Teaching code

4S02442

Teacher

Francesca Simeoni

Coordinatore

Francesca Simeoni

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

II semestre (Lingue e letterature straniere) dal Feb 13, 2023 al May 27, 2023.

Lessons timetable Moodle Seminars

Learning objectives

To provide the participants with the basic knowledge of a company’s nature, functions, operating logic, management and governance. To introduce the issues and the main methods for defining a strategy to obtain competitive advantage in international competitive environments. To present a managerial framework of the tourism phenomenon according to the main actors’ perspectives. The course aims to provide the first basic knowledge in the business field provided by the three-year study plan and will allow the graduate to enter with awareness in business organizations. The course also aims to provide insights to allow the student a conscious choice of curricula.

Prerequisites and basic notions

No prior knowledge is required

Program

WHAT IS A COMPANY - The company as a relational system - The company and the environment in which it acts - The purposes of the company decision-maker and the functions of the company - The birth of the company: a review of production factors - Resources tangible and intangible business - The company as a decision-making process: the criteria of efficiency and effectiveness - Entrepreneurship and manageriality STRATEGIC MANAGEMENT - The strategy between the study of competitors and the enhancement of company resources - The analysis of the competitive context - Possible ways of business development - The ways of competitive differentiation and cost leadership - Non-competitive relationships between companies QUANTITATIVE MODELS TO SUPPORT BUSINESS DECISIONS - The assessments of economic convenience between short and long term choices - The profitability diagram - Sizing of production capacity - Make or buy decisions between integration and decentralization - Lung convenience analyzes o period: the evaluation and choice of industrial investments - The problem of intangible investments INTERNATIONAL DEVELOPMENT OF THE COMPANY - The globalization of markets - Foreign trade and direct foreign investments - The internationalization of the company - The different ways of entering the company in foreign markets INTRODUCTION TO THE TOURIST PHENOMENON - Relevance of tourism in the economic system - Production in tourism: between market relations and business creation - Holiday production and distribution companies: tour operators and travel agencies - Production companies of services: accommodation, transport, attractions

Bibliography

Didactic methods

The teaching methods adopted are distinguished between attending and non-attending students. For attending students, the teaching methods consist of lectures dedicated to the transmission of basic notions with the addition of the presentation of various case studies for the deepening of knowledge considered particularly critical. In addition, there will be the possibility of hosting privileged external witnesses in the classroom to discuss particularly topical issues and discuss together on the economic-company perspectives of different competitive contexts. For non-attending students, given the possibility of participating in individual ad hoc lessons (for example on the occasion of the meeting with privileged witnesses), the teaching method mainly consists in supporting the teacher in the study of the indicated bibliography. In this regard, the student reception service is available throughout the academic year. For information regarding student reception, students are invited to consult the lecturer's institutional web page and the relative notices.

Learning assessment procedures

The exam consists of a written test and, for those who achieve a positive evaluation (equal to or greater than 18/30), will continue with (alternatively): - a compulsory oral test for those who have achieved a particularly high score in the written test, - an optional oral exam (chosen by the student) for all the others. The written test consists of an exercise on the economic evaluation of the convenience of an industrial investment and 4 open questions for which 5/6 lines are available for each question to answer. A facsimile of the exam can be found in the documents published online for students. The written test engages the student for about 60 minutes. There are no intermediate tests. The exam is the same for attending and non-attending students and it is the same for Erasmus students as well. It is emphasized that it is always necessary to register for both tests (written and oral) before the written test and therefore regardless of the result of the written test.

Evaluation criteria

The evaluation criteria of the tests (written and oral) are: - knowledge of the topics of the program, - mastery of the specific language of the subject, - ability to connect the topics (also as a consequence of an understanding of the unity of the discipline), - ability to apply concepts to reality. The final score of the written test results from the sum of the scores of the individual questions, including the exercise (maximum 6 points for each). The oral test, supplemented with a single question, can modify (improve or worsen) the grade of the written exam.

Criteria for the composition of the final grade

The final evaluation is expressed out of 30 and takes into account all the tests, written and oral (if sustained).

Exam language

ITALIANO