Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
primo semestre (lauree magistrali) | Oct 5, 2020 | Dec 23, 2020 |
secondo semestre (lauree magistrali) | Mar 1, 2021 | Jun 1, 2021 |
Session | From | To |
---|---|---|
sessione invernale | Jan 11, 2021 | Feb 12, 2021 |
sessione estiva | Jun 7, 2021 | Jul 23, 2021 |
sessione autunnale | Aug 23, 2021 | Sep 17, 2021 |
Session | From | To |
---|---|---|
sessione autunnale (validità a.a. 2019/20) | Dec 9, 2020 | Dec 11, 2020 |
sessione invernale (validità a.a. 2019/20) | Apr 7, 2021 | Apr 9, 2021 |
sessione estiva (validità a.a. 2020/21) | Sep 6, 2021 | Sep 8, 2021 |
Period | From | To |
---|---|---|
Vacanze di Natale | Dec 24, 2020 | Jan 6, 2021 |
Vacanze di Pasqua | Apr 3, 2021 | Apr 6, 2021 |
Vacanze estive | Aug 9, 2021 | Aug 15, 2021 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff

Santi Flavio

Vannucci Virginia
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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1° Year
Modules | Credits | TAF | SSD |
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2° Year activated in the A.Y. 2021/2022
Modules | Credits | TAF | SSD |
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Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Digital Business & Web Marketing (2021/2022)
Teaching code
4S006065
Academic staff
Coordinatore
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre (lauree magistrali) dal Oct 4, 2021 al Dec 17, 2021.
Learning outcomes
The course aims first at introducing students to the impact of digitization on business processes and activities; second, it will particularly focus on marketing implications made possible by the Internet. More in detail, in Federico Brunetti’s module topics will considered more under a theoretical perspective, in order to deliver rationales, concepts and future directions in the digital contexts. Alberto Mariutto’s module, for its part, will be eminently practical, in order to transfer knowledge and application of the main tools and best practices dealing with creation and support to an effective digital presence. By completion of the course, students will ba able to understand, design and implement strategies and techniques for the development of digital marketing projects.
Program
contesto digitale: comprensione delle dinamiche di un brand digitale Digital business models Customer Journey e Digital Marketing Omni-canalità e touchpoints digitali Strutturazione di un progetto di Digital Marketing Le fasi di creazione e sviluppo di una Digital Strategy Costruzione di Buyer Personas & Customer Journey Content Strategy e Search Engine Optimization (SEO) Strumenti web Email marketing e relativi tool Creazione di un sito e blog con Wordpress e Photoshop Web Analytics Lettura dei dati con Analytics Il Digital Marketing outbound (DEM, SEM and GDN…) Social media Ruolo, struttura e influenza dei Social Media La strategia di social media marketing - un piano di social media marketing (teoria) Pianificazione ed esecuzione di una tattica di social media marketing (pratica) Content Marketing e Influencer Marketing nei Social media Influencer Marketing: una testimonianza concreta Social Media listening and monitoring Analisi e ricerche sui social media Gestione dei dati e metriche nei social media. KPI’s Follow-up sui lavori di gruppo
Bibliography
Examination Methods
The exam will be written and wil be the same for both participants that for non class participants. The exam will have open answer questions that will cover all the materials presented in class but also in the suggested book. The exam will be take in place but the online exam will be allowed for those students who will request it.
Type D and Type F activities
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | Future matters | D |
Alessandro Bucciol
(Coordinatore)
|
1° 2° | Future matters | D |
Alessandro Bucciol
(Coordinatore)
|
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° | The fashion lab (1 ECTS) | D |
Maria Caterina Baruffi
(Coordinatore)
|
1° 2° | The fashion lab (2 ECTS) | D |
Maria Caterina Baruffi
(Coordinatore)
|
1° 2° | The fashion lab (3 ECTS) | D |
Maria Caterina Baruffi
(Coordinatore)
|
years | Modules | TAF | Teacher | |
---|---|---|---|---|
1° | Wake up Italia - 2020/2021 | D |
Sergio Noto
(Coordinatore)
|
|
1° 2° | Design and Evaluation of Economic and Social Policies | D |
Federico Perali
(Coordinatore)
|
|
1° 2° | Public debate and scientific writing - 2020/2021 | D |
Martina Menon
(Coordinatore)
|
years | Modules | TAF | Teacher |
---|---|---|---|
2° | Conoscere e usare i tool del marketing digitale: Google Ads 2021 - 2020/2021 | D |
Federico Brunetti
(Coordinatore)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.
Linguistic training CLA
Graduation
List of theses and work experience proposals
theses proposals | Research area |
---|---|
Comunicazione per la sostenibilità | Various topics |
Il futuro del corporate reporting (COVID19) | Various topics |
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
Sfide e opportunità del contesto digitale | Various topics |
Tesi di Laurea in Economia Comportamentale | Various topics |