Studying at the University of Verona

Here you can find information on the organisational aspects of the Programme, lecture timetables, learning activities and useful contact details for your time at the University, from enrolment to graduation.

Study Plan

A.A. 2024/2025 A.A. 2023/2024 A.A. 2022/2023 A.A. 2021/2022 A.A. 2020/2021 A.A. 2019/2020 A.A. 2018/2019 A.A. 2017/2018 A.A. 2016/2017 A.A. 2015/2016 A.A. 2014/2015 A.A. 2013/2014 A.A. 2012/2013 A.A. 2011/2012 A.A. 2010/2011 A.A. 2009/2010 A.A. 2008/2009

This information is intended exclusively for students already enrolled in this course.
If you are a new student interested in enrolling, you can find information about the course of study on the course page:

Bachelor's degree in Languages and Cultures for Tourism and International Commerce - Enrollment from 2025/2026

The Study Plan includes all modules, teaching and learning activities that each student will need to undertake during their time at the University.
Please select your Study Plan based on your enrollment year.

1° Year

ModulesCreditsTAFSSD
Prima lingua straniera anno I
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
Seconda lingua straniera anno I
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
Prima letteratura straniera anno I
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
Seconda letteratura straniera anno I
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
INF/01
3
F
INF/01

2° Year  activated in the A.Y. 2013/2014

ModulesCreditsTAFSSD
Prima lingua straniera anno II
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Seconda lingua straniera anno II
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Prima letteratura straniera o materia d'area anno II
9
A
L-LIN/11
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/06
9
A
L-LIN/10
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/05
Seconda letteratura straniera o materia d'area anno II
9
A
L-LIN/11
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/06
9
A
L-LIN/10
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/05
6
A
L-FIL-LET/10
Un insegnamento a scelta
6
C
M-GGR/01
6
C
M-GGR/01
Un insegnamento a scelta
6
A
SPS/08
6
A
SPS/08
Un insegnamento a scelta
6
C
SECS-P/12
6
C
SECS-P/12

3° Year  activated in the A.Y. 2014/2015

ModulesCreditsTAFSSD
Prima lingua straniera anno III
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Seconda lingua straniera anno III
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Un insegnamento a scelta
9
C
IUS/09
9
C
IUS/09
Un insegnamento a scelta
9
C
SECS-P/08
9
C
SECS-P/08
6
S
-
Prova finale
6
E
-
ModulesCreditsTAFSSD
Prima lingua straniera anno I
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
Seconda lingua straniera anno I
9
A
L-LIN/12
9
A
L-LIN/04
9
A
L-LIN/14
9
A
L-LIN/21
9
A
L-LIN/07
Prima letteratura straniera anno I
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
Seconda letteratura straniera anno I
6
A
L-LIN/10
6
A
L-LIN/03
6
A
L-LIN/13
6
A
L-LIN/21
6
A
L-LIN/05
6
A
L-FIL-LET/12
9
C
SECS-P/08
9
C
IUS/04
3
F
INF/01
3
F
INF/01
activated in the A.Y. 2013/2014
ModulesCreditsTAFSSD
Prima lingua straniera anno II
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Seconda lingua straniera anno II
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Prima letteratura straniera o materia d'area anno II
9
A
L-LIN/11
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/06
9
A
L-LIN/10
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/05
Seconda letteratura straniera o materia d'area anno II
9
A
L-LIN/11
9
A
L-LIN/13
9
A
L-LIN/10
9
A
L-LIN/03
9
A
L-LIN/03
9
A
L-LIN/13
9
A
L-LIN/06
9
A
L-LIN/10
9
A
L-LIN/21
9
A
L-LIN/21
9
A
L-LIN/05
6
A
L-FIL-LET/10
Un insegnamento a scelta
6
C
M-GGR/01
6
C
M-GGR/01
Un insegnamento a scelta
6
A
SPS/08
6
A
SPS/08
Un insegnamento a scelta
6
C
SECS-P/12
6
C
SECS-P/12
activated in the A.Y. 2014/2015
ModulesCreditsTAFSSD
Prima lingua straniera anno III
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Seconda lingua straniera anno III
9
B
L-LIN/12
9
B
L-LIN/04
9
B
L-LIN/14
9
B
L-LIN/21
9
B
L-LIN/07
Un insegnamento a scelta
9
C
IUS/09
9
C
IUS/09
Un insegnamento a scelta
9
C
SECS-P/08
9
C
SECS-P/08
6
S
-
Prova finale
6
E
-
Modules Credits TAF SSD
Between the years: 1°- 2°- 3°
12
D
-

Legend | Type of training activity (TTA)

TAF (Type of Educational Activity) All courses and activities are classified into different types of educational activities, indicated by a letter.

A Basic activities
B Characterizing activities
C Related or complementary activities
D Activities to be chosen by the student
E Final examination
F Other training activities
S Placements in companies, public or private institutions and professional associations

Principles of international marketing  (2014/2015)

Teaching code

4S02443

Teacher

Vania Vigolo

Coordinator

Vania Vigolo

Credits

9

Language

Italian

Scientific Disciplinary Sector (SSD)

SECS-P/08 - MANAGEMENT

Period

II semestre dal Feb 23, 2015 al May 30, 2015.

Seminars 0

Learning outcomes

Principles of Marketing is an introductory course that is designed to acquaint students with general marketing principles and practices. Emphasis is placed on developing marketing skills and understanding marketing's role in business strategy, with a particular focus on international markets.

Program

The marketing concept
Strategic marketing
Consumer behaviour
Marketing research
The marketing mix: product, price, place, promotion

REFERENCES
Kerin, Hartley, Rudelius, Pellegrini, Marketing, McGraw-Hill, Milano, 2014, 3° edition.

Attending students:
- Chapters 1, 3 (including "appendice A"), 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 (excluding "appendice B"), 19, 20, 22.
- notes from lectures
- slides
- seminar lectures by industry experts.


Non attending students:
- Chapters 1, 3 (including "appendice A"), 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15 (excluding "appendice B"), 16, 19, 20, 21, 22.

Examination Methods

A written test to assess accurate knowledge and a supplementary oral examination are required.

Students with disabilities or specific learning disorders (SLD), who intend to request the adaptation of the exam, must follow the instructions given HERE