Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre lauree triennali | Sep 17, 2018 | Jan 11, 2019 |
| secondo semestre lauree triennali | Feb 18, 2019 | May 31, 2019 |
| Session | From | To |
|---|---|---|
| prove intermedie - sessione autunnale | Nov 5, 2018 | Nov 9, 2018 |
| sessione invernale lauree triennali | Jan 14, 2019 | Feb 15, 2019 |
| prove intermedie - sessione primaverile | Apr 15, 2019 | Apr 18, 2019 |
| sessione estiva lauree triennali | Jun 3, 2019 | Jul 5, 2019 |
| Sessione autunnale | Aug 26, 2019 | Sep 13, 2019 |
| Session | From | To |
|---|---|---|
| Sessione autunnale (validità a.a. 2017/18) | Dec 6, 2018 | Dec 7, 2018 |
| Sessione invernale (validità a.a. 2017/18) | Apr 3, 2019 | Apr 5, 2019 |
| Sessione estiva (validità a.a. 2018/19) | Sep 10, 2019 | Sep 11, 2019 |
| Period | From | To |
|---|---|---|
| Festa di Ognissanti | Nov 1, 2018 | Nov 1, 2018 |
| Festa dell’Immacolata | Dec 8, 2018 | Dec 8, 2018 |
| Vacanze di Natale | Dec 22, 2018 | Jan 6, 2019 |
| Vacanze di Pasqua | Apr 19, 2019 | Apr 23, 2019 |
| Festa della liberazione | Apr 25, 2019 | Apr 25, 2019 |
| Festa del lavoro | May 1, 2019 | May 1, 2019 |
| Festa del Santo Patrono - S. Zeno | May 21, 2019 | May 21, 2019 |
| Attività sospese (vacanze estive) | Aug 5, 2019 | Aug 23, 2019 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
Borello Giuliana
giuliana.borello@univr.it
045 802 8493
roberto.fini@univr.it
vania.licio@univr.it
Rossi Francesca
francesca.rossi_02@univr.it
045 802 8098
francesca.rossignoli@univr.it
0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2019/2020
| Modules | Credits | TAF | SSD |
|---|
3° Year activated in the A.Y. 2020/2021
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Marketing (2020/2021)
Teaching code
4S00389
Teacher
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre (lauree) dal Sep 28, 2020 al Dec 23, 2020.
Location
VICENZA
Learning outcomes
This Marketing course will cover marketing under analytic-strategic-operational perspectives to understand the implementation of marketing processes. The student will learn why and how 'Marketing' is the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. This course seeks to teach students marketing concepts, often by having them actually “do marketing”—by putting them in the shoes of a marketing manager facing actual marketing decisions. At the end of this course, students will be able to apply marketing concepts to solve real problems, and to create a marketing plan for a virtual or a real case. This application will enable students to conduct an environmental scanning, analyze markets and consumer behaviours, take strategic and operational decisions and measure their results.
Program
The 2020/21 Marketing course (in Vicenza) will cover the following topics:
- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Scanning the Marketing Environment
- Building an effective marketing plan
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Managing Successful Products and Brands
- Setting the Final Price
- Managing Marketing Channels and Supply Chain
- Personal selling and Sales Management
- Advertising, Sales promotion and public relations
- Digital marketing: e-commerce and social media
- Implementing Interactive and Multichannel Marketing
Practice Marketing: business game online.
Case studies.
Frontal lessons will be given in Italian with the support of some video cases in English.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Kerin R.A., Hartley S.W., Pellegrini L., Massara F. e Corsaro D. | Marketing (Edizione 4) | McGraw-Hill | 2020 | 9788838668319 | Capitoli da preparare: 1-2-3-4-6-10-12-15-16-17-20-21-22-23. In alternativa al testo indicato è disponibile un libro customizzato per il corso di Marketing di Vicenza, contenente solo i capitoli selezionati (Signori P, Marketing Vicenza, McGrawhill, 2020). |
| Signori P. | Marketing | McGraw-Hill Education Create | 2020 | 9781307611113 | Questo libro di testo è collegato a numerose risorse digitali su piattaforma CONNECT (con codice in retro di copertina). Esiste anche una versione ebook ISBN 9781307611632. |
Examination Methods
Teaching method and evaluation details will be updated as soon as context regulations will be clarified for the next academic year.
Type D and Type F activities
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Graduation
Student mentoring
Linguistic training CLA
Gestione carriere
Internships
The curriculum of the three-year degree courses (CdL) and master's degree courses (CdLM) in the economics area includes an internship as a compulsory training activity. Indeed, the internship is considered an appropriate tool for acquiring professional skills and abilities and for facilitating the choice of a future professional outlet that aligns with one's expectations, aptitudes, and aspirations. The student can acquire further competencies and interpersonal skills through practical experience in a work environment.
