Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Academic calendar
The academic calendar shows the deadlines and scheduled events that are relevant to students, teaching and technical-administrative staff of the University. Public holidays and University closures are also indicated. The academic year normally begins on 1 October each year and ends on 30 September of the following year.
Course calendar
The Academic Calendar sets out the degree programme lecture and exam timetables, as well as the relevant university closure dates..
Period | From | To |
---|---|---|
I semestre (Lingue e letterature straniere) | Sep 27, 2021 | Jan 8, 2022 |
Annuale (Lingue e letterature straniere) | Sep 27, 2021 | May 28, 2022 |
II semestre (Lingue e letterature straniere) | Feb 14, 2022 | May 28, 2022 |
Session | From | To |
---|---|---|
ESAMI LINGUE - sessione invernale | Jan 10, 2022 | Feb 12, 2022 |
ESAMI LINGUE - sessione estiva | May 30, 2022 | Jul 23, 2022 |
ESAMI LINGUE - sessione autunnale | Aug 29, 2022 | Sep 24, 2022 |
Session | From | To |
---|---|---|
LAUREE LINGUE - sessione autunnale (a.a. 2020-2021) | Nov 8, 2021 | Nov 13, 2021 |
LAUREE LINGUE - sessione straordinaria (a.a. 2020-2021) | Mar 28, 2022 | Apr 2, 2022 |
LAUREE LINGUE - sessione estiva (a.a. 2021-2022) | Jul 11, 2022 | Jul 16, 2022 |
Exam calendar
Exam dates and rounds are managed by the relevant Foreign Languages and Literatures Teaching and Student Services Unit.
To view all the exam sessions available, please use the Exam dashboard on ESSE3.
If you forgot your login details or have problems logging in, please contact the relevant IT HelpDesk, or check the login details recovery web page.
Academic staff
Morbiato Giacomo
giacomo.morbiato@univr.itStudy Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
Modules | Credits | TAF | SSD |
---|
German literature and culture 1
German literature and culture 1
2° Year activated in the A.Y. 2022/2023
Modules | Credits | TAF | SSD |
---|
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Geography of communication and international trade
Italian literature and culture
Modern and Contemporary Economic History
Theory and Techniques of communication
3° Year activated in the A.Y. 2023/2024
Modules | Credits | TAF | SSD |
---|
Comparative and European Public law
Principles of international marketing
Modules | Credits | TAF | SSD |
---|
German literature and culture 1
German literature and culture 1
Modules | Credits | TAF | SSD |
---|
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
English literature and culture 2
French literature and culture 2
German literature and culture 2
Spanish literature and culture 2
Geography of communication and international trade
Italian literature and culture
Modern and Contemporary Economic History
Theory and Techniques of communication
Modules | Credits | TAF | SSD |
---|
Comparative and European Public law
Principles of international marketing
Modules | Credits | TAF | SSD |
---|
Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Principles of tourism marketing (2023/2024)
Teaching code
4S02445
Teacher
Coordinator
Credits
9
Language
Italian
Scientific Disciplinary Sector (SSD)
SECS-P/08 - MANAGEMENT
Period
II semestre (Lingue e letterature straniere) dal Feb 19, 2024 al May 25, 2024.
Courses Single
Authorized
Learning objectives
The course contributes the managerial knowledge inside the degree course. It aims to give an introduction to the principles and way of thinking typical of corporate marketing. Topics related to tourism industry will be focused as well as problems regarding strategic and operating marketing, taking the perspective of the tourist business (accommodation, transport, tour organization) in its changing environment (globalization, new trends in consumer behavior, ICT development). The course will introduce theory and case histories, examples and professionals’ invited speeches. At the end of the course, students will have to be able to identify marketing oriented behaviors and relative tools inside business decisions.
Prerequisites and basic notions
None
Program
Introduction to tourism marketing
The features of services in tourism marketing
Marketing environment
The role of marketing in strategic planning
Marketing information systems and marketing research
Buying behavior in consumer and organizations markets
Segmentation, targeting and positioning
Development of the marketing mix for tourism and hospitality industry
Pricing
Distribution channels
Promotion: communication, sales promotion, advertising
Direct marketing and online marketing
Destination marketing
The marketing plan
→ For attending students, teaching consist in lectures, where basic knowledge is delivered together with business cases, examples and living testimonials. Using e learning platform, slides are uploaded at the end of each teaching week. Additional material will be uploaded on e learning platform and also optional readings can be found on social network platform (closed group).
→ Incoming ERASMUS students are asked to contact professor Ugolini at the beginning of the course in order to agree with the teaching methods and assessment tests
Last update: 02/2024
Bibliography
Didactic methods
The teaching activity consists in lectures with presentations of cases and real examples, as well as markers' testimonials. Participants are recommended to register with Moodle. There the slides will be regularly published and all the detailed information will be provided.
Learning assessment procedures
An oral examination with open questions will be carried out to assess:
- knowledge of concepts,
-ability to apply knowledge;
-appropriate use of the technical language.
Evaluation criteria
The assessment is based on the following elements: level of knowledge, ability to apply knowledge critically, ability to use proper jargon
Criteria for the composition of the final grade
The assessment is based on the following elements: level of knowledge, ability to apply knowledge critically, ability to use proper jargon
Exam language
Italiano
Sustainable Development Goals - SDGs
This initiative contributes to the achievement of the Sustainable Development Goals of the UN Agenda 2030. More information on sustainabilityType D and Type F activities
Nei piani didattici di ciascun Corso di studio è previsto l’obbligo di conseguire un certo numero di CFU di tipologia D e di tipologia F.
CFU D (attività a scelta dello studente)
I CFU D possono essere acquisiti mediante:
- insegnamenti non obbligatori nel proprio piano didattico (previa approvazione del Presidente del Collegio didattico per insegnamenti non selezionabili in autonomia)
- attività accreditate dal Collegio didattico
- competenze linguistiche (diverse o ulteriori) rispetto a quelle obbligatorie
- tirocini o stage
- TALC (competenze trasversali).
Competenze trasversali TALC
Nota bene: i corsi TALC sono riconosciuti solo come CFU D.
Il numero di CFU D va calcolato complessivamente sull’intero triennio/biennio e non è legato all'annualità.
CFU F
I CFU F sono solitamente relativi ad abilità informatiche, competenze linguistiche, stage e tirocini e ulteriori attività formative accreditate in questa tipologia dal Collegio Didattico.
Nel corso di laurea in Lingue e culture per il turismo e il commercio internazionale sono previste le seguenti tipologie:
- 3 CFU per terza lingua (livello B1)
- 3 CFU per informatica
- 6 CFU per stage obbligatorio.
Le competenze informatiche possono essere acquisite attraverso:
- il superamento della prova pratica presso le aule informatiche di Ateneo,
- la frequenza dei corsi attivati da scuole e centri accreditati dall’AICA (Associazione Italiana per l’Informatica e il Calcolo Automatico) o riconosciuti dalla Provincia e dalla Regione e superamento della relativa prova finale. Le domande per il riconoscimento delle competenze informatiche acquisite precedentemente vengono esaminate dalla Commissione per il riconoscimento delle Competenze Informatiche.
Le attività di stage sono finalizzate a far acquisire allo studente una conoscenza diretta in settori di particolare utilità per l’inserimento nel mondo del lavoro e per l’acquisizione di abilità specifiche d’interesse professionale.
Documents and news
- Domanda di riconoscimento crediti su certificazioni esterne di abilità-competenze informatiche (pdf, it, 524 KB, 16/06/21)
years | Modules | TAF | Teacher |
---|---|---|---|
1° 2° 3° | Introduction to robotics for humanities students | D |
Paolo Fiorini
(Coordinator)
|
To discover all the teaching activities accredited by the foreign teaching college click here
Career prospects
Module/Programme news
News for students
There you will find information, resources and services useful during your time at the University (Student’s exam record, your study plan on ESSE3, Distance Learning courses, university email account, office forms, administrative procedures, etc.). You can log into MyUnivr with your GIA login details: only in this way will you be able to receive notification of all the notices from your teachers and your secretariat via email and also via the Univr app.
Student login and resources
Gestione carriere
Attendance and location
Attendance is not mandatory.
More detailed information on attendance requirements, please refer to the “Regolamento del corso di studio”, available under the “Regolamenti” section in “Il Corso”. While the Student Handbook does not require mandatory attendance, it is recommended to confirm specific attendance policies with your professors for each course, lab, or practical training.
Part time enrolment is an option. For more information, visit the Possibilità di iscrizione Part time.
Classrooms and exam locations are:
Classes and exams are held at the following locations:
- Polo Zanotto (close to the Foreign Languages and Literatures building)>
- Polo Santa Marta
Assegnazione tutore
Attività accreditate D/F
Calendario didattico dettagliato
Cambio lingua curriculare
Competenze informatiche
Competenze linguistiche (prima e seconda lingua)
Competenze linguistiche in triennale (terza lingua CFU F)
Compilazione del piano didattico
Corso di Lingua catalana a.a. 2024-25
Corso di Lingua portoghese
Erasmus+ e altre esperienze all'estero
Linguistic training CLA
Presentazione dei corsi di studio e Open day
Graduation
Saperi minimi
Internships and apprenticeships - Foreign Languages and Literatures
Internships and apprenticeships
A mandatory internship period (6 CFUs) within business organizations is included in the study plan for the Bachelor’s degree in Languages and Cultures for Tourism and International Commerce (L12).
The internship is designed to provide students with practical experience in areas relevant to their future professional careers and to help them acquire specific professional skills.
Internship activities are conducted under the direct supervision of an individual lecturer and take place at professional firms, public administration offices, and companies accredited by the University of Verona.
Credits earned through internship activities will be awarded in accordance with the detailed provisions of the current “Regolamento d’Ateneo per il riconoscimento dei crediti maturati negli stage universitari” (University Regulations for the Recognition of Credits Accrued in University Internships).
- Information for prospective students about internships can be found at Stage e tirocini.
- Information for enrolled students is available on MyUnivr - come fare per - stage e tirocini.
- Information for companies regarding internships can be found at Stage e tirocini per azienze.
For more details, please visit the following link https://www.univr.it/it/i-nostri-servizi/gestione-carriere-studenti-lingue-e-letterature-straniere/stage-e-tirocini-lingue-e-letterature-straniere