Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2026/2027 A.A. 2025/2026

This information is intended exclusively for future freshmen who will enroll for the 2025/2026 academic year.
If you are already enrolled in this course of study, consult the information available on the course page:

Master’s degree in Marketing and Corporate Communication - Enrollment until 2024/2025

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
IUS/04
6
B
SECS-P/01
9
C
SECS-P/08
9
B
SECS-S/03
6
B
SECS-P/12
Stage
6
F
-

2° Year   It will be activated in the A.Y. 2026/2027

ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/07
6
B
SECS-P/08
9
B
SECS-P/08
9
C
SPS/07
Final exam
15
E
-
It will be activated in the A.Y. 2026/2027
ModulesCreditsTAFSSD
9
B
SECS-P/08
9
B
SECS-P/07
6
B
SECS-P/08
9
B
SECS-P/08
9
C
SPS/07
Final exam
15
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
9
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Behavioral economics  (2025/2026)

Teaching code

4S02512

Teacher

Luca Zarri

Coordinator

Luca Zarri

Credits

6

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/01 - ECONOMICS

Period

Secondo semestre LM dal Feb 16, 2026 al May 20, 2026.

Courses Single

Authorized

Lessons timetable MoodleMoodle Seminars 0

Learning objectives

The major goal of this course is to provide students with a better and more rigorous understanding of a number of economic and social phenomena that characterize contemporary advanced economic systems. Several important issues (including consumers' and investors' bounded rationality as well as the so called "happiness paradoxes") can be fruitfully analyzed through the lens of the major theoretical constructs and empirical findings (including experimental evidence) obtained in the last years within the framework of behavioural economics. These topics will be addressed through lectures as well as various forms of interactive teaching managed through the E-learning platform.

Prerequisites and basic notions

Familiarity with basic microeconomic notions is required, with special regard to the logic of consumer choice. In this regard, the chapters focusing on consumer theory in H. Varian's “Microeconomics” handbook are recommended.

Program

Introduction. What is "behavioural economics"? Origins and methodology of behavioural economics. Behavioural economics and experimental economics (lab experiments, field experiments and lab-in-the-field experiments)
Part One (1A): From classic rationality to bounded rationality: dual process theory (System 1 vs. System 2), heuristics and biases. The contribution of neuroeconomics
Part One (1B): From classic rationality to bounded rationality: choice architecture and nudging. “Libertarian paternalism” and nudging, for-profit nudges (“mis-nudges” and dark patterns; win-win nudges) and nudging in nonprofit organizations. Corporate Social Responsibility: the contribution of behavioral economics
Part Two. Subjective well-being paradoxes within advanced economies: the role of positional goods and relational goods

Bibliography

Vai alla bibliografia
Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

The course includes both frontal teaching activities and participatory teaching actions. The latter - to be implemented through various forms of interactive teaching managed through the E-learning platform - will be systematically integrated into the frontal teaching activity in order to improve its overall effectiveness.
During the course, the specific teaching materials will be made available before each lecture on the E-Learning platform.
The reference handbook of the course is "Economia Comportamentale. Guida alla Teoria della Scelta", by E. Angner, Hoepli, 2017.
Further teaching materials will be provided online (e.g. op-eds from the website lavoce.info), through the E-learning service, within the specific webpage prepared for this course.
Classroom attendance, though not compulsory, is highly recommended.

Learning assessment procedures

60-minute written exam, aimed at testing students' understanding of a number of economic and social phenomena that characterize contemporary advanced economic systems and that can be fruitfully addressed through the lens of the major theoretical constructs and empirical findings (including experimental evidence) obtained in the last years within the framework of behavioural economics. The exam will be based on a) multiple choice questions and b) open-ended questions.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The first component of the written exam (multiple choice questions) assigns a maximum of 15 points out of 30. Also the second component (open-ended questions) assigns a maximum of 15 points out of 30.

Criteria for the composition of the final grade

First component: 15 points (out of 30)
Second component: 15 points (out of 30)

Exam language

Italiano