Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Laurea in Lingue e culture per il turismo e il commercio internazionale - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

CURRICULUM TIPO:

1° Year 

ModulesCreditsTAFSSD

2° Year   activated in the A.Y. 2024/2025

ModulesCreditsTAFSSD
ModulesCreditsTAFSSD
activated in the A.Y. 2024/2025
ModulesCreditsTAFSSD
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
3rd foreign language - B1 level
3
F
-
Between the years: 1°- 2°- 3°

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.




S Placements in companies, public or private institutions and professional associations

Teaching code

4S02442

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

II semestre (Lingue e letterature straniere) dal Feb 19, 2024 al May 25, 2024.

Courses Single

Authorized

Learning objectives

To provide the participants with the basic knowledge of a company’s nature, functions, operating logic, management and governance. To introduce the issues and the main methods for defining a strategy to obtain competitive advantage in international competitive environments. To present a managerial framework of the tourism phenomenon according to the main actors’ perspectives. The course aims to provide the first basic knowledge in the business field provided by the three-year study plan and will allow the graduate to enter with awareness in business organizations. The course also aims to provide insights to allow the student a conscious choice of curricula.

Prerequisites and basic notions

No prior knowledge is required

Program

WHAT IS A COMPANY
– The company as a relational system
– The company and the environment in which it operates
– The goals of the corporate decision-maker and the functions of the company
– The birth of the company: a review of production factors
– Tangible and intangible resources assets of the company
- The company as a decision-making process: the criteria of efficiency and effectiveness
- Entrepreneurship and managerial skills
- The sustainability of the company
STRATEGIC MANAGEMENT
- The strategy between the study of competitors and the enhancement of company resources
- The analysis of the competitive context
- The possible ways of business development
– The ways of competitive differentiation and cost leadership
– Non-competitive relationships between businesses QUANTITATIVE MODELS TO SUPPORT BUSINESS DECISIONS
(for this part of the program there are hours of exercise, held in any case by the same teacher)
– Evaluations of economic convenience between short and long-term choices
– The profitability diagram
– Sizing of production capacity
– Make or buy decisions between integration and decentralization
– Analyzes of long-term convenience: evaluation and choice of investments industrial
– The problem of intangible investments
THE INTERNATIONAL DEVELOPMENT OF THE COMPANY
– The globalization of the markets
– Foreign trade and foreign direct investments
– The internationalization of the company
– The different methods of entry of the company into foreign markets
INTRODUCTION TO THE TOURISM PHENOMENON
– Relevance of tourism in the economic system
- Production in tourism: between market relations and business creation
- Holiday production and distribution companies: tour operators and travel agencies
- Service production companies: accommodation, transport, the attractions

Bibliography

Visualizza la bibliografia con Leganto, strumento che il Sistema Bibliotecario mette a disposizione per recuperare i testi in programma d'esame in modo semplice e innovativo.

Didactic methods

The teaching methods adopted are distinguished between attending and non-attending students. For attending students, the teaching methods consist of frontal lessons dedicated to the transmission of the basic notions with the addition of the presentation of various case studies for the deepening of knowledge considered particularly critical. Furthermore, there will be the possibility of hosting privileged external witnesses in the classroom to discuss particularly topical issues and discuss together the economic-business perspectives of different competitive contexts. For non-attending students, given the possibility of participating in single ad hoc lessons (for example on the occasion of meeting with privileged witnesses), the teaching method consists mainly in providing support from the teacher in the study of the indicated bibliography.
The weekly student reception service is available throughout the academic year. With the reception students can be resolved specific doubts about individual parts of the program, rather than receive advice for study and general guidance regarding the discipline and its usefulness in the educational path with respect to the final learning objectives.
For information regarding student reception, students are invited to consult the teacher's institutional web page and the relative notices.

Learning assessment procedures

The exam consists of a written test and, for those who obtain a positive evaluation (equal to or greater than 18/30), will continue with (alternatively): - a compulsory oral test for those who have achieved a particularly high score in the written test, - an optional oral test (chosen by the student) for all the others. The written test consists of an exercise on the economic evaluation of the convenience of an industrial investment and 4 open questions for which 5/6 lines are available for each question to answer. A facsimile of the exam can be found in the documents published online for students.
The duration of the written test is 45 minutes.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE

Evaluation criteria

The evaluation criteria of the tests are: - knowledge of the topics of the program, - mastery of the specific language of the subject, - ability to connect the topics (also as a consequence of an understanding of the unity of the discipline), - ability to apply the concepts to the reality.

Criteria for the composition of the final grade

The final assessment is expressed out of 30 and takes into account all tests, written and oral (if taken). It is emphasized that it is always necessary to register for both tests (written and oral) prior to the written test and therefore regardless of the result of the written test.

Exam language

italiano