Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| Periodo generico | Oct 1, 2023 | May 31, 2024 |
| Primo semestre (lauree magistrali) | Oct 2, 2023 | Dec 22, 2023 |
| Secondo semestre (lauree magistrali) | Feb 26, 2024 | May 24, 2024 |
| Session | From | To |
|---|---|---|
| Sessione invernale (lauree magistrali) | Jan 8, 2024 | Feb 23, 2024 |
| Sessione estiva (lauree magistrali) | May 27, 2024 | Jul 12, 2024 |
| Sessione autunnale (lauree magistrali) | Aug 26, 2024 | Sep 20, 2024 |
| Session | From | To |
|---|---|---|
| Sessione autunnale a.a. 2022/2023 | Dec 5, 2023 | Dec 7, 2023 |
| Sessione invernale a.a. 2022/2023 | Apr 3, 2024 | Apr 5, 2024 |
| Sessione estiva a.a. 2023/2024 | Sep 4, 2024 | Sep 6, 2024 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
francesca.bazzani@univr.it
045 8028218
daniela.cavallo@univr.it
riccardo.dalberto@univr.it
massimo.melchiori@univr.it
martina.menon@univr.it
paolo.pasquetto@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year It will be activated in the A.Y. 2024/2025
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Creativity and marketing innovation (2023/2024)
Teaching code
4S009096
Academic staff
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Primo semestre (lauree magistrali) dal Oct 2, 2023 al Dec 22, 2023.
Courses Single
Not Authorized
Learning objectives
The course aims to analyze business creative processes, highlighting their connections with marketing and innovation, with particular attention to product innovation.
Within a theoretical framework that sees creativity as a primary intangible resource to face and promote change, manage problem solving and generate innovation, the reasoning is articulated on different levels, individual, group and organizational, in which it can be declined the development of creativity.
At the end of the course, the student will have acquired: - a basic knowledge of the paradigms of creativity and innovation in marketing; - method indications (mental and technical approaches) to creatively carry out any professional activity, even beyond the marketing sphere, and to develop the creativity of a work team; - awareness of the personal skills to be equipped to generate innovation and change.
Prerequisites and basic notions
Marketing fundamentals
Program
Product innovation
- A multidimensional concept
- The importance of product innovation
- Product innovation and competitiveness
- The determinants of product innovation: Novelty, Resolution, Elaboration
- Product innovation and organizational creativity
Organizational creativity
- The three-dimensionality of corporate creativity: individual, group and organizational factors
- Where good ideas come from: long time, collision, connection and creative failure
- The principles of creativity: breaking of the paradigm, paradox and multisensoriality
- Creative thinking and creative process
- Techniques for developing creativity
- Managerial approaches and soft skills for the creative marketing manager
Marketing and innovation
- The marketing strategies of innovation: timing and positioning
- Product development: from concept generation to market launch
- Creativity and words: tthe naming, a complex activity
- The role of marketing tests
- Obstacles to change and creativity killers
- Leadership in marketing teams: from leadership of one's ideas to innovation leadership
Bibliography
Didactic methods
The teaching methods consist of lectures, laboratory in the field of naming and design thinking, case study analysis, critical reading of international scientific journals and business testimonials useful for the implementation of theoretical knowledge. During the lessons, students will have the opportunity to work in groups on projects dedicated to the development of creative ideas based on the design thinking methodology. The activities carried out will be delivered in person, with the support of video-recorded lessons available on the Moodle platform on the page dedicated to the course.
Learning assessment procedures
The exam is structured in a written part (compulsory) and in a possible oral part proposed by the teacher in case of doubt. The oral exam can also be requested by the student as a supplement to the written mark. The written part consists of 5/6 open but specific questions, which concern the textbook (except chapters 1,2,3 e 6), the notes from the (video-) lessons and the material available on the course moodle. Students who have participated in the project work will receive an evaluation that will be considered in the composition of the final judgment
Evaluation criteria
The evaluation of the test will take into account the following criteria: - general view of the discipline - command of language - degree of in-depth study of individual topics - ability to connect topics (mental elasticity) - ability to apply concepts to reality
Criteria for the composition of the final grade
The vote is expressed out of thirty and takes into account the evaluation obtained in the eventual participation in the project work
Exam language
italiano
Type D and Type F activities
Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di crediti formativi mediante attività a scelta (chiamate anche "di tipologia D e F").
