Studying at the University of Verona
Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.
Study Plan
The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.
1° Year
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2° Year It will be activated in the A.Y. 2027/2028
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Two modules among the following| Modules | Credits | TAF | SSD |
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Legend | Type of training activity (TTA)
TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.
Wine marketing and communication (It will be activated in the A.Y. 2027/2028)
Teaching code
4S003385
Credits
10
Scientific Disciplinary Sector (SSD)
-
Learning objectives
The course aims to provide a current analysis of the marketing of goods and services and the implications for the development and implementation of marketing strategies in businesses operating in the wine sector. It provides the fundamental and relevant tools of marketing and communication today, also with reference to technology and corporate social responsibility. It prepares students for the critical analysis of market opportunities and issues.
The course offers a theoretical and practical analysis of new marketing and communication tools in the wine sector. It provides knowledge and skills in analysing the behaviour of today's wine consumers, the marketing and communication strategies of wine businesses, and wine-focused territorial marketing processes.
Educational offer 2026/2027
You can see the information sheet of this course delivered in a past academic year by clicking on one of the links below: