Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

A.A. 2021/2022

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
primo semestre (lauree magistrali) Oct 4, 2021 Dec 17, 2021
secondo semestre (lauree magistrali) Feb 21, 2022 May 13, 2022
Exam sessions
Session From To
sessione invernale Jan 10, 2022 Feb 18, 2022
sessione estiva May 23, 2022 Jul 1, 2022
sessione autunnale Aug 22, 2022 Sep 23, 2022
Degree sessions
Session From To
sessione autunnale (validità a.a. 2020/2021) Dec 6, 2021 Dec 10, 2021
sessione invernale (validità a.a. 2020/2021) Apr 6, 2022 Apr 8, 2022
sessione estiva (validità a.a. 2021/2022) Sep 5, 2022 Sep 6, 2022

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C F G M N P R S V Z

Brunetti Federico

federico.brunetti@univr.it 045 802 8494

Butturini Paolo

paolo.butturini@univr.it +39 0458028890 - 8406

Capitello Roberta

roberta.capitello@univr.it 045 802 8488

Cavallo Daniela

daniela.cavallo@univr.it

Confente Ilenia

ilenia.confente@univr.it 045 802 8174

Ferrari Maria Luisa

marialuisa.ferrari@univr.it 045 802 8532

Fratea Caterina

caterina.fratea@univr.it 045 802 8858

Gaeta Davide Nicola Vincenzo

davide.gaeta@univr.it 045 683 5632

Giaretta Elena

elena.giaretta@univr.it 045 802 8051

Goldoni Giovanni

giovanni.goldoni@univr.it 045 802 8792

Mariutto Alberto

alberto.mariutto@univr.it

Minozzo Marco

marco.minozzo@univr.it 045 802 8234

Mori Luca

luca.mori@univr.it 045 802 8388

Noto Sergio

elefante@univr.it 045 802 8008

Russo Ivan

ivan.russo@univr.it 045 802 8161 (VR)

Santi Flavio

flavio.santi@univr.it 045 802 8239

Signori Paola

paola.signori@univr.it 0444 393942 (VI) 045 802 8492 (VR)

Sproviero Alice Francesca

alicefrancesca.sproviero@univr.it 045 802 8216

Stacchezzini Riccardo

riccardo.stacchezzini@univr.it 045 802 8186

Vannucci Virginia

virginia.vannucci@univr.it

Vigolo Vania

vania.vigolo@univr.it 045 802 8624

Viviani Debora

debora.viviani@univr.it 0458028470

Zago Angelo

angelo.zago@univr.it 045 802 8414

Zarri Luca

luca.zarri@univr.it 045 802 8101

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

CURRICULUM TIPO:

1° Year

ModulesCreditsTAFSSD
6
B
(SECS-P/01)
9
B
(SECS-S/03)
6
B
(SECS-P/12)
6
F
(-)

2° Year

ModulesCreditsTAFSSD
9
C
(AGR/01)
9
B
(SECS-P/08)
Modules Credits TAF SSD
Between the years: 1°- 2°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




SPlacements in companies, public or private institutions and professional associations

Teaching code

4S02511

Coordinatore

Federico Brunetti

Credits

9

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Language

Italian

Period

primo semestre (lauree magistrali) dal Oct 4, 2021 al Dec 17, 2021.

Learning outcomes

The course aims at introducing students to the comprehension of corporate identity and business ethics notions both in their theoretical components and in their practical implications. The broader framework is that of finding the most correct and effective ways companies can follow to manage their relationships with external audiences in a long run perspective. With regard to corporate identity, the main focus will be on brand as a catalyst of company identity and image. As for business ethics, special consideration will be devoted to practical issues and the subsequent models and tools.

Program

Corporate Module
Brand is nowadays one of the most valuable assets companies can leverage to differentiate their output in the tremendous offerings variety consumers are facing. In the post-modern era, where great ideologies and value systems are drawing back, people interact with brands to build, express or at least integrate their identity. Brands therefore act as a resource consumers can deal with, both on intellectual and on emotional level, to address their identity needs. Brand, finally, can be viewed as one of the most important social texts in contemporary culture. As such, for its formal and substantive features, it is an essential sense-making device in our society.

To explore such issues, this course provides relevant and up-to-date theories, concepts, techniques, and models in branding. The course will interweave lectures, case discussions, guest speakers, and group projects. Moreover, this course relies on a variety of learning resources; in particolar, beside the textbook, a lot of documents, additional readings, web sites links and materials are made available in the e-learning platform so as to make the course a rich experience in terms of knowledge acquisition.

Corporate module aims are:
- understand the rationales of brand relevance, both from firm and consumer point of view
- understand branding sociological and psychological background
- understand the brand meaning building process
- get familiar with the main branding approaches firm deploy
- acquire brand elements and their working modes
- know stages and activities involved in brand design

After examining some introductory topics, the specific contents of the course are developed through the analysis of four fundamental branding approaches. Starting from these, it will finally be possible to acquire the elements for understanding, building and managing the brand.
CONTEXT
Brand leadership and Brand equity
Marketing Institutionalization
Evolution of Marketing
Modern and Post-Modern Era
Consumer personality and consumption choices
Brand as a Text / Sign
UNDERSTANDING THE BRAND: THE BRAND ALPHABET
Brand origin and Brand definition
Brand structure and operating mechanisms
Brand Personality, Identity, Image and Reputation
Anatomy of the Brand: values, brand elements and brand associations
BUILDING A SUCCESSFUL BRAND
Challenges in Brand building
Brand Positioning and Perceptioning
BRAND MANAGEMENT
Brand Architecture: Branded house and House of brands
Brand Extension
Brand Portfolio

During the course, students will be engaged in an optional working group activity.
This consists in the development of a research activity on one of the following topics: Brand and Generation Z; Humanization of the brand; Country Of Origin and Firm Of Origin; Brand Activism; Storydoing and Iconic Moves; Brand Identity analysis; Social Media Branding Monitor.
At the end of the research the group will have to make a presentation of the work in the classroom.

Business Ethics Module

The module will introduce the theoretical foundations of business ethics and will examine the main issues raising in a business context, with particular respect to marketing choices.

The following topics will be developed, using case studies and group discussion as learning tactics:
- the theoretical foundations of business ethics
- the variety of approaches to business ethics
- ethics in marketing choices
- ethics as a form of organizational-cultural innovation: ethical business models
- the benefit corporations


Last update: August 4, 2021

Bibliografia

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Examination Methods

The exam will be passed after an oral colloquium.
The exam is aimed at assessing the general vision of the discipline, the knowledge of its key-topics, the ability to make links among different parts of the program and to apply knowledge to business reality, the ownership of language and the ability to move with ease between the concepts learned and the communicative environment of the brand.

Textbook for Corporate Identity module

Attending students
- Lesson notes
- Laura Minestroni, Il Manuale della Marca. Consumatore Cultura Società, fausto lupetti editore, Bologna, 2010, esclusi capp. 16 e 17

NON attending students
- Laura Minestroni, Il Manuale della Marca. Consumatore Cultura Società, fausto lupetti editore, Bologna, 2010


Textbook for Business Ethics module:

Attending students
- Lesson notes
- Project work or Estratto da E. Giaretta, Business ethics e scelte di prodotto (uploaded on e-learning), par 1.4, 2.1, 2.2
- Bazerman M. H., Tenbrunsel A. E., “Ethical Breakdowns”, Harvard Business Review, June 2009 (uploaded on e-learning)

NON attending students
- Estratto da E. Giaretta, Business ethics e scelte di prodotto, Cedam, Padova, 2000 (uploaded on e-learning), par. 1.1, 1.2, 1.3, 1.4, 1.6, 2.1, 2.2
- Bazerman M. H., Tenbrunsel A. E., “Ethical Breakdowns”, Harvard Business Review, June 2009 (uploaded on e-learning)



Last update: August 4, 2021

Type D and Type F activities

Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").

Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.

Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.

Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dal Consiglio della Scuola di Economia e Management e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.

Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.

COMPETENZE TRASVERSALI
Scopri i percorsi formativi promossi dal  Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali


ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, inlcuse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.

1° periodo lezioni (1A) From 9/16/21 To 10/30/21
years Modules TAF Teacher
1° 2° The fashion lab (1 ECTS) D Caterina Fratea (Coordinatore)
1° 2° The fashion lab (2 ECTS) D Caterina Fratea (Coordinatore)
1° 2° The fashion lab (3 ECTS) D Caterina Fratea (Coordinatore)
primo semestre (lauree) From 9/20/21 To 1/14/22
years Modules TAF Teacher
1° 2° Marketing plan D Virginia Vannucci (Coordinatore)
Periodo generico From 10/1/21 To 5/31/22
years Modules TAF Teacher
1° 2° Data Analysis Laboratory with R (Verona) D Marco Minozzo (Coordinatore)
1° 2° Data Visualization Laboratory D Marco Minozzo (Coordinatore)
1° 2° Python Laboratory D Marco Minozzo (Coordinatore)
1° 2° Data Science Laboratory with SAP D Marco Minozzo (Coordinatore)
1° 2° Advanced Excel Laboratory (Verona) D Marco Minozzo (Coordinatore)
1° 2° Excel Laboratory (Verona) D Marco Minozzo (Coordinatore)
1° 2° Programming in Matlab D Marco Minozzo (Coordinatore)
1° 2° Programming in SAS D Marco Minozzo (Coordinatore)
1° 2° Samsung Innovation Camp D Marco Minozzo (Coordinatore)
primo semestre (lauree magistrali) From 10/4/21 To 12/17/21
years Modules TAF Teacher
1° 2° Business & Predictive Analytics for International Firms (with Excel Applications) - 2021/2022 D Angelo Zago (Coordinatore)
1° 2° What paradigms beyond the pandemic? Individual vs. Society, Private vs. Public D Federico Brunetti (Coordinatore)
1° 2° Integrated Financial Planning D Riccardo Stacchezzini (Coordinatore)
Modules borrowed from the Faculty of Scienze matematiche fisiche e naturali
1° periodo lezioni (1B) From 11/5/21 To 12/16/21
years Modules TAF Teacher
1° 2° The fashion lab (1 ECTS) D Caterina Fratea (Coordinatore)
1° 2° The fashion lab (2 ECTS) D Caterina Fratea (Coordinatore)
1° 2° The fashion lab (3 ECTS) D Caterina Fratea (Coordinatore)
List of courses with unassigned period
years Modules TAF Teacher
1° 2° How to Enter in a Foreign Market. Theory and Applications - 2021/2022 D Angelo Zago (Coordinatore)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Linguistic training CLA


Graduation

List of theses and work experience proposals

theses proposals Research area
Il futuro del corporate reporting (COVID19) Various topics
Le nuove sfide per le supply chain (COVID19) Various topics
Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? Various topics
Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche Various topics
Sfide e opportunità del contesto digitale Various topics
Tesi di Laurea in Economia Comportamentale Various topics

Internships


Gestione carriere


Further services

I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.