Oltre che in insegnamenti previsti nei piani didattici di altri corsi di studio e in certificazioni linguistiche o informatiche secondo quanto specificato nei regolamenti di ciascun corso, tali attività possono consistere anche in iniziative extracurriculari di contenuto vario, quali ad esempio la partecipazione a un seminario o a un ciclo di seminari, la frequenza di laboratori didattici, lo svolgimento di project work, stage aggiuntivo, eccetera.
Come per ogni altra attività a scelta, è necessario che anche queste non costituiscano un duplicato di conoscenze e competenze già acquisite dallo studente.
Quelle elencate in questa pagina sono le iniziative extracurriculari che sono state approvate dalla Commissione didattica e quindi consentono a chi vi partecipa l'acquisizione dei CFU specificati, alle condizioni riportate nelle pagine di dettaglio di ciascuna iniziativa.
Si ricorda in proposito che:
- tutte queste iniziative richiedono, per l'acquisizione dei relativi CFU, il superamento di una prova di verifica delle competenze acquisite, secondo le indicazioni contenute nella sezione "Modalità d'esame" della singola attività;
- lo studente è tenuto a inserire nel proprio piano degli studi l'attività prescelta e a iscriversi all'appello appositamente creato per la verbalizzazione, la cui data viene stabilita dal docente di riferimento e pubblicata nella sezione "Modalità d'esame" della singola attività.
Scopri i percorsi formativi promossi dal Teaching and learning centre dell'Ateneo, destinati agli studenti iscritti ai corsi di laurea, volti alla promozione delle competenze trasversali: https://talc.univr.it/it/competenze-trasversali
CONTAMINATION LAB
Il Contamination Lab Verona (CLab Verona) è un percorso esperienziale con moduli dedicati all'innovazione e alla cultura d'impresa che offre la possibilità di lavorare in team con studenti e studentesse di tutti i corsi di studio per risolvere sfide lanciate da aziende ed enti. Il percorso permette di ricevere 6 CFU in ambito D o F. Scopri le sfide: https://www.univr.it/clabverona
ATTENZIONE: Per essere ammessi a sostenere una qualsiasi attività didattica, incluse quelle a scelta, è necessario essere iscritti all'anno di corso in cui essa viene offerta. Si raccomanda, pertanto, ai laureandi delle sessioni di dicembre e aprile di NON svolgere attività extracurriculari del nuovo anno accademico, cui loro non risultano iscritti, essendo tali sessioni di laurea con validità riferita all'anno accademico precedente. Quindi, per attività svolte in un anno accademico cui non si è iscritti, non si potrà dar luogo a riconoscimento di CFU.
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Thematic cycle of conferences on Women's "leadership": data, reflections and experiences | D |
Martina Menon
(Coordinator)
|
| 1° 2° | Il festival del Futuro - 2023/2024 | D |
Paola Signori
(Coordinator)
|
| 1° 2° | Educational laboratory on credit securitization | D |
Michele De Mari
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Data Analysis Laboratory with R (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Advanced Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Plan your future | D |
Paolo Roffia
(Coordinator)
|
| 1° 2° | Plan your future | D |
Paolo Roffia
(Coordinator)
|
| 1° 2° | Marketing plan | D |
Fabio Cassia
(Coordinator)
|
| 1° 2° | Programming in Matlab | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Introduction to Java programming | D |
Alessandro Gnoatto
(Coordinator)
|
| 1° 2° | Sustainable business model frameworks as an analysis tool: applications in the agrifood sector | D |
Vincenzo Riso
(Coordinator)
|
| 1° 2° | Experience 3 Days as a Manager | D |
Nicola Cobelli
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Digital experiments in economics - 2023/2024 | D |
Claudio Zoli
(Coordinator)
|
| 1° 2° | The accountant as a business consultant | D |
Riccardo Stacchezzini
(Coordinator)
|
| 1° 2° | Key markets / business approach & business negotiations - 2023/2024 | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | Professional communication for economics – 2023/2024 | D |
Claudio Zoli
(Coordinator)
|
| 1° 2° | The why, the what and the how of structural equation modelling | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Topics in economics and ethics of artificial intelligence- 2023/2024 | D |
Claudio Zoli
(Coordinator)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.
Linguistic training CLA
Graduation
List of theses and work experience proposals
| theses proposals | Research area |
|---|---|
| Brand identity e corporate brand storytelling | Various topics |
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
