Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

A.A. 2019/2020

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
I semestre (Lingue e letterature straniere) Sep 30, 2019 Jan 11, 2020
Annuale (Lingue e letterature straniere) Sep 30, 2019 May 30, 2020
II semestre (Lingue e letterature straniere) Feb 17, 2020 May 30, 2020
Exam sessions
Session From To
ESAMI LINGUE - sessione invernale Jan 13, 2020 Feb 15, 2020
ESAMI LINGUE - sessione estiva Jun 3, 2020 Jul 25, 2020
ESAMI LINGUE - sessione autunnale Aug 24, 2020 Sep 19, 2020
Degree sessions
Session From To
LAUREE LINGUE - sessione autunnale (a.a. 2018/19) Nov 4, 2019 Nov 9, 2019
LAUREE LINGUE - sessione straordinaria (a.a. 2018/19) Mar 30, 2020 Apr 4, 2020
LAUREE LINGUE - sessione estiva (a.a. 2019/20) Jul 6, 2020 Jul 11, 2020
LAUREE LINGUE - sessione autunnale (a.a. 2019/20) Nov 2, 2020 Nov 7, 2020
LAUREE LINGUE - sessione straordinaria (a.a. 2019/20) Apr 7, 2021 Apr 13, 2021
Holidays
Period From To
Festa Ognissanti (Lingue) Nov 1, 2019 Nov 1, 2019
Sospensione delle lezioni Nov 2, 2019 Nov 2, 2019
Vacanze di Natale (Lingue) Dec 23, 2019 Jan 6, 2020
Vacanze di Pasqua (Lingue) Apr 10, 2020 Apr 14, 2020
Festa della Liberazione (Lingue) Apr 25, 2020 Apr 25, 2020
Festa del Lavoro (Lingue) May 1, 2020 May 1, 2020
Sospensione delle lezioni May 2, 2020 May 2, 2020
Festa del Santo Patrono (Lingue) May 21, 2020 May 21, 2020
Sospensione delle lezioni May 22, 2020 May 23, 2020
Festa della Repubblica (Lingue) Jun 2, 2020 Jun 2, 2020
Vacanze estive (Lingue) Aug 10, 2020 Aug 15, 2020

Exam calendar

Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

A B C D F H M N O P R S T U V Z

Aloe Stefano

stefano.aloe@univr.it +39 045802 8409

Baratta Rossella

rossella.baratta@univr.it

Bellini Marta

marta.bellini@univr.it 0455116176

Bertollo Sabrina

sabrina.bertollo@univr.it +39 045802 8753

Bisetto Barbara

barbara.bisetto@univr.it +39 045802 8597

Cagliero Roberto

roberto.cagliero@univr.it +39 045802 8694

Cantarini Sibilla

sibilla.cantarini@univr.it +39 045802 8199

Carol Lidia

lidia.carolgerones@univr.it

Cassia Fabio

fabio.cassia@univr.it 0458028689

Confente Ilenia

ilenia.confente@univr.it 045 802 8174

Corsi Corrado

corrado.corsi@univr.it 045 802 8452 (VR) 0444/393937 (VI)

D'Attoma Sara

sara.dattoma@univr.it

De Beni Matteo

matteo.debeni@univr.it +39 045 802 8540

Ferrari Maria Luisa

marialuisa.ferrari@univr.it 045 802 8532

Fossaluzza Giorgio

giorgio.fossaluzza@univr.it +39 045 802 8795

Franceschi Valeria

valeria.franceschi@univr.it +39 045802 8729

Humbley Jean Louis

jeanlouis.humbley@univr.it +39 045 802 8105

Mannoni Michele

michele.mannoni@univr.it +39 045802 8597

Martinelli Caterina

caterina.martinelli@univr.it + 39 045 802 8661

Moggi Sara

sara.moggi@univr.it 045 802 8290

Niu Chunye

chunye.niu@univr.it

Ortino Matteo

matteo.ortino@univr.it +39 045 8028830

Pizzamiglio Maurizio

maurizio.pizzamiglio@univr.it

Resi Rossella

rossella.resi@univr.it

Rodriguez Abella Rosa Maria

rosa.rodriguez@univr.it +39 045802 8571

Rospocher Marco

marco.rospocher@univr.it +39 045802 8326

Sartor Elisa

elisa.sartor@univr.it +39 045802 8598

Tallarico Giovanni Luca

giovanni.tallarico@univr.it +39 045 802 8663

Ugolini Marta Maria

marta.ugolini@univr.it + 39 045 802 8126

Vernizzi Silvia

silvia.vernizzi@univr.it 045 802 8168 (VR) 0444 393937 (VI)

