Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2026/2027 A.A. 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD
10
B
AGRI-07/A
10
B
AGRI-03/A ,AGRI-06/A
10
B
AGRI-05/A ,AGRI-05/B
7
B
AGRI-01/A
10
B
AGRI-01/A
8
C
AGRI-04/B ,AGRI-08/A
5
C
STAT-01/B

2° Year   It will be activated in the A.Y. 2027/2028

ModulesCreditsTAFSSD
Two modules among the following
10
C
AGRI-01/A
10
C
AGRI-01/A ,ECON-06/A
10
C
AGRI-01/A
Final exam
27
E
-
It will be activated in the A.Y. 2027/2028
ModulesCreditsTAFSSD
Two modules among the following
10
C
AGRI-01/A
10
C
AGRI-01/A ,ECON-06/A
10
C
AGRI-01/A
Final exam
27
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°
Further activities
3
F
-
Between the years: 1°- 2°
10
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Markets and strategies in the wine industry  (2026/2027)

Teaching code

4S014042

Teacher

Not yet assigned

Credits

7

Language

English en

Scientific Disciplinary Sector (SSD)

AGRI-01/A - Agricultural and Food Economics, and Rural Appraisal

Period

Periodo generico dal Oct 1, 2026 al May 31, 2027.

Courses Single

Authorized

Lessons timetable Seminars 0

Learning objectives

The course aims to introduce students to the topics of wine supply chain management, trade, consumer behavior, and marketing of wine and alcoholic beverages.
Supply Chain
The study of supply chains aims to outline approaches and methodologies for analyzing physical, informational, and financial flows between supply chain operators to understand their structure, interactions, and opportunities, and to support the adoption of effective strategic decisions.
International Trade
The study of international trade aims to provide a comprehensive understanding of global wine markets, combining theoretical analysis with empirical data on trade flows. This approach examines the dynamics of international wine markets, the impact of protectionism and trade liberalization, the role of trade agreements, and the features of major wine-importing countries.
Consumer
The consumer study aims to explore purchasing and consumption behavior following a multidisciplinary approach (psychological, sociological, anthropological, economic) that analyzes the interconnected factors influencing consumer decisions: from product perception to needs and purchase motivations, to values and attitudes.
Marketing
The marketing study aims to provide knowledge about the strategic marketing operational schemes adopted by agri-food companies, from raw material production to final distribution, including industrial processing, with particular attention to the formulation of marketing mix strategies (brand, price, and communication).