Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| primo semestre (lauree magistrali) | Oct 5, 2020 | Dec 23, 2020 |
| secondo semestre (lauree magistrali) | Mar 1, 2021 | Jun 1, 2021 |
| Session | From | To |
|---|---|---|
| sessione invernale | Jan 11, 2021 | Feb 12, 2021 |
| sessione estiva | Jun 7, 2021 | Jul 23, 2021 |
| sessione autunnale | Aug 23, 2021 | Sep 17, 2021 |
| Session | From | To |
|---|---|---|
| sessione autunnale (validità a.a. 2019/20) | Dec 9, 2020 | Dec 11, 2020 |
| sessione invernale (validità a.a. 2019/20) | Apr 7, 2021 | Apr 9, 2021 |
| sessione estiva (validità a.a. 2020/21) | Sep 6, 2021 | Sep 8, 2021 |
| Period | From | To |
|---|---|---|
| Vacanze di Natale | Dec 24, 2020 | Jan 6, 2021 |
| Vacanze di Pasqua | Apr 3, 2021 | Apr 6, 2021 |
| Vacanze estive | Aug 9, 2021 | Aug 15, 2021 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrolment FAQs
Academic staff
Vannucci Virginia
virginia.vannucci@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
1° Year
| Modules | Credits | TAF | SSD |
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2° Year
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Place marketing (2021/2022)
Teaching code
4S02518
Academic staff
Coordinatore
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
primo semestre (lauree magistrali) dal Oct 4, 2021 al Dec 17, 2021.
Learning outcomes
The course aims at analyzing the strategy able to support a place competitiveness, meant as its capacity to attract both people and companies thanks to the proper development of its human, economic, geographic, historical and cultural resources.
Program
• Introduction: a multidisciplinary approach - The place as a competitive system and place marketing
• Place marketing: definitions of marketing and place - The territory as a system and its finalities
• Macro-trends in the tourism industry and marketing implications for firms and destinations
• Space, place, landscape, environment, time, inhabitants - The brand concept
• Valuing and managing a territory - Quality of life and BES indicators
• Place marketing and communication strategy
• Local authorities, associations and governance - The Territory Coach.
• Place identity and “genius loci" - From the brand to the brand logo
• Place marketing plan and economic development - Case study "Città Metropolitana di Genova"
• Place marketing and tourism - Governance: DMOs, Urban Labs, Urban Centers and project financing in public-private relationships
The Course will include:
- a Project work with brainstorming and focus groups
- guest lectures from managers and entrepreneurs
Materials:
- Guido, G., Pino, G. (2019). Il marketing territoriale, Il Mulino, Bologna.
- Qualizza, G. (2020). Il ritorno dei luoghi. Place of origin, marche locali, consumer engagement: nuove mappe per creare valore, Ed. ETS, Pisa.
- Hu, L., & Olivieri, M. (2021). Social media management in the traveller's customer journey: an analysis of the hospitality sector. Current Issues in Tourism, 24(12), 1768-1779.
- Cobbinah, P. B. (2015). Contextualising the meaning of ecotourism. Tourism Management Perspectives, 16, 179-189.
- ulteriori materiali di approfondimento indicati sulla pagina e-learning del corso.
- other supplementary materials uploaded on the e-learning section
Bibliography
Examination Methods
Students' learning outcomes will be assessed through an oral examination.
Evaluation criteria comprise level of knowledge, ability to apply knowledge to real cases and situations and appropriate use of the technical language.
Type D and Type F activities
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Future matters | D |
Alessandro Bucciol
(Coordinatore)
|
| 1° 2° | Future matters | D |
Alessandro Bucciol
(Coordinatore)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | The fashion lab (1 ECTS) | D |
Maria Caterina Baruffi
(Coordinatore)
|
| 1° 2° | The fashion lab (2 ECTS) | D |
Maria Caterina Baruffi
(Coordinatore)
|
| 1° 2° | The fashion lab (3 ECTS) | D |
Maria Caterina Baruffi
(Coordinatore)
|
| years | Modules | TAF | Teacher | |
|---|---|---|---|---|
| 1° | Wake up Italia - 2020/2021 | D |
Sergio Noto
(Coordinatore)
|
|
| 1° 2° | Design and Evaluation of Economic and Social Policies | D |
Federico Perali
(Coordinatore)
|
|
| 1° 2° | Public debate and scientific writing - 2020/2021 | D |
Martina Menon
(Coordinatore)
|
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 2° | Conoscere e usare i tool del marketing digitale: Google Ads 2021 - 2020/2021 | D |
Federico Brunetti
(Coordinatore)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.
Further services
I servizi e le attività di orientamento sono pensati per fornire alle future matricole gli strumenti e le informazioni che consentano loro di compiere una scelta consapevole del corso di studi universitario.
Graduation
List of theses and work experience proposals
| theses proposals | Research area |
|---|---|
| Comunicazione per la sostenibilità | Various topics |
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le nuove sfide per le supply chain (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
