Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
primo semestre magistrali Sep 30, 2019 Dec 20, 2019
secondo semestre magistrali Feb 24, 2020 May 29, 2020
Exam sessions
Session From To
Sessione invernale magistrali Jan 7, 2020 Feb 21, 2020
Sessione estiva magistrali Jun 3, 2020 Jul 10, 2020
Autumn Session exams Aug 24, 2020 Sep 11, 2020
Degree sessions
Session From To
Autumn Session Dec 2, 2019 Dec 4, 2019
Winter Session Apr 7, 2020 Apr 9, 2020
Summer session Sep 7, 2020 Sep 9, 2020

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C F G M N P R S V Z

Baruffi Maria Caterina

mariacaterina.baruffi@univr.it

Beretta Zanoni Andrea

andrea.berettazanoni@univr.it 045 802 8691 (VR) 0444 393931 (VI)

Bertoli Paola

paola.bertoli@univr.it 045 8028 508

Bonfanti Angelo

angelo.bonfanti@univr.it 045 802 8292

Brunetti Federico

federico.brunetti@univr.it 045 802 8494

Bucciol Alessandro

alessandro.bucciol@univr.it 045 802 8278
LBO,  January 31, 2017

Bullini Orlandi Ludovico

ludovico.bulliniorlandi@univr.it 045 802 8095

Cantele Silvia

silvia.cantele@univr.it 045 802 8220 (VR) - 0444 393943 (VI)

Cassia Fabio

fabio.cassia@univr.it 0458028689

Chiaramonte Tomas

tomas.chiaramonte@univr.it

Chiarini Andrea

andrea.chiarini@univr.it 045 802 8223

Cicogna Veronica

veronica.cicogna@univr.it 045 802 8246

Cobelli Nicola

nicola.cobelli@univr.it 0458028295

Confente Ilenia

ilenia.confente@univr.it 045 802 8174

Florio Cristina

cristina.florio@univr.it 045 802 8296

Goldoni Giovanni

giovanni.goldoni@univr.it 045 802 8792

Melchiori Massimo

massimo.melchiori@univr.it

Menon Martina

martina.menon@univr.it 045 802 8420

Minozzo Marco

marco.minozzo@univr.it 045 802 8234

Mion Giorgio

giorgio.mion@univr.it 045.802 8172

Noto Sergio

elefante@univr.it 045 802 8008

Perali Federico

federico.perali@univr.it 045 802 8486

Pilati Andrea

andrea.pilati@univr.it 045 802 8444 (VR) - 0444 393938 (VI)

Rossignoli Cecilia

cecilia.rossignoli@univr.it 045 802 8173

Rossignoli Francesca

francesca.rossignoli@univr.it 0444 393941 (Ufficio Vicenza) 0458028261 (Ufficio Verona)

Scricciolo Catia

catia.scricciolo@univr.it 045 802 8341

Signori Paola

paola.signori@univr.it 0444 393942 (VI) 045 802 8492 (VR)

Stacchezzini Riccardo

riccardo.stacchezzini@univr.it 045 802 8186
Virginia Vannucci,  October 25, 2020

Vannucci Virginia

virginia.vannucci@univr.it

Vernizzi Silvia

silvia.vernizzi@univr.it 045 802 8168 (VR) 0444 393937 (VI)

Zardini Alessandro

alessandro.zardini@univr.it 045 802 8565

Zarri Luca

luca.zarri@univr.it 045 802 8101

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

ModulesCreditsTAFSSD
1 module to be chosen between
9
B
SECS-P/07
1 module to be chosen between
1 module to be chosen between
1 module to be chosen between
English B1 level
4
F
-
ModulesCreditsTAFSSD
1 module to be chosen between
1 module to be chosen between
1 module to be chosen between
Stage
5
F
-
Final exam
15
E
-

1° Year

ModulesCreditsTAFSSD
1 module to be chosen between
9
B
SECS-P/07
1 module to be chosen between
1 module to be chosen between
1 module to be chosen between
English B1 level
4
F
-

2° Year

ModulesCreditsTAFSSD
1 module to be chosen between
1 module to be chosen between
1 module to be chosen between
Stage
5
F
-
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S008089

Coordinatore

Paola Signori

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

secondo semestre (lauree magistrali) dal Mar 1, 2021 al Jun 1, 2021.

Learning outcomes

The main purpose of this course is to get students to think about Digital Marketing from a strategic point of view of Relationship Marketing, in order to ehnance their abilities to remember, understand, and apply the main concepts of Relationship and Digital Marketing: Relations, Networks, Interactions. Analytical thinking is provided through multiple case study analysis, included some guided tours to local companies. Knowledge application will be tested through group projects. Students will be also called to test their problem solving skills, so that, at the end of this course, they will be able to create and present to a professional audience their Digital Marketing Projects.

