Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Academic calendar

The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.

Academic calendar

Course calendar

The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..

Definition of lesson periods
Period From To
primo semestre (lauree) Sep 20, 2021 Jan 14, 2022
Periodo generico Oct 1, 2021 May 31, 2022
secondo semestre (lauree) Feb 21, 2022 Jun 1, 2022
Exam sessions
Session From To
sessione invernale Jan 17, 2022 Feb 18, 2022
sessione estiva Jun 6, 2022 Jul 15, 2022
sessione autunnale Aug 22, 2022 Sep 16, 2022
Degree sessions
Session From To
sessione autunnale (validità a.a. 2020/2021) Dec 6, 2021 Dec 10, 2021
sessione invernale (validità a.a. 2020/2021) Apr 6, 2022 Apr 8, 2022
sessione estiva (validità a.a. 2021/2022) Sep 5, 2022 Sep 6, 2022

Exam calendar

Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.

Exam calendar

Should you have any doubts or questions, please check the Enrolment FAQs

Academic staff

B C D G L O P R S V Z

Bonfanti Angelo

angelo.bonfanti@univr.it 045 802 8292

Bracco Emanuele

emanuele.bracco@univr.it 045 802 8293

Broglia Angela

angela.broglia@univr.it 045 802 8240

Campolmi Alessia

alessia.campolmi@univr.it 045 802 8071

Castellani Paola

paola.castellani@univr.it 045 802 8127

Chiaramonte Laura

laura.chiaramonte@univr.it

Cicogna Veronica

veronica.cicogna@univr.it 045 802 8246

D'Acunto David

david.dacunto@univr.it 045 802 8193

De Mari Michele

michele.demari@univr.it 045 802 8226

Gaudenzi Barbara

barbara.gaudenzi@univr.it 045 802 8623

Genovese Anna

anna.genovese@univr.it 0458028233

Lai Alessandro

alessandro.lai@univr.it 045 802 8574

Leardini Chiara

chiara.leardini@univr.it 045 802 8222

Levati Maria Vittoria

vittoria.levati@univr.it 045 802 8640

Omodei Sale' Riccardo

riccardo.omodeisale@univr.it 045 802 8855

Ortoleva Maria Grazia

mariagrazia.ortoleva@univr.it 045 802 8052

Pasquariello Federica

federica.pasquariello@univr.it 045 802 8233

Pellegrini Letizia

letizia.pellegrini@univr.it 045 802 8345

Pichler Flavio

flavio.pichler@univr.it 045 802 8273

Polin Veronica

veronica.polin@univr.it 045 802 8267

Rossignoli Cecilia

cecilia.rossignoli@univr.it 045 802 8173

Scricciolo Catia

catia.scricciolo@univr.it 045 802 8341

Sidali Katia Laura

katialaura sidali@univr it 045 802 8592

Stacchezzini Riccardo

riccardo.stacchezzini@univr.it 045 802 8186

Svaluto Ferro Sara

sara.svalutoferro@univr.it 045 8028783

Vernizzi Silvia

silvia.vernizzi@univr.it 045 802 8168 (VR) 0444 393937 (VI)

Zoli Claudio

claudio.zoli@univr.it 045 802 8479

Study Plan

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University. Please select your Study Plan based on your enrolment year.

ModulesCreditsTAFSSD
9
A
IUS/01
9
A
SECS-P/01
9
A
SECS-S/06
ModulesCreditsTAFSSD
9
B
SECS-P/01
1 MODULE TO BE CHOSEN BETWEEN THE FOLLOWING
1 MODULE TO BE CHOSEN BETWEEN THE FOLLOWING
1 MODULE TO BE CHOSEN BETWEEN THE FOLLOWING
9
B
SECS-P/03
Prova finale
3
E
-

1° Year

ModulesCreditsTAFSSD
9
A
IUS/01
9
A
SECS-P/01
9
A
SECS-S/06

3° Year

ModulesCreditsTAFSSD
9
B
SECS-P/01
1 MODULE TO BE CHOSEN BETWEEN THE FOLLOWING
1 MODULE TO BE CHOSEN BETWEEN THE FOLLOWING
1 MODULE TO BE CHOSEN BETWEEN THE FOLLOWING
9
B
SECS-P/03
Prova finale
3
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S008951

Coordinatore

Barbara Gaudenzi

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Primo semestre (lauree) dal Sep 19, 2022 al Jan 13, 2023.

Learning objectives

The course will provide students with the theoretical and practical knowledge about marketing management and logistics under analytic-strategic-operational perspectives to understand how to tranfer value to customers, stakeholders and the society as a whole. The student will learn the key topics of marketing and logistics, under analytic-strategic-operational perspectives, in particular how to identify the customer needs, how to analyze the competitive environment using the SWOT analysis, exploiting strategic and tactical tools. The course will also provide students with the theoretical and practical knowledge about logistics management, business-to-business relationships and supply chain design in order to improve the capability to serve the market in an effective and efficient way. At the end of this course, students will be able to apply marketing and logistics concepts to solve marketing and logistics issues and to create a marketing plan for a virtual or a real case. This application will enable students to conduct an environmental scanning, analyze markets and consumer behaviours, take strategic and operational decisions and measure their results.

