne le potenzialità in ambito di promozione digitale di brand, aziende e servizi e approfondire la conoscenza operativa dello strumento tramite esercitazioni pratiche.
Al termine del percorso i partecipanti saranno nelle condizioni di sostenere le prove che Google effettua per rilasciare le certificazioni ufficiali nei vari ambiti di applicazione di Google Ads.

Examination Methods

Impegno orario richiesto (comprensivo di frequenza in aula, studio individuale, prova finale): 25 ore.


Modalità della prova finale
L’accertamento avverrà tramite supervisione diretta e la discussione finale dei materiali elaborati durante il progetto.

Cfu: 1

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE