Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| I semestre (Lingue e letterature straniere) | Sep 30, 2019 | Jan 11, 2020 |
| Annuale (Lingue e letterature straniere) | Sep 30, 2019 | May 30, 2020 |
| II semestre (Lingue e letterature straniere) | Feb 17, 2020 | May 30, 2020 |
| Session | From | To |
|---|---|---|
| ESAMI LINGUE - sessione invernale | Jan 13, 2020 | Feb 15, 2020 |
| ESAMI LINGUE - sessione estiva | Jun 3, 2020 | Jul 25, 2020 |
| ESAMI LINGUE - sessione autunnale | Aug 24, 2020 | Sep 19, 2020 |
| Session | From | To |
|---|---|---|
| LAUREE LINGUE - sessione autunnale (a.a. 2018/19) | Nov 4, 2019 | Nov 9, 2019 |
| LAUREE LINGUE - sessione straordinaria (a.a. 2018/19) | Mar 30, 2020 | Apr 4, 2020 |
| LAUREE LINGUE - sessione estiva (a.a. 2019/20) | Jul 6, 2020 | Jul 11, 2020 |
| LAUREE LINGUE - sessione autunnale (a.a. 2019/20) | Nov 2, 2020 | Nov 7, 2020 |
| LAUREE LINGUE - sessione straordinaria (a.a. 2019/20) | Apr 7, 2021 | Apr 13, 2021 |
| Period | From | To |
|---|---|---|
| Festa Ognissanti (Lingue) | Nov 1, 2019 | Nov 1, 2019 |
| Sospensione delle lezioni | Nov 2, 2019 | Nov 2, 2019 |
| Vacanze di Natale (Lingue) | Dec 23, 2019 | Jan 6, 2020 |
| Vacanze di Pasqua (Lingue) | Apr 10, 2020 | Apr 14, 2020 |
| Festa della Liberazione (Lingue) | Apr 25, 2020 | Apr 25, 2020 |
| Festa del Lavoro (Lingue) | May 1, 2020 | May 1, 2020 |
| Sospensione delle lezioni | May 2, 2020 | May 2, 2020 |
| Festa del Santo Patrono (Lingue) | May 21, 2020 | May 21, 2020 |
| Sospensione delle lezioni | May 22, 2020 | May 23, 2020 |
| Festa della Repubblica (Lingue) | Jun 2, 2020 | Jun 2, 2020 |
| Vacanze estive (Lingue) | Aug 10, 2020 | Aug 15, 2020 |
Exam calendar
Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
1° Year
| Modules | Credits | TAF | SSD |
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2° Year
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Digital and interactive marketing for goods and services (2019/2020)
Teaching code
4S006136
Teacher
Coordinatore
Credits
9
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Language
Italian
Period
I semestre (Lingue e letterature straniere) dal Sep 30, 2019 al Jan 11, 2020.
Learning outcomes
The course has the aim to give the students useful tools and competencies to un-derstand, define and manage digital marketing processes for goods and services both in B2B and B2C activities.
Using interactive lectures, business cases, testimonials, and class exercise an active approach, students will identify the leading theories to apply in the definition of a marketing plan, studying both theoretical and practical aspects of marketing and facing the digital and classical challenges of today's world.
In addition to the theoretical aspects, the course will teach a methodological ap-proach to digital, strategic and operational marketing, identifying the information needed to start a correct decisional process and the steps to reach the marketing targets identified.
Program
Syllabus
- Definitions of Marketing and the role of customer
- Digital marketing, a definition
- Marketing process and marketing plan
- The marketing plan, from its definition to its implementation
- The role of digital marketing in the different steps of a marketing plan
- Value as a measure of company performance
- Marketing and digital marketing of goods and services; principal aspects and differences
- Market analysis and the strategic alternatives
--- Demand Analysis
--- Supply Analysis
--- Consumer analysis
--- Market dynamics
- Supply and its segmentation. The big Italian lifestyle map study
--- Company and Brand identity and digital image
--- The vision, the mission, the values
--- Critical Success Factors
--- Market approach: product oriented or customer oriented
- Communication: the user and the value
- User-generated content and digital communication
Bibliografia
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Patrizia Menchiari | Cardiomarketing (Edizione 1) | Flaccovio Dario | 2018 | Libro a supporto dell'insegnamento. Non oggetto d'esame | |
| Jean-Jacques Lambin | Market-driven management. Marketing strategico e operativo (Edizione 7) | McGraw-Hill Education | 2016 | ||
| Philip Kotler | Marketing 4.0 | Hoepli | 2017 | Libro a supporto dell'insegnamento. Non oggetto d'esame | |
| Luigi Pirandello | Uno, nessuno e centomila | Giunti | 2007 | 9788844034054 | Libro a supporto dell'insegnamento. Non oggetto d'esame |
Examination Methods
The exam is divided into a written test and an oral one for those who got a +18 mark in the written test.
The material for attendees has been illustrated during the course and consists as well the chapters to study.
Other students have to study the entire book "Marketing. Il management orientato al mercato. Mattiacci, Pastore"
Type D and Type F activities
Modules not yet included
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Stage e tirocini
Nel piano didattico della laurea magistrale in Lingue per la comunicazione turistica e commerciale (LM38) è previsto un periodo di stage/project work (CFU 9).Le attività di stage sono finalizzate a far acquisire allo studente una conoscenza diretta in settori di particolare utilità per l’inserimento nel mondo del lavoro e per l’acquisizione di abilità specifiche d’interesse professionale. Tali attività possono essere svolte in aziende nazionali ed estere che operano nel settore del turismo e che presentano sbocchi di mercato internazionali, accreditate presso l’Ateneo Veronese, nonché presso Enti della Pubblica Amministrazione, Laboratori e Centri di Servizi pubblici (sono da intendersi in questo novero anche i Centri di Servizio ed i Laboratori che fanno capo all’Ateneo). Tali attività possono svolgersi anche nel contesto di project work organizzati sotto la diretta responsabilità di un docente o di un esperto del settore incaricato dal Collegio Didattico.
I crediti maturati in seguito ad attività di stage saranno attribuiti secondo quanto disposto nel dettaglio dal “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” vigente.
Tutte le informazioni in merito agli stage sono reperibili al link https://www.univr.it/it/i-nostri-servizi/stage-e-tirocini.
Graduation
Attachments
| Title | Info File |
|---|---|
Adempimenti amministrativi domanda di laurea sessione straordinaria MARZO 2022 (a.a. 2020-21)
|
413 KB, 22/09/21 |
Tabella scadenze sessione straordinaria di laurea MARZO 2022
|
2363 KB, 23/11/21 |
Gestione carriere
Student Guide
Attachments
| Title | Info File |
|---|---|
|
Vademecum normativo area Lingue e letterature straniere
|
1006 KB, 24/09/21 |
Linguistic training CLA
Language skills
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.