Program

Relationship Marketing orientation:
- The genesis of RM and the new paradigm
- relations, network, interactions
- Classic market relationship, Special market relationship, Mega relationship, Nano relationship
- Measuring RM effort through the ROR index (Return on relationship)
Application: project work - RM problem analysis

Communication planning to ehnance interaction:
- conversational models; from strategy to operational communication
- omnichannel, viral, tribal, influencer marketing and new trends for engagement
- onmiengagement rate and communication metrics
Application: project work - communication plan

Digital and Social Media Marketing:
- social media marketing and planning
- research for digital marketing and the role of big data
- digital media mix and selection
- digital and social media metrics
Application: mini project work on digital media (website, instagram, facebook, linkedin, youtube, tik tok, app....)

Teaching methods:
Lessons will be given in Italian, using experiential learning approach and interactive teaching. Foreign students that would like to attend this course are welcome, if they already know some marketing fundamentals.

Reference texts
Author Title Publishing house Year ISBN Notes
Gummesson Evert Marketing Relazionale Hoepli 2006 88-203-3506-9 Solo cap. 1-3-6-8 (testo fuori produzione, vedere istruzioni in moodle)
Tuten T.L., Solomon M.R. Social Media Marketing Edizione Digitale (Edizione 3) Pearson 2020 9788891904805 In particolare selezione capitoli 1-2-3-5-11.

Examination Methods

Teaching method and evaluation details will be updated as soon as context regulations will be clarified for the next academic year.

Bibliography

Type D and Type F activities

Second semester bachelor degree From 2/17/20 To 6/5/20
years Modules TAF Teacher
Parlare in pubblico e economic writing D Martina Menon (Coordinatore)
Simulation and Implementation of Economic Policies D Federico Perali (Coordinatore)
1° 2° Enactus Verona 2020 D Paola Signori (Coordinatore)
1° 2° Samsung Innovation Camp D Marco Minozzo (Coordinatore)
secondo semestre magistrali From 2/24/20 To 5/29/20
years Modules TAF Teacher
Parlare in pubblico e economic writing D Martina Menon (Coordinatore)
Simulation and Implementation of Economic Policies D Federico Perali (Coordinatore)
1° 2° Predictive analytics for business decisions - 2019/20 D Claudio Zoli (Coordinatore)
1° 2° Professional communication for economics - 2019/20 D Claudio Zoli (Coordinatore)
1° 2° Regulation, procurement and competition - 2019/20 D Claudio Zoli (Coordinatore)
List of courses with unassigned period
years Modules TAF Teacher
English for business and economics D Claudio Zoli (Coordinatore)
Data Visualization Laboratory D Marco Minozzo (Coordinatore)
The fashion lab (1 ECTS) D Angela Broglia (Coordinatore)
The fashion lab (2 ECTS) D Angela Broglia (Coordinatore)
The fashion lab (3 ECTS) D Angela Broglia (Coordinatore)
Methods and tools to support strategic marketing and business management decisions - 2019 D Claudia Bazzani (Coordinatore)
Marketing Plan D Ilenia Confente (Coordinatore)
Presente e futuro del pianeta D Federico Brunetti (Coordinatore)
Robo-Ethics D Giorgio Mion (Coordinatore)
Univero' - Job Orienteering festival D Paola Signori (Coordinatore)
1° 2° GERMAN LANGUAGE A1 LEVEL (1 CFU) -2019 D Giorgio Mion (Coordinatore)
1° 2° GERMAN LANGUAGE A1 LEVEL (3 CFU) -2019 D Giorgio Mion (Coordinatore)
1° 2° Il Futuro Conta! D Alessandro Bucciol (Coordinatore)
1° 2° Il Futuro Conta! D Alessandro Bucciol (Coordinatore)
1° 2° Data Analysis Laboratory with R D Marco Minozzo (Coordinatore)
1° 2° Data Analysis Laboratory with R (Vicenza) D Marco Minozzo (Coordinatore)
1° 2° Python Laboratory D Marco Minozzo (Coordinatore)
1° 2° Data Science Laboratory with SAP D Marco Minozzo (Coordinatore)
1° 2° Advanced Excel Laboratory (Vicenza) D Marco Minozzo (Coordinatore)
1° 2° Excel Laboratory (Vicenza) D Marco Minozzo (Coordinatore)
1° 2° Leading change - 2019 D Angelo Zago (Coordinatore)
1° 2° Programming in Matlab D Marco Minozzo (Coordinatore)
1° 2° Programming in SAS D Marco Minozzo (Coordinatore)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.


Linguistic training CLA


Graduation

List of theses and work experience proposals

theses proposals Research area
Relationship Digital Marketing Various topics
Social Media Marketing Various topics

Internships


Gestione carriere


Area riservata studenti