Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
| Period | From | To |
|---|---|---|
| Periodo generico | Oct 1, 2022 | May 31, 2023 |
| Primo semestre (lauree magistrali) | Oct 3, 2022 | Dec 23, 2022 |
| Secondo semestre (lauree magistrali) | Feb 20, 2023 | May 19, 2023 |
| Session | From | To |
|---|---|---|
| Sessione invernale (lauree magistrali) | Jan 9, 2023 | Feb 17, 2023 |
| Sessione estiva (lauree magistrali) | May 22, 2023 | Jul 7, 2023 |
| Sessione autunnale (lauree magistrali) | Aug 28, 2023 | Sep 22, 2023 |
| Session | From | To |
|---|---|---|
| Sessione autunnale | Dec 5, 2022 | Dec 7, 2022 |
| Sessione straordinaria riservata MS e MCI | Feb 24, 2023 | Feb 24, 2023 |
| Sessione invernale | Apr 4, 2023 | Apr 6, 2023 |
| Sessione estiva | Sep 5, 2023 | Sep 7, 2023 |
Exam calendar
Exam dates and rounds are managed by the relevant Economics Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Should you have any doubts or questions, please check the Enrollment FAQs
Academic staff
francesca.bazzani@univr.it
045 8028218
daniela.cavallo@univr.it
riccardo.dalberto@univr.it
massimo.melchiori@univr.it
martina.menon@univr.it
paolo.pasquetto@univr.it
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
| Modules | Credits | TAF | SSD |
|---|
2° Year activated in the A.Y. 2023/2024
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
| Modules | Credits | TAF | SSD |
|---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Digital business & social media marketing (2023/2024)
Teaching code
4S010485
Academic staff
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
Primo semestre (lauree magistrali) dal Oct 2, 2023 al Dec 22, 2023.
Courses Single
Not Authorized
Program
Il contesto digitale: comprensione delle dinamiche di un brand digitale
-Digital business models
- Customer Journey e Digital Marketing
- Omni-canalità e touchpoints digitali
Strutturazione di un progetto di Digital Marketing
Le fasi di creazione e sviluppo di una Digital Strategy
Costruzione di Buyer Personas & Customer Journey
Strumenti web
- Email marketing e relativi tool
- Approcci pratici agli strumenti per le campagne pubblicitarie
- Lettura dei dati con Analytics
- Creazione di Dashboard interattivi per attività di analisi e monitoraggio
Social media
- Ruolo, struttura e influenza dei Social Media
-La strategia di social media marketing - un piano di social media marketing (teoria)
- Pianificazione ed esecuzione di una tattica di social media marketing (pratica)
- Content Marketing e Influencer Marketing nei Social media
- Social Media listening and monitoring
- Analisi e ricerche sui social media
- Gestione dei dati e metriche nei social media. KPI’s
Follow-up sui lavori di gruppo
*il programma è provvisorio e potrebbe subire della variazioni/integrazioni. Consultare sempre la pagina Moodle dell'insegnamento in cui verranno sempre segnalate le modifiche a calendario.
Bibliography
Learning assessment procedures
The exam will be written and wil be the same for both participants that for non class participants. The exam will have open answer questions that will cover all the materials presented in class but also in the suggested book. The exam will be take in place but the online exam will be allowed for those students who will request it.
Exam language
Italiano
Type D and Type F activities
SOFT SKILLS
Find out more about the Soft Skills courses for Univr students provided by the University's Teaching and Learning Centre: https://talc.univr.it/it/competenze-trasversali
CONTAMINATION LAB
The Contamination Lab Verona (CLab Verona) is an experiential course with modules on innovation and enterprise culture that offers the opportunity to work in teams with students from all areas to solve challenges set by companies and organisations.
Upon completion of a CLab, students will be entitled to receive 6 CFU (D- or F-type credits).
Find out more: https://www.univr.it/clabverona
PLEASE NOTE: In order to be admitted to any teaching activities, including those of your choice, you must be enrolled in the academic year in which the activities in question are offered. Students who are about to graduate in the December and April sessions are therefore advised NOT to undertake extracurricular activities in the new academic year in which they are not enrolled, as these graduation sessions are valid for students enrolled in the previous academic year. Therefore, students who undertake an activity in an academic year in which they are not enrolled will not be granted CFU credits.
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Ciclo tematico di conferenze: “Conflitti. Riconoscere, prevenire, gestire” - 2022/2023 | D |
Riccardo Stacchezzini
(Coordinator)
|
| 1° 2° | Securitisation transactions - Focus on securitisations of OF NPL / NPE /UTP | D |
Michele De Mari
(Coordinator)
|
| 1° 2° | The Fashion Lab - 2022/23 | D |
Caterina Fratea
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Economic Thinking and Thesis Writing | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Analysis Laboratory with R (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Visualization Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Python Laboratory | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Data Science Laboratory with SAP | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Advanced Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Excel Laboratory (Verona) | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Laboratory on research methods for business | D |
Cristina Florio
(Coordinator)
|
| 1° 2° | Piano di marketing 2022/23 | D |
Fabio Cassia
(Coordinator)
|
| 1° 2° | Programming in Mathlab | D |
Marco Minozzo
(Coordinator)
|
| 1° 2° | Programming in SAS | D |
Marco Minozzo
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Business & predictive analytics for International Firms (with Excel Applications) - 2022/23 | D |
Angelo Zago
(Coordinator)
|
| 1° 2° | Soft skills training for economics - 2022/23 | D |
Claudio Zoli
(Coordinator)
|
| 1° 2° | Topics in applied economics and finance - 2022/23 | D |
Claudio Zoli
(Coordinator)
|
| 1° 2° | Experience 3 Days as a Manager | D |
Riccardo Stacchezzini
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | The Chartered Accountant as a business consultant | D |
Riccardo Stacchezzini
(Coordinator)
|
| 1° 2° | Integrated Financial Planning 2022/2023 | D |
Riccardo Stacchezzini
(Coordinator)
|
| years | Modules | TAF | Teacher |
|---|---|---|---|
| 1° 2° | Project "B-EDUCATION: ideas that count" - 1 cfu | D |
Roberto Bottiglia
(Coordinator)
|
| 1° 2° | Project "B-EDUCATION: ideas that count" - 2 cfu | D |
Roberto Bottiglia
(Coordinator)
|
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and soon also via the Univr app.
Linguistic training CLA
Graduation
List of theses and work experience proposals
| theses proposals | Research area |
|---|---|
| Brand identity e corporate brand storytelling | Various topics |
| Il futuro del corporate reporting (COVID19) | Various topics |
| Le scelte alimentari dei giovani italiani: quanto è importante la sostenibilità? | Various topics |
| Nuovi scenari e nuovi contesti di acquisto e consumo di bevande alcoliche | Various topics |
| Sfide e opportunità del contesto digitale | Various topics |
| Tesi di Laurea in Economia Comportamentale | Various topics |
