Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
primo semestre magistrali | Sep 30, 2019 | Dec 20, 2019 |
secondo semestre magistrali | Feb 24, 2020 | May 29, 2020 |
Session | From | To |
---|---|---|
Sessione invernale magistrali | Jan 7, 2020 | Feb 21, 2020 |
Sessione estiva magistrali | Jun 3, 2020 | Jul 10, 2020 |
Autumn Session exams | Aug 24, 2020 | Sep 11, 2020 |
Session | From | To |
---|---|---|
Autumn Session | Dec 2, 2019 | Dec 4, 2019 |
Winter Session | Apr 7, 2020 | Apr 9, 2020 |
Summer session | Sep 7, 2020 | Sep 9, 2020 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2020/2021
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Strategic Marketing (2019/2020)
Teaching code
4S008088
Academic staff
Coordinatore
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre magistrali dal Sep 30, 2019 al Dec 20, 2019.
Learning outcomes
The aim is to enable student to have the specific marketing competencies at both strategic and operational level. The student will be able to draw up a marketing plan managing the main strategic and operational marketing tools. Several case studies at a national and international level will be analysed. Within the course, a team project will be realized to develop a marketing plan. Such project work will enable students with relational and communication skills, improving their interaction with other students in order to face and manage together complex case studies.
Program
The marketing concept
• The marketing orientation concept
• The impact of globalization
• The new digital technologies and the impact on firms and consumers
• The marketing plan
• Analytical marketing
-Market attractiveness analysis
-Company competitiveness analysis
-Customers’ needs analysis
-The customer purchase behaviour
- Measuring customers’ response
• Formulation of a marketing strategy
- Marketing objectives
- Marketing targeting and positioning
• Implementing of operational marketing
- New product decisions
- Brand management
- Distribution channel decisions
- Pricing decisions
- Communication decisions
-Web marketing and social media marketing
• Measuring marketing performance
At the end of the course, a Problem Solving Competition will be organized in which the students will have the opportunity to solve a business problem in management and marketing terms. This activity, completely voluntary, will allow the student to put into practice the theoretical concepts analyzed in the classroom, as well as to develop different soft skills such as team working, time management and public speaking.
Given that this initiative is jointly organized with the teaching of Strategic Service Management, students could create groups (minimum 3 maximum 5 participants) that will include students of both courses (Strategic Service Management and Strategic marketing).
Author | Title | Publishing house | Year | ISBN | Notes |
---|---|---|---|---|---|
Jean-Jacques Lambin | Market-driven management. Marketing strategico e operativo (Edizione 7) | McGraw-Hill Education | 2016 | Curatore: Emanuela Tesser, Marco Galvagno TRANNE i capitoli: 5-7-9-14-16. | |
Lovelock Christopher e Wirtz Jochen | Marketing dei servizi. Risorse umane, tecnologie, strategie | Pearson | 2007 | Limitatamente ai capitoli: 8-10-11 |
Examination Methods
The exam will be written and wil be the same for both participants that for non class participants. The exam will have open answer questions that will cover all the materials presented in class but also in the suggested book.
Type D and Type F activities
years | Modules | TAF | Teacher | |
---|---|---|---|---|
1° | Parlare in pubblico e economic writing | D |
Martina Menon
(Coordinatore)
|
|
1° | Simulation and Implementation of Economic Policies | D |
Federico Perali
(Coordinatore)
|
|
1° 2° | Enactus Verona 2020 | D |
Paola Signori
(Coordinatore)
|
|
1° 2° | Samsung Innovation Camp | D |
Marco Minozzo
(Coordinatore)
|
years | Modules | TAF | Teacher | |
---|---|---|---|---|
1° | Parlare in pubblico e economic writing | D |
Martina Menon
(Coordinatore)
|
|
1° | Simulation and Implementation of Economic Policies | D |
Federico Perali
(Coordinatore)
|
|
1° 2° | Predictive analytics for business decisions - 2019/20 | D |
Claudio Zoli
(Coordinatore)
|
|
1° 2° | Professional communication for economics - 2019/20 | D |
Claudio Zoli
(Coordinatore)
|
|
1° 2° | Regulation, procurement and competition - 2019/20 | D |
Claudio Zoli
(Coordinatore)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.
Linguistic training CLA
Graduation
List of theses and work experience proposals
theses proposals | Research area |
---|---|
Relationship Digital Marketing | Various topics |
Social Media Marketing | Various topics |