Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
This information is intended exclusively for students already enrolled in this course.If you are a new student interested in enrolling, you can find information about the course of study on the course page:
Laurea in Scienze e tecnologie viticole ed enologiche - Enrollment from 2025/2026The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year activated in the A.Y. 2023/2024
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3° Year activated in the A.Y. 2024/2025
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Cellar door wine tourism (2024/2025)
Teaching code
4S005939
Academic staff
Coordinator
Credits
6
Language
Italian
Scientific Disciplinary Sector (SSD)
AGR/01 - AGRICULTURAL ECONOMICS AND RURAL APPRAISAL
Period
Semester 1 - third year only dal Oct 28, 2024 al Jan 31, 2025.
Courses Single
Authorized
Learning objectives
The aim of the course is the investigation of the links between wine tourism and sustainable territorial development, land use policy and planning and collective and corporate wine marketing. The wine tourist demographics, behavior and experiences are analyzed in relation to the winery marketing strategies creating strict links with the Wine Marketing course.
Prerequisites and basic notions
No specific knowledge is required / No specific knowledge is required
Program
In summary, the program is as follows: Wine tourism: definitions, analysis approaches, relevant themes. The context of wine tourism: the point of view of the company, the policy maker and the consumer. Wine tourism and territorial development. The role of public institutions in supporting the 'soft' infrastructure required by wine tourism. Analysis of the relationships between wine marketing and wine tourism. The role of wine tourism marketing to transform wine from a low engagement product to a highly engaging experience. Strategic opportunities and constraints of the 'cellar door' approach. The role of festivals and events for wine marketing and wine tourism. The routes and the wine routes. How to build a wine destination. Regional case studies. Business case studies.
Bibliography
Didactic methods
Teaching methods The teaching methods consist of frontal lessons dedicated to the transmission of basic concepts and analysis methodologies; to this are added exercises essentially consisting of the discussion of cases. All the material is also made available to non-attending students on the e-learning platform.
Learning assessment procedures
Final written test with multiple-choice type questions and open questions. The final evaluation is expressed in 30 points
Evaluation criteria
The written test is aimed at verifying the breadth of the knowledge acquired and the systemic connection skills between them.
Criteria for the composition of the final grade
The final evaluation is expressed in 30 points.
Exam language
Italiano
