Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
primo semestre magistrali | Sep 30, 2019 | Dec 20, 2019 |
secondo semestre magistrali | Feb 24, 2020 | May 29, 2020 |
Session | From | To |
---|---|---|
Sessione invernale magistrali | Jan 7, 2020 | Feb 21, 2020 |
Sessione estiva magistrali | Jun 3, 2020 | Jul 10, 2020 |
Autumn Session exams | Aug 24, 2020 | Sep 11, 2020 |
Session | From | To |
---|---|---|
Autumn Session | Dec 2, 2019 | Dec 4, 2019 |
Winter Session | Apr 7, 2020 | Apr 9, 2020 |
Summer session | Sep 7, 2020 | Sep 9, 2020 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
![Virginia Vannucci, October 25, 2020](https://docs.univr.it/documenti//Persona/foto/foto612139.jpg)
Vannucci Virginia
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2020/2021
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Digital Business & Web Marketing (2020/2021)
Teaching code
4S006065
Academic staff
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre (lauree magistrali) dal Oct 5, 2020 al Dec 23, 2020.
Learning outcomes
The course aims first at introducing students to the impact of digitization on business processes and activities; second, it will particularly focus on marketing implications made possible by the Internet. More in detail, in Federico Brunetti’s module topics will considered more under a theoretical perspective, in order to deliver rationales, concepts and future directions in the digital contexts. Alberto Mariutto’s module, for its part, will be eminently practical, in order to transfer knowledge and application of the main tools and best practices dealing with creation and support to an effective digital presence. By completion of the course, students will ba able to understand, design and implement strategies and techniques for the development of digital marketing projects.
Program
contesto digitale: comprensione delle dinamiche di un brand digitale
Digital business models
Customer Journey e Digital Marketing
Omni-canalità e touchpoints digitali
Strutturazione di un progetto di Digital Marketing
Le fasi di creazione e sviluppo di una Digital Strategy
Costruzione di Buyer Personas & Customer Journey
Content Strategy e Search Engine Optimization (SEO)
Strumenti web
Email marketing e relativi tool
Creazione di un sito e blog con Wordpress e Photoshop
Web Analytics
Lettura dei dati con Analytics
Il Digital Marketing outbound (DEM, SEM and GDN…)
Social media
Ruolo, struttura e influenza dei Social Media
La strategia di social media marketing - un piano di social media marketing (teoria)
Pianificazione ed esecuzione di una tattica di social media marketing (pratica)
Content Marketing e Influencer Marketing nei Social media
Influencer Marketing: una testimonianza concreta
Social Media listening and monitoring
Analisi e ricerche sui social media
Gestione dei dati e metriche nei social media. KPI’s
Follow-up sui lavori di gruppo
Author | Title | Publishing house | Year | ISBN | Notes |
---|---|---|---|---|---|
Halligan, B., Shah, D. | Inbound marketing. Attirare e soddisfare i clienti online | Tecniche Nuove | 2015 | limitatamente ai capitoli 5-6-7-8-10-11-12 | |
Tuten T.L., Solomon, M.R | Social Media Marketing (Edizione 3) | Pearson | 2020 | limitatamente ai capitoli 1-2-3-4-5-10-11 |
Examination Methods
The exam will be written and wil be the same for both participants that for non class participants. The exam will have open answer questions that will cover all the materials presented in class but also in the suggested book. The exam will be take in place but the online exam will be allowed for those students who will request it.
Type D and Type F activities
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Enactus Verona 2020 | D |
Paola Signori
(Coordinator)
|
1° 2° | Parlare in pubblico e economic writing | D |
Martina Menon
(Coordinator)
|
1° 2° | Samsung Innovation Camp | D |
Marco Minozzo
(Coordinator)
|
1° 2° | Simulation and Implementation of Economic Policies | D |
Federico Perali
(Coordinator)
|
years | Modules | TAF | Teacher | |
---|---|---|---|---|
2° | Hub 34° - 2019/20 | D |
Federico Brunetti
(Coordinator)
|
|
1° 2° | Knowing and using digital marketing tools: google ads - 2019 | D |
Federico Brunetti
(Coordinator)
|
|
1° 2° | Predictive analytics for business decisions - 2019/20 | D |
Claudio Zoli
(Coordinator)
|
|
1° 2° | Professional communication for economics - 2019/20 | D |
Claudio Zoli
(Coordinator)
|
|
1° 2° | Parlare in pubblico e economic writing | D |
Martina Menon
(Coordinator)
|
|
1° 2° | Regulation, procurement and competition - 2019/20 | D |
Claudio Zoli
(Coordinator)
|
|
1° 2° | Simulation and Implementation of Economic Policies | D |
Federico Perali
(Coordinator)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Linguistic training CLA
Graduation
List of thesis proposals
theses proposals | Research area |
---|---|
Brand identity e corporate brand storytelling | Various topics |
Il futuro del corporate reporting (COVID19) | Various topics |
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
Sfide e opportunità del contesto digitale | Various topics |
Tesi di Laurea in Economia Comportamentale | Various topics |
Internships
Gestione carriere
Student login and resources
Modalità e sedi di frequenza
La frequenza non è obbligatoria.
Maggiori dettagli in merito all'obbligo di frequenza vengono riportati nel Regolamento del corso di studio disponibile alla voce Regolamenti nel menu Il Corso. Anche se il regolamento non prevede un obbligo specifico, verifica le indicazioni previste dal singolo docente per ciascun insegnamento o per eventuali laboratori e/o tirocinio.
È consentita l'iscrizione a tempo parziale. Per saperne di più consulta la pagina Possibilità di iscrizione Part time.
Le sedi di svolgimento delle lezioni e degli esami sono le seguenti