Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Marketing e comunicazione d'impresa - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04
6
B
SECS-P/01
9
B
SECS-P/08
9
B
SECS-S/03
6
B
SECS-P/12
6
F
-

2° Year   activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
9
C
AGR/01
9
C
AGR/01
9
B
SECS-P/08
9
B
SECS-P/13
6
B
SECS-P/12
15
E
-
activated in the A.Y. 2022/2023
ModulesCreditsTAFSSD
9
C
AGR/01
9
C
AGR/01
9
B
SECS-P/08
9
B
SECS-P/13
6
B
SECS-P/12
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Digital Business & Web Marketing  (2022/2023)

Teaching code

4S006065

Academic staff

Ilenia Confente, Silvia Blasi

Coordinator

Ilenia Confente

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

Primo semestre (lauree magistrali) dal Oct 3, 2022 al Dec 23, 2022.

Location

VERONA

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The aim is to enable student to have the specific competencies and skills at both strategic and operational level in the field of digital marketing and social media marketing.
Finally, the student will be able to understand how the digital environment works and how to plan and manage a brand/company activities across the online and the offline environments.
Within the course, a project work will be realized to develop a digital marketing project. Such project work will allow students to implement the tools learnt during the course and to strenghten their relational and communication skills, improving the interaction with other students in order to face and manage together complex case studies.

Program

contesto digitale: comprensione delle dinamiche di un brand digitale
 Digital business models
 Customer Journey e Digital Marketing
 Omni-canalità e touchpoints digitali
Strutturazione di un progetto di Digital Marketing
 Le fasi di creazione e sviluppo di una Digital Strategy
 Costruzione di Buyer Personas & Customer Journey
 Content Strategy e Search Engine Optimization (SEO)
Strumenti web
 Email marketing e relativi tool
 Creazione di un sito e blog con Wordpress e Photoshop
 Web Analytics
 Lettura dei dati con Analytics
 Il Digital Marketing outbound (DEM, SEM and GDN…)
Social media
 Ruolo, struttura e influenza dei Social Media
 La strategia di social media marketing - un piano di social media marketing (teoria)
 Pianificazione ed esecuzione di una tattica di social media marketing (pratica)
 Content Marketing e Influencer Marketing nei Social media
 Influencer Marketing: una testimonianza concreta
Social Media listening and monitoring
 Analisi e ricerche sui social media
 Gestione dei dati e metriche nei social media. KPI’s
 Follow-up sui lavori di gruppo

Learning assessment procedures

The exam will be written and wil be the same for both participants that for non class participants. The exam will have open answer questions that will cover all the materials presented in class but also in the suggested book. The exam will be take in place but the online exam will be allowed for those students who will request it.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Exam language

italiano