Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2026/2027 A.A. 2025/2026 A.A. 2024/2025

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
9
B
MAT/06
12
B
INF/01
9
B
SECS-P/08
9
B/C
IUS/01 ,M-FIL/03

2° Year  It will be activated in the A.Y. 2026/2027

ModulesCreditsTAFSSD
Final exam
21
E
-
It will be activated in the A.Y. 2026/2027
ModulesCreditsTAFSSD
Final exam
21
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
1 module among the following
6
B
MAT/09
6
B
MAT/06
6
B
MAT/08
Between the years: 1°- 2°
2 modules among the following
6
B
INF/01
6
B
ING-INF/05
6
B
ING-INF/05
6
B
INF/01
6
B
INF/01
Between the years: 1°- 2°
1 module among the following  
A.A. 2025/26 e 2026/27 - Network science and econophysics not activated
A.A. 2026/27 Complex systems and social physics not activated
6
C
FIS/02
6
C
FIS/02
6
C
SECS-S/01
Between the years: 1°- 2°
1 module among the following
6
C
M-FIL/02
6
C
IUS/02
6
C
IUS/17
6
C
SPS/07
6
C
IUS/04
Between the years: 1°- 2°
2 modules among the following
6
C
SECS-P/10
6
C
SECS-P/08
6
C
SECS-P/10
6
C
SECS-P/08
6
C
AGR/01
Between the years: 1°- 2°
Further activities: International students (i.e. students who do not have an Italian bachelor's degree) must compulsorily gain 3 credits of Italian language skills level B2.
6
F
-
Between the years: 1°- 2°
12
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Digital Marketing and Market Research  (2025/2026)

Teaching code

4S009071

Academic staff

Silvia Blasi, Ilenia Confente

Coordinator

Silvia Blasi

Credits

6

Language

English en

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

2nd semester dal Mar 2, 2026 al Jun 12, 2026.

Courses Single

Authorized

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The course aims to provide specific knowledge related to marketing tools, both strategic and operational, with special attention to digital marketing and communication management through 'above the line' and 'below the line' tools. The course also aims to deepen the Customer Relationship Management issues as a customer relationship management process based on effective market segmentation and consumer profiling.