Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

A.A. 2020/2021

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
Annuale (Lingue e letterature straniere) Sep 28, 2020 May 29, 2021
I semestre (Lingue e letterature straniere) Sep 28, 2020 Jan 9, 2021
II semestre (Lingue e letterature straniere) Feb 15, 2021 May 29, 2021
Exam sessions
Session From To
ESAMI LINGUE - sessione invernale Jan 11, 2021 Feb 13, 2021
ESAMI LINGUE - sessione estiva May 31, 2021 Jul 24, 2021
ESAMI LINGUE - sessione autunnale Aug 30, 2021 Sep 25, 2021
Degree sessions
Session From To
LAUREE LINGUE - sessione autunnale (a.a. 2019/20) Nov 2, 2020 Nov 7, 2020
LAUREE LINGUE - sessione straordinaria (a.a. 2019/20) Apr 7, 2021 Apr 13, 2021
LAUREE LINGUE - sessione estiva (a.a. 2020/21) Jul 5, 2021 Jul 10, 2021
Holidays
Period From To
Festa di Ognissanti Nov 1, 2020 Nov 1, 2020
Festa dell'Immacolata Dec 8, 2020 Dec 8, 2020
Festa della liberazione Apr 25, 2021 Apr 25, 2021
Festa del lavoro May 1, 2021 May 1, 2021
Festa del Santo Patrono May 21, 2021 May 21, 2021
Festa della Repubblica Jun 2, 2021 Jun 2, 2021

Exam calendar

Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

A B C D F G M N P R S T U V Z

Aloe Stefano

stefano.aloe@univr.it +39 045802 8409

Bellini Marta

marta.bellini@univr.it 0455116176

Bertollo Sabrina

sabrina.bertollo@univr.it +39 045802 8753

Bisetto Barbara

barbara.bisetto@univr.it +39 045802 8597

Borello Giuliana

giuliana.borello@univr.it 045 802 8273

Cagliero Roberto

roberto.cagliero@univr.it +39 045802 8694

Calabrese Bernardo

bernardo.calabrese@univr.it

Cantarini Sibilla

sibilla.cantarini@univr.it +39 045802 8199

Carol Lidia

lidia.carolgerones@univr.it

Cassia Fabio

fabio.cassia@univr.it 0458028689

Corrizzato Sara

sara.corrizzato@univr.it +39 045802 8694

Corsi Corrado

corrado.corsi@univr.it 045 802 8452 (VR) 0444/393937 (VI)

Dalla Rosa Elisa

elisa.dallarosa@univr.it

Dalle Pezze Francesca

francesca.dallepezze@univr.it + 39 045802 8598

D'Attoma Sara

sara.dattoma@univr.it

De Crescenzo Veronica

veronica.decrescenzo@univr.it 045 802 8163

Ferrari Maria Luisa

marialuisa.ferrari@univr.it 045 802 8532

Fossaluzza Giorgio

giorgio.fossaluzza@univr.it +39 045 802 8795

Franceschi Valeria

valeria.franceschi@univr.it +39 045802 8729

Frassi Paolo

paolo.frassi@univr.it +39 045802 8408

Mannoni Michele

michele.mannoni@univr.it +39 045802 8597

Martinelli Caterina

caterina.martinelli@univr.it + 39 045 802 8661

Menegotto Andrea

andrea.menegotto@univr.it

Moggi Sara

sara.moggi@univr.it 045 802 8290

Niu Chunye

chunye.niu@univr.it

Rodriguez Abella Rosa Maria

rosa.rodriguez@univr.it +39 045802 8571

Scappini Beatrice

beatrice.scappini@univr.it

Tallarico Giovanni Luca

giovanni.tallarico@univr.it +39 045 802 8663

Ugolini Marta Maria

marta.ugolini@univr.it + 39 045 802 8126

Vigolo Vania

vania.vigolo@univr.it 045 802 8624

Zanfei Anna

anna.zanfei@univr.it +39 045802 8347

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

CURRICULUM TIPO:
Modules Credits TAF SSD
Between the years: 1°- 2°
Further language skills
6
F
-
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S006136

Coordinatore

Alessandro Bigi

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Language

Italian

Period

I semestre (Lingue e letterature straniere) dal Sep 28, 2020 al Jan 9, 2021.

Learning outcomes

The course has the aim to give the students useful tools and competencies to understand, define and manage digital marketing processes for goods and services both in B2B and B2C activities. Using interactive lectures, business cases, testimonials, and an active approach, students will identify the leading theories to apply in the definition of a marketing plan, studying both theoretical and practical aspects of marketing and facing the digital and classical challenges of today's world. In addition to the theoretical aspects, the course will teach a methodological approach to digital, strategic and operational marketing, identifying the information needed to start a correct decisional process and the steps to reach the identified marketing targets.

Program

Syllabus

- Definitions of Marketing and the role of customer
- Digital marketing, a definition
- Marketing process and marketing plan
- The marketing plan, from its definition to its implementation
- The role of digital marketing in the different steps of a marketing plan
- Value as a measure of company performance
- Marketing and digital marketing of goods and services; principal aspects and differences
- Market analysis and the strategic alternatives
--- Demand Analysis
--- Supply Analysis
--- Consumer analysis
--- Market dynamics
- Supply and its segmentation. The big Italian lifestyle map study
--- Company and Brand identity and digital image
--- The vision, the mission, the values
--- Critical Success Factors
--- Market approach: product oriented or customer oriented
- Communication: the user and the value
- User-generated content and digital communication

Bibliografia

Reference texts
Author Title Publishing house Year ISBN Notes
Jean-Jacques Lambin Market-driven management. Marketing strategico e operativo (Edizione 7) McGraw-Hill Education 2016

Examination Methods

Oral exam

Type D and Type F activities

I semestre - Lingue e letterature straniere From 9/28/20 To 1/9/21
years Modules TAF Teacher
1° 2° Brasilian Portuguese language (elementary) F Leticia Valandro (Coordinatore)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Gestione carriere


Stage e tirocini

Nel piano didattico della laurea magistrale in Lingue per la comunicazione turistica e commerciale (LM38) è previsto un periodo di stage/project work (CFU 9).
 
Le attività di stage sono finalizzate a far acquisire allo studente una conoscenza diretta in settori di particolare utilità per l’inserimento nel mondo del lavoro e per l’acquisizione di abilità specifiche d’interesse professionale. Tali attività possono essere svolte in aziende nazionali ed estere che operano nel settore del turismo e che presentano sbocchi di mercato internazionali, accreditate presso l’Ateneo Veronese, nonché presso Enti della Pubblica Amministrazione, Laboratori e Centri di Servizi pubblici (sono da intendersi in questo novero anche i Centri di Servizio ed i Laboratori che fanno capo all’Ateneo). Tali attività possono svolgersi anche nel contesto di project work organizzati sotto la diretta responsabilità di un docente o di un esperto del settore incaricato dal Collegio Didattico.
I crediti maturati in seguito ad attività di stage saranno attribuiti secondo quanto disposto nel dettaglio dal “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” vigente.
Tutte le informazioni in merito agli stage sono reperibili al link https://www.univr.it/it/i-nostri-servizi/stage-e-tirocini.

Linguistic training CLA


Language skills


Student Guide

Attachments

Title Info File
Doc_Univr_pdf Vademecum normativo area Lingue e letterature straniere 1006 KB, 24/09/21 

Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.