Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04
6
B
SECS-P/01
9
B
SECS-P/08
9
B
SECS-S/03
6
B
SECS-P/12
Stage
6
F
-

2° Year   activated in the A.Y. 2020/2021

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
C
SECS-P/08
6
B
SECS-P/08
9
B
SECS-P/07
9
C
SPS/07
Final exam
15
E
-
activated in the A.Y. 2020/2021
ModulesCreditsTAFSSD
9
B
SECS-P/08
9
C
SECS-P/08
6
B
SECS-P/08
9
B
SECS-P/07
9
C
SPS/07
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Behavioral economics  (2019/2020)

Teaching code

4S02512

Teacher

Luca Zarri

Coordinator

Luca Zarri

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/01 - ECONOMICS

Period

secondo semestre magistrali dal Feb 24, 2020 al May 29, 2020.

Lessons timetable MoodleMoodle Seminars 0

Learning outcomes

The major goal of this course is to provide students with a better and more rigorous understanding of a number of economic and social phenomena that characterize contemporary advanced economic systems. Several important issues (including consumers' and investors' bounded rationality as well as the so called "happiness paradoxes") can be fruitfully analyzed through the lens of the major theoretical constructs and empirical findings (including experimental evidence) obtained in the last years within the framework of behavioural economics. These topics will be addressed through lectures as well as various forms of interactive teaching managed through the E-learning platform.

Program

1. Introduction. What is 'behavioural economics'? Origins and methodology of behavioural economics. The two 'souls' of behavioural economics: bounded rationality and non-selfish rationality. Behavioural economics and experimental economics (lab experiments, field experiments and lab-in-the-field experiments).
2. Part One. From full rationality to bounded rationality. Decision making under certainty: preferences and utility. The major cognitive and behavioural biases. Judgment and decision making under risk and uncertainty. Cognitive biases and economic behavior. Dual Process Theories: System 1 and System 2. Framing effects, loss aversion, endowment effect, intertemporal choices and present-biased preferences. Opportunity costs, anchoring effects, money illusion and sunk cost fallacy. Default effects: evidence from organ donations. The relationship between rationality and emotions in economic decision making: neuroeconomic evidence. Law of small numbers, gambler's fallacy and hot hand fallacy. Policy implications, 'asymmetric paternalism' and 'nudge' agenda.
3. Part Two. From selfish rationality to non-selfish rationality. Standard game theory and behavioural game theory. Experimental evidence on 'social preferences'. Social norms and 'pluralistic ignorance'. Subjective well-being paradoxes within advanced economies.

Reference book:

"Economia Comportamentale. Guida alla Teoria della Scelta", E. Angner, Hoepli, 2017 (Chapters: 1, 2, 3, 5, 7, 10, 11, 12 and 13).

Further teaching materials will be provided online (e.g. papers from the website lavoce.info), through the E-learning service, within the specific webpage prepared for this course.

Reference texts
Author Title Publishing house Year ISBN Notes
Erik Angner Economia Comportamentale. Guida alla Teoria della Scelta (Edizione 1) Hoepli 2017 9788820378196

Examination Methods

60-minute written exam, aimed at testing students' understanding of a number of economic and social phenomena that characterize contemporary advanced economic systems and that can be fruitfully addressed through the lens of the major theoretical constructs and empirical findings (including experimental evidence) obtained in the last years within the framework of behavioural economics. The exam will be based on a) multiple choice questions; b) an open question and c) an exercise based on behavioral game theory topics.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE