Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Scienze e tecnologie viticole ed enologiche - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
9
A/C
MAT/05 ,SECS-S/01
English B1 level
6
E
-

2° Year  activated in the A.Y. 2021/2022

ModulesCreditsTAFSSD
15
B/C
AGR/15
12
B
AGR/03
Training
6
F
-

3° Year  activated in the A.Y. 2022/2023

ModulesCreditsTAFSSD
12
B/C
AGR/11 ,AGR/12
12
B/C
AGR/15
Final exam
3
E
-
ModulesCreditsTAFSSD
9
A/C
MAT/05 ,SECS-S/01
English B1 level
6
E
-
activated in the A.Y. 2021/2022
ModulesCreditsTAFSSD
15
B/C
AGR/15
12
B
AGR/03
Training
6
F
-
activated in the A.Y. 2022/2023
ModulesCreditsTAFSSD
12
B/C
AGR/11 ,AGR/12
12
B/C
AGR/15
Final exam
3
E
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S005939

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL

Period

Primo sem_ 3 anno dal Oct 24, 2022 al Jan 27, 2023.

Learning objectives

The aim of the course is the investigation of the links between wine tourism and sustainable territorial development, land use policy and planning and collective and corporate wine marketing. The wine tourist demographics, behavior and experiences are analyzed in relation to the winery marketing strategies creating strict links with the Wine Marketing course.

Prerequisites and basic notions

Non sono richieste conoscenze specifiche / No specific knowledge is required

Program

In summary, the program is as follows: Wine tourism: definitions, analysis approaches, relevant themes. The context of wine tourism: the point of view of the company, the policy maker and the consumer. Wine tourism and territorial development. The role of public institutions in supporting the 'soft' infrastructure required by wine tourism. Analysis of the relationships between wine marketing and wine tourism. The role of wine tourism marketing to transform wine from a low engagement product to a highly engaging experience. Strategic opportunities and constraints of the 'cellar door' approach. The role of festivals and events for wine marketing and wine tourism. The routes and the wine routes. How to build a wine destination. Regional case studies. Business case studies.

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

Teaching methods The teaching methods consist of lectures dedicated to the transmission of basic concepts and methods of analysis; to this are added exercises essentially consisting of the discussion of cases. A textbook is used supplemented by in-depth readings that are proposed during the course. The content of the textbook, supplementary readings and exercises are strictly related to the program. All the material is also made available to non-attending students on the e-learning platform.

Learning assessment procedures

Single oral examination.
It aims to verify the acquired knowledge and the capability to link them.
The oral examination covers the entire program.
The final evaluation is expressed on 30.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The oral exam covers the entire program. The final evaluation is expressed in 30ths

Criteria for the composition of the final grade

The final evaluation is expressed in 30ths

Exam language

Inglese/English