Prerequisites and basic notions

The course aims to provide students with the theoretical and practical foundations of marketing, as an organizational function and set of processes aimed at creating, communicating and transferring value to customers, stakeholders and society in general. The student will be asked to know the salient and critical aspects of analytical, strategic and operational marketing and understand the ways in which marketing identifies and satisfies the needs of customers through the analysis of markets and consumers, analyzes the competitive environment through the study of the macro-environment, the sector, competitors and internal analysis. The course also aims to analyze traditional and innovative strategic and operational approaches for logistics management, the design of an efficient and effective supply chain and the management of business-to-business relationships between client and supplier companies. The student will be required to know the relationships between marketing, logistics and supply chain management that will allow him to understand and acquire the basics to structure a business strategy based on planning an effective and efficient level of customer service. At the end of the lessons, the student must be able to propose solutions to business problems, using the tools learned for the preparation of a marketing plan and to define the integration models between marketing and company logistics.

Program

Main topics:

- Creating Customer Relationships and Value through Marketing
- Developing Successful Marketing and Organizational Strategies
- Understanding Consumer Behavior
- Market Segmentation, Targeting, and Positioning
- Developing New Products and Services
- Managing Successful Products and Brands
- Building the Price Foundation
- Managing Marketing Channels and Wholesaling
- Personal Selling and Sales Management
- Integrated Marketing Communications and Direct Marketing
- Advertising, Sales Promotion, and Public Relations
- Implementing Interactive and Multichannel Marketing
- The Strategic Marketing Process and Marketing Plan
- Two case studies.

Text (in Italian language):
Roger A. Kerin, Eric N. Berkowitz, Steven W. Hartley, William Rudelius, Luca Pellegrini, “Marketing” The McGraw-Hill, 2010 (second edition). All the book’s chapters must be studied. Additional readings will be provided on the e-learning platform.

Lessons structure:
The course is structured in lessons (using slides), groups discussions and a few lecturers with managers from companies which can offer practical examples related to the course’s topics. The last lesson is focused on an exam’s simulation and discussion about the key course’s topics.

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

The course is structured in lessons (using slides), groups discussions and a few lessons with managers from companies which can offer practical examples related to the course’s topics. The last lesson is focused on an exam’s simulation and discussion about the key course’s topics.

Learning assessment procedures

The exam is written, and consists of a set of open questions, regarding the course’s topics, and the solution of a business case structured with open questions, where students must provide both practical and theoretical solutions to the specific questions provided.

Evaluation criteria

The assessment is based on the assignment of a score for each exam question. In each question, the theoretical knowledge of the topics of the course and the ability to critically apply the knowledge learned to the corporate world are assessed.

Criteria for the composition of the final grade

The grade is the result of the sum of the scores obtained in each exam question.

Exam language

Italiano

Type D and Type F activities

Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").

Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.

Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.

Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dal Consiglio della Scuola di Economia e Management e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.

Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.

COMPETENZE TRASVERSALI
Scopri i percorsi formativi promossi dal  Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali

ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, inlcuse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.

primo semestre (lauree) From 9/20/21 To 1/14/22
years Modules TAF Teacher
1° 2° Marketing plan D Virginia Vannucci (Coordinatore)
Periodo generico From 10/1/21 To 5/31/22
years Modules TAF Teacher
1° 2° English for Business and Economics - Bachelor's Degrees D Marco Minozzo (Coordinatore)
1° 2° Internationalization and Sustainability. Friends or Enemies? D Angelo Zago (Coordinatore)
1° 2° Internationalization and Sustainability. Friends or Enemies? D Angelo Zago (Coordinatore)
1° 2° Internationalization and Sustainability. Friends or Enemies? D Angelo Zago (Coordinatore)
1° 2° Data Analysis Laboratory with R (Verona) D Marco Minozzo (Coordinatore)
1° 2° Data Visualization Laboratory D Marco Minozzo (Coordinatore)
1° 2° Python Laboratory D Marco Minozzo (Coordinatore)
1° 2° Data Science Laboratory with SAP D Marco Minozzo (Coordinatore)
1° 2° Advanced Excel Laboratory (Verona) D Marco Minozzo (Coordinatore)
1° 2° Excel Laboratory (Verona) D Marco Minozzo (Coordinatore)
1° 2° Programming in Matlab D Marco Minozzo (Coordinatore)
1° 2° Programming in SAS D Marco Minozzo (Coordinatore)
1° 2° Samsung Innovation Camp D Marco Minozzo (Coordinatore)
Modules borrowed from the Faculty of Giurisprudenza
1° periodo lezioni (1B) From 11/5/21 To 12/16/21
years Modules TAF Teacher
1° 2° Economics, financial statement and control of Italian healthcare and social care organizations D Paolo Roffia (Coordinatore)
secondo semestre (lauree) From 2/21/22 To 6/1/22
years Modules TAF Teacher
1° 2° AN INTRODUCTION TO LATEX TYPESETTING SYSTEM D Alberto Peretti (Coordinatore)
List of courses with unassigned period
years Modules TAF Teacher
1° 2° What paradigms beyond the pandemic? Individual vs. Society, Private vs. Public D Federico Brunetti (Coordinatore)

Career prospects


Module/Programme news

News for students

There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details.

Graduation


Student mentoring


Gestione carriere


Linguistic training CLA


Internships


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