Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:
Modules Credits TAF SSD
Between the years: 1°- 2°
12
D
-
Between the years: 1°- 2°
Further linguistic skills
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Social media technologies  (2019/2020)

Teaching code

4S006133

Teacher

Paolo Tacchella

Coordinator

Paolo Tacchella

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

INF/01 - INFORMATICS

Period

I semestre (Lingue e letterature straniere) dal Sep 30, 2019 al Jan 11, 2020.

Lessons timetable MoodleMoodle Seminars 0

Learning outcomes

The course aims to provide students with knowledge about technologies, methods and tools of the Web. At the end of the course the student will be able to apply the acquired knowledge to develop effective solutions for tourism businesses and tour-ism organizations supporting tourism promotion.

Program

Computer and network architecture

Web languages: HTML, CSS, ...
CMS

Web marketing
usability, accessibility, GDPR
Social media: Facebook, YouTube, Twitter, LinkedIn, ...

Reference texts
Author Title Publishing house Year ISBN Notes
Steve Krug Don't Make Me Think New Rider 2006 978-0-321-96551-6 II edizione
Steve Krug Don't make me think. Un approccio di buon senso all'usabilità web e mobile. Tecniche Nuove 2016 978-88-481-2977-0 Particolare attenzione al capitolo 10. Mobile: non è più solo una città in Alabama III - Edizione. 3 nuovi capitoli.
Miriam Bertoli Web marketing per le PMI - Fare business con SEO, email marketing, Gogle, Facebook & co. Hoepli 2012 978-88-203-8471-7

Examination Methods

Written test: closed questions and/or open questions and/or semi-structured questions, maximum 24/30.

Oral test (possible): creation of a web site to promote turism and/or business and management of two connected social media + questions about web site and lesson topics, maximum 6/30.

Final mark: written test evaluation + oral test evaluation.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE