Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:
Modules Credits TAF SSD
Between the years: 1°- 2°
12
D
-
Between the years: 1°- 2°
Further linguistic skills
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Marketing and digital communication for tourism  (2019/2020)

Teaching code

4S006135

Academic staff

Ilenia Confente, Rossella Baratta

Coordinator

Ilenia Confente

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

II semestre (Lingue e letterature straniere) dal Feb 17, 2020 al May 30, 2020.

Lessons timetable MoodleMoodle Seminars 0

Learning outcomes

The aim is to enable student to identify and manage the main destination marketing tools. Several case studies at a national and international level will be analysed. Within the course, a team project will be realized to develop a destination marketing plan.

Program

Introduction to destination marketing

- Destination as a system
- Destination management
- Tourism and sustainable development
- Place marketing: stakeholders, goals and funtions
- - Destination marketing plan

Marketing Analysis
- Demand and Supply analysis
- Quantitative and qualitative methodologies for demand analysis

Strategic Marketing

- Strategic planning
- Segmentation and Target Market
- Market positioning and differentiation

Marketing Mix
- Marketing mix tools for tourist destination
- Communication mix and communication plan for destinations
- Market research for tourism research
- Destination branding and destination image
- Digital and social media Marketing


- Performance metrics
- Case studies
- Team works

Reference texts
Author Title Publishing house Year ISBN Notes
Pike S. Destination Marketing Routledge 2008 Capitoli: 9, 10, 15, 19
Martini U. (a cura di) Management e marketing delle destinazioni turistiche territoriali. Metodi, approcci e strumenti McGrawHill 2017 Capitoli: 1, 2, 3, 4, 6, 7, 8, 10
Kerin R.A., Hartley S.W., Rudelius W. e Pellegrini L. Marketing (Edizione 3) McGraw-Hill 2014 9788838668319 Capitoli: 2, 3, 4, 9, 14, 15

Examination Methods

The exam will be written and it is the same for both attending and not attending students. It will be constituted by open questions and several aspects will be evaluated: the knowldege about each topic related to destination marketing, the marketing style language and the capability to link theory to practice.
All the materials both books and slides are required for the exams for both attendants and not attendants.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE