Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea magistrale in Lingue per la comunicazione turistica e commerciale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
1ST FOREIGN LANGUAGE
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/07
9
B
L-LIN/21
2nd FOREIGN LANGUAGE
9
B
L-OR/21
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/07
9
B
L-LIN/21
6
B
IUS/04
9
B
SECS-P/08
6
B
SECS-P/07
6
C
SECS-P/12

2° Year   activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
1ST FOREIGN LANGUAGE
6
B
L-LIN/21
6
B
L-LIN/12
6
B
L-LIN/04
6
B
L-LIN/14
6
B
L-LIN/07
6
B
INF/01
6
C
SECS-P/11
9
B
SECS-P/08
6
B
SECS-P/07
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
12
D
-
Between the years: 1°- 2°
Further linguistic skills
6
F
L-LIN/09
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
3
F
-
Between the years: 1°- 2°
Project work/stage
9
F
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Digital and interactive marketing for goods and services [Cognomi M-Z]  (2022/2023)

Teaching code

4S006136

Academic staff

Francesca Bazzani, Francesca Simeoni

Coordinator

Francesca Bazzani

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

I semestre (Lingue e letterature straniere) dal Sep 26, 2022 al Dec 23, 2022.

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The course aims to give the students useful tools and competencies to understand, define and manage digital marketing processes for goods and services both in B2B and B2C contexts. Using interactive lectures, business cases, testimonials, and an active approach, students will identify the leading theories to apply in the development of a marketing plan, studying both theoretical and practical aspects of marketing, including the digital challenges of today's world. In addition to the theoretical aspects, the course will teach a methodological approach to digital, strategic and operational marketing, identifying the information needed to start a correct decision-making process and the steps to reach the identified marketing targets.

Prerequisites and basic notions

Knowledge of English at an intermediate level and knowledge of Marketing Principles are recommended

Program

The course aims to offer students the skills useful for governing the marketing processes of goods and services in B2B and B2C exchange activities, with particular reference to digital and interactive marketing. Through an interactive process, students will identify the main theories and dynamics useful for creating a marketing plan, thus deepening both the theoretical and practical aspects of the subject and dealing with the stimuli and challenges of the digital world. The methodological aspects of marketing activities will also be addressed, making students able to assess the information needs necessary to implement a correct decision-making process and the necessary steps to achieve the marketing objectives set also through the use of digital marketing tools. . Reference text: Hanlon A., Digital Marketing, Sage, London, 2022 (second edition).

Bibliography

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Didactic methods

Lessons will take place according to frontal teaching methods.

Learning assessment procedures

The exam will consist of an oral test with open-ended questions aimed at ascertaining the knowledge of the individual topics relating to the marketing processes of goods and services. The evaluation criteria are as follows: - Theoretical knowledge of the individual topics - Level of depth and argumentation skills of the individual topics - Language proficiency - Ability to connect topics - Ability to apply concepts to real cases Attending students will have the opportunity to participate in group work aimed at creating a marketing plan. The score attributed to the group work will be added to the mark of the exam.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

Theoretical knowledge of individual topics; Level of in-depth study and capacity for argumentation of individual topics; Mastery of language; Ability to link topics; Ability to connect the teroric topics also through examples.

Criteria for the composition of the final grade

-

Exam language

ITALIANO