Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre (lauree magistrali) | Oct 5, 2020 | Dec 23, 2020 |
| secondo semestre (lauree magistrali) | Mar 1, 2021 | Jun 1, 2021 |
| Session | From | To |
|---|---|---|
| sessione invernale | Jan 11, 2021 | Feb 12, 2021 |
| sessione estiva | Jun 7, 2021 | Jul 23, 2021 |
| sessione autunnale | Aug 23, 2021 | Sep 17, 2021 |
| Session | From | To |
|---|---|---|
| sessione autunnale (validità a.a. 2019/20) | Dec 9, 2020 | Dec 11, 2020 |
| sessione invernale (validità a.a. 2019/20) | Apr 7, 2021 | Apr 9, 2021 |
| sessione estiva (validità a.a. 2020/21) | Sep 6, 2021 | Sep 8, 2021 |
| Period | From | To |
|---|---|---|
| Vacanze di Natale | Dec 24, 2020 | Jan 6, 2021 |
| Vacanze di Pasqua | Apr 3, 2021 | Apr 6, 2021 |
| Vacanze estive | Aug 9, 2021 | Aug 15, 2021 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
Vannucci Virginia
virginia.vannucci@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
1° Year
| Modules | Credits | TAF | SSD |
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2° Year
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Business Statistics (2020/2021)
Teaching code
4S00522
Teacher
Coordinatore
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-S/03 - ECONOMIC STATISTICS
Period
primo semestre (lauree magistrali) dal Oct 5, 2020 al Dec 23, 2020.
Learning outcomes
During the course, the main sources of official data will be studied and the main sampling techniques analyzed. The linear regression model will be introduced as one of the main statistical tools to examine survey data and for sales forecasting. Students will be provided with the cutting-edge statistical theory of sampling and linear regression model. These tools will then be applied to carry out market researches.
Program
1. Market research:
- Definitions, purposes and limits.
- Case studies related to market research
- Statistical methods for market research
- The main steps of a market survey.
2. Data sources for market surveys
- Primary and secondary data sources.
- Secondary data sources: internal and external
- Official statistical data.
- Main databases for marketing research(Infocamere, Cerved, AIDA, ecc.)
- Agency data (GfK-Eurisko, ACNielsen Italia)
- Panel surveys
3. Random and non-random sampling designs
- Review of estimation theory
- Definition of sampling design
- Random sampling designs
- Non-random sampling designs
- Sampling and non-sampling errors
4. Questionnaire construction and interviewing techniques.
- Self-administered questionnaires
- Assisted interview
- Computer-assisted personal interview
- Web interview
5. The regression model for marketing and sales forecasting
- Simple regression model: definition and hypotheses
- Parameter estimation and tests
- Residual analysis
- Goodness of fitting
- Estimation of trend using polynomial functions
- Polynomial degree choice
- Sales forecasting using the regression model
The interaction with students will be encouraged by discussing real business cases. Face-to-face classes are possible following the general rules given by the University. During Covid-19 emergency, classes will be made available on streaming and recorded.
Suggested books
- Bassi F. (2009, I Ristampa), Analisi di mercato: Strumenti statistici per le decisioni di marketing (Edizione I), Carocci editore.
- Bracalente B. , M. Cossignani, A. Mulas (2009), Statistica Aziendale, McGraw-Hill.
- Biggeri Luigi , Matilde Bini , Alessandra Coli , Laura Grassini , M. Maltagliati (2017), Statistica per le decisioni aziendali. Ediz. mylab. Con eText, edito da Pearson Education Italia.
| Author | Title | Publishing house | Year | ISBN | Notes |
|---|---|---|---|---|---|
| Francesca Bassi | Analisi di mercato: Strumenti statistici per le decisioni di marketing (Edizione 2) | Carocci editore | 2009 | 978-88-430-4427-6 |
Examination Methods
Both the student's preparation will be evaluated as well as its ability to interpret and evaluate the results of the analyses based on the topics taught during the course.
The structure of the written test is as follows:
- one open question (up to 10 points, out of 30),
- two numerical exercises (up to 20 points, out of 30). Data will be provided for the solution of real case-studies using the basic tools learned during classes.
Exams will be in face-to-face mode. However, the remote mode is possible for all students upon request during the academic year 2020-21.
Bibliography
Type D and Type F activities
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Future matters | D |
Alessandro Bucciol
(Coordinatore)
|
| 1° 2° | Future matters | D |
Alessandro Bucciol
(Coordinatore)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | The fashion lab (1 ECTS) | D |
Maria Caterina Baruffi
(Coordinatore)
|
| 1° 2° | The fashion lab (2 ECTS) | D |
Maria Caterina Baruffi
(Coordinatore)
|
| 1° 2° | The fashion lab (3 ECTS) | D |
Maria Caterina Baruffi
(Coordinatore)
|
| years | Modules | TAF | Teacher | |
|---|---|---|---|---|
| 1° | Wake up Italia - 2020/2021 | D |
Sergio Noto
(Coordinatore)
|
|
| 1° 2° | Design and Evaluation of Economic and Social Policies | D |
Federico Perali
(Coordinatore)
|
|
| 1° 2° | Public debate and scientific writing - 2020/2021 | D |
Martina Menon
(Coordinatore)
|
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 2° | Conoscere e usare i tool del marketing digitale: Google Ads 2021 - 2020/2021 | D |
Federico Brunetti
(Coordinatore)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.
Graduation
List of theses and work experience proposals
| theses proposals | Research area |
|---|---|
| Comunicazione per la sostenibilità | Various topics |
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le nuove sfide per le supply chain (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