Zanfei Anna

anna.zanfei@univr.it +39 045802 8347

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

CURRICULUM TIPO:
Modules Credits TAF SSD
Between the years: 1°- 2°
Between the years: 1°- 2°
Further language skills
6
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S006136

Coordinatore

Alessandro Bigi

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Language

Italian

Period

I semestre (Lingue e letterature straniere) dal Sep 30, 2019 al Jan 11, 2020.

Learning outcomes

The course has the aim to give the students useful tools and competencies to un-derstand, define and manage digital marketing processes for goods and services both in B2B and B2C activities.

Using interactive lectures, business cases, testimonials, and class exercise an active approach, students will identify the leading theories to apply in the definition of a marketing plan, studying both theoretical and practical aspects of marketing and facing the digital and classical challenges of today's world.

In addition to the theoretical aspects, the course will teach a methodological ap-proach to digital, strategic and operational marketing, identifying the information needed to start a correct decisional process and the steps to reach the marketing targets identified.

Program

Syllabus

- Definitions of Marketing and the role of customer
- Digital marketing, a definition
- Marketing process and marketing plan
- The marketing plan, from its definition to its implementation
- The role of digital marketing in the different steps of a marketing plan
- Value as a measure of company performance
- Marketing and digital marketing of goods and services; principal aspects and differences
- Market analysis and the strategic alternatives
--- Demand Analysis
--- Supply Analysis
--- Consumer analysis
--- Market dynamics
- Supply and its segmentation. The big Italian lifestyle map study
--- Company and Brand identity and digital image
--- The vision, the mission, the values
--- Critical Success Factors
--- Market approach: product oriented or customer oriented
- Communication: the user and the value
- User-generated content and digital communication

Bibliografia

Reference texts
Author Title Publishing house Year ISBN Notes
Patrizia Menchiari Cardiomarketing (Edizione 1) Flaccovio Dario 2018 Libro a supporto dell'insegnamento. Non oggetto d'esame
Jean-Jacques Lambin Market-driven management. Marketing strategico e operativo (Edizione 7) McGraw-Hill Education 2016
Philip Kotler Marketing 4.0 Hoepli 2017 Libro a supporto dell'insegnamento. Non oggetto d'esame
Luigi Pirandello Uno, nessuno e centomila Giunti 2007 9788844034054 Libro a supporto dell'insegnamento. Non oggetto d'esame

Examination Methods

The exam is divided into a written test and an oral one for those who got a +18 mark in the written test.

The material for attendees has been illustrated during the course and consists as well the chapters to study.
Other students have to study the entire book "Marketing. Il management orientato al mercato. Mattiacci, Pastore"

Type D and Type F activities

Modules not yet included

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Stage e tirocini

Nel piano didattico della laurea magistrale in Lingue per la comunicazione turistica e commerciale (LM38) è previsto un periodo di stage/project work (CFU 9).
 
Le attività di stage sono finalizzate a far acquisire allo studente una conoscenza diretta in settori di particolare utilità per l’inserimento nel mondo del lavoro e per l’acquisizione di abilità specifiche d’interesse professionale. Tali attività possono essere svolte in aziende nazionali ed estere che operano nel settore del turismo e che presentano sbocchi di mercato internazionali, accreditate presso l’Ateneo Veronese, nonché presso Enti della Pubblica Amministrazione, Laboratori e Centri di Servizi pubblici (sono da intendersi in questo novero anche i Centri di Servizio ed i Laboratori che fanno capo all’Ateneo). Tali attività possono svolgersi anche nel contesto di project work organizzati sotto la diretta responsabilità di un docente o di un esperto del settore incaricato dal Collegio Didattico.
I crediti maturati in seguito ad attività di stage saranno attribuiti secondo quanto disposto nel dettaglio dal “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” vigente.
Tutte le informazioni in merito agli stage sono reperibili al link https://www.univr.it/it/i-nostri-servizi/stage-e-tirocini.

Gestione carriere


Student Guide

Attachments

Title Info File
Doc_Univr_pdf Vademecum normativo area Lingue e letterature straniere 1006 KB, 24/09/21 

Linguistic training CLA


Language skills


Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.